Steven Ketchpel, Phd

Steven Ketchpel, Phd Email and Phone Number

Director Of Community Technology Operations and Innovation @ Well-being and Equity (WE) in the World
California, United States
Steven Ketchpel, Phd's Location
San Francisco Bay Area, United States, United States
Steven Ketchpel, Phd's Contact Details

Steven Ketchpel, Phd work email

Steven Ketchpel, Phd personal email

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About Steven Ketchpel, Phd

At WE in the World, we are building the social and vital conditions we all need to thrive on a foundation of racial and economic justice. As a data science leader with 20+ years’ experience, I lead and implement innovative initiatives that enhance user experience and meet organizational goals. I leverage my computer science / AI background for hands-on product design, often prototyping next generation proof-of-concepts or showing how data can meet user needs—I use data to solve hard problems and build innovative products.Attract and lead highly skilled full-time and contracted talent and foster culture of innovation and continuous learning.ExpertiseMachine learning; artificial intelligence; growth planning; user acquisition; business operation metrics; multi-sided markets; revenue & expense forecasting; RFM customer segmentation; SEO; CTR & CPM optimization; modeling & A/B experimentation

Steven Ketchpel, Phd's Current Company Details
Well-being and Equity (WE) in the World

Well-Being And Equity (We) In The World

View
Director Of Community Technology Operations and Innovation
California, United States
Website:
weintheworld.org
Employees:
25
Steven Ketchpel, Phd Work Experience Details
  • Well-Being And Equity (We) In The World
    Director Of Community Technology Operations And Innovation
    Well-Being And Equity (We) In The World
    California, United States
  • Well-Being And Equity (We) In The World
    Director Of Community Technology Operations & Innovation
    Well-Being And Equity (We) In The World Jan 2022 - Present
    Boston, Us
    Deliver technical leadership to US-based non-profit with international presence focused on well-being and equity. Direct 3 contractors and oversee budget of up to $700K. Research and evaluate new technologies and vendors with potential to advance WE’s agenda. Lead technical design and implementation of clients’ projects. Report to President and CEO.• Enhanced user experience and reduced classification time from 20 minutes to 30 seconds by introducing ChatGPT with few-shot learning (FSL) into delivery flow of classification of structural racism articles • Elevated reliability, timeliness, and comprehensiveness of reported data with team of 2 by insourcing data pipeline of Qualtrics, Google Sheets, and Tableau from underperforming vendor • Implemented new assessment product using 3rd party software and rolled out multiple assessments—1K+ people participated in assessments• Enabled winning $75K Nebraska State Department of Health contract by reaching out and assisting prospective client with applying new assessment methodology• Improved quality and access to survey data by selecting and managing 5 contractors with rare technical skills—delivered results in social media, data pipeline engineering, website development, and survey design
  • Steven Ketchpel Consulting
    Founder & Consulting Data Scientist | Growth Initiatives
    Steven Ketchpel Consulting Oct 2005 - Dec 2021
    Led data science, product management, and user acquisition strategies for 12+ web startups. Spearheaded projects for user growth leveraging modeling and A/B experimentation, advertising with CTR and CPM optimization, and data product prototyping. Directed business growth, problem definition, and hands on development including complex SQL queries and clustering algorithms. Partnered with CEOs, COOs, and marketing VPs.Key Achievements• Reduced cost of grocery basket 10%+ while respecting order minimums by implementing cross-merchant shopping optimizer with money saving recommendations on economical sizes and low-cost providers• Re-assigned content to higher value advertising blocks and highest CPM rate among multiple candidate categories by using NLP and clustering techniques for health information provider • Created web metrics platform to track usage, loyalty, and acquisition sources of audience for job meta-search engine, predating Google Analytics
  • Mamapedia
    Director Of Analytics & Research
    Mamapedia Mar 2008 - Apr 2011
    Kota Jakarta Selatan, Dki Jakarta, Id
    Partnered with product management, community, and senior management and provided statistics to guide choices about product features, user acquisition, content relevance, and revenue for online community for mothers and moms-to-be.• Achieved exponential user growth by expanding membership to 5M+ using A/B testing in partnership with growth hacking team (viral coefficient = 1.07)
  • Reuters Digital Vision Program At Stanford
    Visiting Scholar Fellowship For Social Entrepreneurs
    Reuters Digital Vision Program At Stanford Sep 2004 - Jun 2005
    Toronto, On, Ca
    Conceived and refined concept for robust back office software for microfinance institutions (MFI’s). Delivered critical support for development in collaboration with Grameen Foundation USA's Technology Center. Contributed to colleagues’ projects with connections and assistance writing business plans. Invited to coordinate microcredit workshop for Weyerhaeuser Family Foundation.• Wrote Product Requirements Document (PRD) for Mifos system• Solicited and evaluated bids from offshore contract development firms to build v1.0 of Mifos system
  • Vividence
    Co-Founder | Director Of Research & Analytics
    Vividence Aug 1998 - Sep 2004
    Co-founded and built startup funded by Ron Conway, KPCB, and Sequoia to provide data-backed customer experience recommendations to companies ranging from Fortune 500 to web startups. Managed team of 8 software and QA engineers and research team of 6 including 4 with PhDs. Co-authored multiple papers and patent applications. Notable clients included Yahoo!, HP, and eBay.• Designed and co-designed advanced analytics in product including forward and reverse clickstreams, "golden path" clickstream clusters, automated correlations, comment clustering, and sentiment analysis• Developed Alpha version of product as technical founder• Grew company to annual revenues of $10M and peak headcount of 180• Improved service team productivity by several hours per client by automating creation of PowerPoint presentations• Served as both Board director and secretary during initial phase of company development

Steven Ketchpel, Phd Skills

Analytics Start Ups Web Analytics E Commerce Analysis Product Management Data Mining Data Analysis User Experience Product Development Strategic Partnerships Management Entrepreneurship Strategy Machine Learning Saas Consulting Leadership Data Visualization Perl Natural Language Processing Seo

Steven Ketchpel, Phd Education Details

  • Stanford University
    Stanford University
    Computer Science
  • Stanford University
    Stanford University
    Computer Science
  • Stanford University
    Stanford University
    Industrial Engineering & Engineering Management
  • Harvard University
    Harvard University
    Computer Science

Frequently Asked Questions about Steven Ketchpel, Phd

What company does Steven Ketchpel, Phd work for?

Steven Ketchpel, Phd works for Well-Being And Equity (We) In The World

What is Steven Ketchpel, Phd's role at the current company?

Steven Ketchpel, Phd's current role is Director Of Community Technology Operations and Innovation.

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What schools did Steven Ketchpel, Phd attend?

Steven Ketchpel, Phd attended Stanford University, Stanford University, Stanford University, Harvard University.

What skills is Steven Ketchpel, Phd known for?

Steven Ketchpel, Phd has skills like Analytics, Start Ups, Web Analytics, E Commerce, Analysis, Product Management, Data Mining, Data Analysis, User Experience, Product Development, Strategic Partnerships, Management.

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