I take big picture strategic goals and turn them into tangible actions organizations can use to improve the success of their marketing and technology projects. I've been guiding projects and leading teams for close to twenty years now, and know that a plan is only as good as your ability to pivot when things go sideways, and the best problems are the ones you get to solve with other humans who are invested and aligned in getting to the same goal. I've had the recent pleasure of working with clients such as Workhuman, Reptrak, Ibotta, Velan Studios, and Linksquares. My current focus is on highlighting the limitations of traditional support packages and advocating for innovative growth solutions.