Kethshan Induruwage Email & Phone Number

United Arab Emirates

Colombo, Western Province, Sri Lanka

i4T Labs™ is the official i4T Global™ Development Back-office - is an innovative customer experience (CX) product development company targeting Multi Stakeholders in the Real Estate & Field Service Management industry.⚡️ Achievements ⚡️★ One of my major responsibility is to manage end-to-end digital projects on the i4T Global™ business suite while overseeing the entire marketing operation of creating and curating digital content by Implementing digital marketing strategies to increase brand visibility and ROI profitability. ★ I'm also responsible for maintaining a strong online presence to boost brand awareness. I'm coordinating all the cross-functional teams of designers, developers, creators, and digital specialists Liaise with support, sales, and product development teams to ensure brand consistency. ★ i4T Labs™ is the local development center for Global Brand i4T Global™. For career accomplishments, Please refer i4T Global Section.

Melbourne, Victoria, Australia

i4T Global™ is a leading player in the Real Estate, Field Service Management industry that provides cutting- edge SaaS solutions for property managers, maintenance and field service professionals, competing with work class leaders such as SalesForce, Housecall Pro. With the driving force from the creative minds at i4T Labs™, the Global Product Suite- an Ecosystem fulfills the gaps in the industry while delivering a successful customer experience.⚡️ Achievements ⚡️★ Led a digital marketing team - Guided a dynamic team, boosting brand visibility by 80% and qualified lead generation by 20% within 24 months. Team of Paid Campaigns, SEO, SEM, Web Development and Content Strategy.★ AI-driven marketing strategies - Integrated AI technologies, optimizing cost and results (ROI) by 25% through data-driven decisions. Initiated AI on Paid PPC, Display ads, Social Media, Video Ads for better results.★ SEO strategy - Engineered SEO strategies, increasing organic search traffic by 60% and website conversions by 9% in the first year. Implemented on page. Off page, technical SEO strategies.★ Directed the development and execution of a content marketing strategy, which resulted in a 40% increase in the social audience on social media platforms and a 60% increase in average session duration on the client's website.★ Maintained a client retention rate of over 90% by building strong, trusted relationships and consistently delivering results that exceeded clients' marketing objectives.★ Successfully mentored a team of digital marketers, with members earning industry-specific qualifications, resulting in a 30% increase in team productivity and a 20% increase in campaign performance efficiency.★ Leveraged analytics and A/B testing to drive a website UX redesign that reduce bounce rate from 44% to 31% and boosted website - average engagement time by 30% within the first quarter of implementation.

San Francisco, California, United States

Happiness Mountain™ is a 🇺🇸 USA based technologically-inspired wellness company that brings people innovative techniques and tools to boost your happiness and power up your personal, business, and spiritual life. Happiness Mountain™ is on a mission to help people live up to their full potential within their personal, business, and spiritual domains⚡️ Achievements ⚡️★ Data-driven culture - Established data-driven practices, enhancing accuracy by 50% for precise targeting and segmentation within the team by building user personas, analyzing target market, competition and product portfolio.★ Coordinated a multi-channel marketing strategy that achieved a 360-degree view of the customer, resulting in a 30% improvement in personalized marketing interactions.★ Optimized web experience - Improved website performance, UX and landing pages, increasing conversion rates by 8% and lowering acquisition costs by 12%.★ Rebranding - Achieving a 30% increase in brand awareness and 15% growth in brand recall in 12 months.★ Email marketing automation - Implemented Email marketing (Active-Campaign) automation, reducing manual tasks by 60%, enhancing efficiency and reducing marketing cost.

Fiverr is the world's largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs.⚡️ Achievements ⚡️★ Maintained a client retention rate of over 90% by building strong, trusted relationships and consistently delivering results that exceeded clients' marketing objectives.★ Directed the development and execution of content marketing strategies, which resulted in a 20% to 30% Avg. increase in engagement on social media platforms and a 40% increase in average session duration on the client's websites.★ Steered the successful implementation of comprehensive SEO strategies which improved organic search traffic by 35% Avg. and boosted website conversions by 45%.★ During my career, I pioneered the use of data-driven marketing technologies to analyze campaign performance, leading to data-driven decisions that improved overall campaign ROI by 25% Avg.★ Specialized services offered in WordPress Web development / HTML + CSS + JAVA★ Specialized services offered in Search Engine Optimization (SEO) / Conversion Rate Optimization (CRO) / Social Media Paid Advertising (SMM) / Email Marketing / Paid Search Marketing (PPC)★ Specialized services offered in Google Analytics integration / Facebook Pixel integration / Google Ads campaign linking / Landing Page Creation / Sales Funnels / Domain + Hosting integration / Advanced web security.

Nugegoda, Sri Lanka

Flexport brings more than a century worth of experience in craft industry and light engineering. During the period of time, I was responsible for managing advertising / marketing campaigns for Flexport (pvt) Ltd using both inbound and outbound marketing techniques as required.⚡️ Achievements ⚡️★ I was responsible for conducting Inbound & outbound marketing strategies for the company. I gained tremendous experience creating and evaluating marketing campaigns.★ Specialized in graphic designing using Photoshop / Illustrator/ Sketch / Adobe XD / Lightroom for the use of content creation for social media, email marketing purpose.★ Responsible on generating leads through email marketing campaigns, customer meetings.★ Customer Relationship Marketing (CRM) - Managing clients for the maximum satisfaction while handling issues on time, accepting custom order requests.★ Communicate with target audiences and build and develop customer relationships.★ Develop relationships with key stakeholders both internal and external.

Nugegoda, Sri Lanka

First year, as a trainee marketing executive I was responsible for conducting effective outbound marketing campaigns such as Branded marketing / Trade shows / Direct promotions / Telemarketing. During this period I was able to obtain skills such as good teamwork skills, communication skills, Numerical skills, IT skills, Organizational skills, Confidence and etc.⚡️ Achievements ⚡️★ Compiling and distributing financial and statistical related data to management of marketing department to take better decisions.★ Creating marketing reports, company sales brochures and promotional documentations.★ Organizing and hosting presentations and customer visits.★ Visiting customers sites / external agencies for collaborations.★ Assisting with promotional activities, functions such as advertising, market research, production, sales and distribution.

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services, Second Class Honours, Upper Division

Awarded with a Second class Upper division in a Bsc (Hons) in Marketing Management offered by University of Plymouth (United Kingdom).

Professional Diploma In Digital Marketing, Marketing/Marketing Management, General

Started in 2009 as the eBusiness Academy and renamed in 2017 as the Asia Pacific Institute of Digital Marketing, we are a training.

Post Graduate Diploma In Marketing, Marketing/Marketing Management, General

Business/Commerce, General

Activities and Societies: Badminton, Chess, Western Music Successfully completed School education with an achievement of 2As + 1B.