Digital strategy (web, mobile; social media, email, messengers, SEO) creation and implementation PR activities Project management (web-site and mobile development)Moved all digital deals in-house from an external agencyAchievements: All-russian competition The Golden mobile app - The most user-friendly app award Website traffic increased twice by the end of the first month Total SN channels reach = 1 000 000 unique usersER on Facebook (engagement rate, Socialbakers) = 1,8

Traffic-generation from SM (social media strategy, content plan, managing all accounts and advertising campaigns in SM, social features, etc)Active users community building (motivation system, events, spreading news about product to the community) and supportE-mail marketing (Moscow, all Russia, other base segments)Collaboration with the partners Collaboration and communication with the Marketing team to integrate social media content and strategies with overall policy and team effortsOther content generation: press-releases, infographics, comments for press, etc. Achievements: New community program launch, 200 new members at first month-end Implemented editorial strategy to improve engagement across all channels, site front-page relaunch Increased brand awareness and social media engagement through creation and management of social media channels and the corporate blog. Engagement rate (Socialbakers) = 4,6

Social media strategy for all holding’ business in all countriesDevelopment, coordination, implementation and administration of social media programs using appropriate tools.Research, gather, WOM-monitoring, feedback and analysis (Tripadvisor, Facebook, Vk.com, etc)Competitor research, gather, and analysisPages development, content generation, promotion and administrationCollaboration with cross-functional teams to launch and optimize social media campaigns (contests, advertising campaigns, etc)Networking and partnershipEvent-planning and management for bloggers, journalists and brand-ambassadorsAchievements: 2th place on Tripadvisor with Cafe Pushkin restaurant (between all other 10000 in Moscow)Made Digital and SMM department in-house (and saved a budget)Fast growth of the main statistics: friends (subscribers), likes, shares, PTAT, ER (increased by 1200% depends on restaurant) on FacebookLot of articles by famous food and restaurant bloggers

Social media strategyContent and community KPI’sOn-site traffic from social media KPI’sPrepare subscription (email campaigns)Achievements: Top-10 community on vk.com

Social media strategyContent and community KPI’sOn-site traffic from social media KPI’sWork closely with Product Managers to maximize on-site traffic conversionBuilding programs and promotions to generate UGC'sDevelop Member engagementPrepare subscription (email campaigns) for more than 2 mln users Achievements: 8 time winner of "The best brand community on Odnoklassniki"80.000 fans in 30 days, 400.000 likes and 26.000 comments on 1 video (Odnoklassniki)Website traffic increased by 15% through social media channels