I am a communicator with a strong background in marketing and 14 years of experience. With a degree in Journalism and a postgraduate degree in Literary Journalism, I specialize in creative writing. Over the years, I've worked in B2B and B2C corporate communication and marketing strategy, social media, digital presence, product marketing, brand tone and voice, positioning, and branding. Currently, I am pursuing an MBA in Artificial Intelligence for Business, am an entrepreneur in the wine business, and also work on freelance projects. I am open to new job opportunities, projects or partnerships.As a professional, my approach is analytical, detail-oriented, and strategic, supported by multidisciplinary knowledge that helps me identify both problems and solutions clearly. Feel free to send me a message so we can connect and find how I can contribute to your company or project. I'm available and you can count on me! :)👩🏻‍💻 www.ketlenmac.com__________________________If you're interested in hiring me as a freelancer, here are the main services I offer:✺ SEO Copywriting: Creating optimized content for blogs and websites using Search Engine Optimization techniques.✺ Text Editing: Correction and enhancement of texts (articles, documents, books, websites, product descriptions, presentations, news, reports, blog posts, social media captions, proposals, contracts, etc.) to ensure quality, clarity, and cohesion. Adjustments to SEO or ABNT standards if necessary.✺ Content Planning and Management: Conducting diagnostics and developing strategic SEO content plans for blogs and websites to increase digital presence.✺ LinkedIn Ghostwriting: Crafting specialized content to strengthen your personal brand and enhance your positioning on LinkedIn.✺ Social Media Planning and Management: Developing strategies, creating editorial calendars and content, producing content, analyzing metrics, and making adjustments to maximize engagement and achieve digital marketing goals._________________________________Areas of Interest:• Music• Artificial Intelligence and Technology• Entrepreneurship• E-commerce and Retail• Finance, Business, and Investments• Sustainability, ESG, and Circular Economy• Real Estate• Food, Wine, and Beverages• Pets