Ketti B. Email & Phone Number

Garner, Nc, Us

Raleigh, North Carolina

Working in an agency-within-a-company model, I collaborate with design and digital teams to concept, write, wireframe, and format effective email copy, web copy, direct mail pieces, web banners, newsletter banners, and other forms of messaging copy for Duke Energy. Projects have audiences comprised of millions of customers, for whom I find innovative ways to inspire, relate and engage, while maintaining brand standards for the corporation.

Raleigh, North Carolina

Working in an agency-within-a-company model, I worked closely with design and product teams to conceptualize and execute creative brand messaging campaigns for in-store signage, email communications, seasonal print collateral, website copy, and other copywriting tasks for corporate Advance Auto Parts. My audiences were varied, ranging from everyday auto part consumers to professional auto part shop owners. Working within brand guidelines, I found ways to activate these audiences and form brand loyalists.

Raleigh, Nc

Web Content Strategy & Development ○ Copywrote immersive website experiences, beginning with content approach exercises that uncovered brand identity (voice, tone, and style). ○ Assessed logical taxonomy of content, then followed SEO best practices for writing web copy.○ Utilized WordPress CMS for optimizing titles, tags, meta descriptions.○ Applied unique attention to detail for quality assurance and copy editing, including asset review prior to delivery and launch of all products.Messaging Strategy○ Researched and created messaging strategy for clients thorough competitor insights, potential industry disruptor features, PR opportunities, and authentic brand messaging outlets (influencers).○ Planned overarching editorial calendars for use in social media, print, video, email and digital campaigns, in industries ranging from real estate to healthcare to clean energy to engineering. ○ Wrote SEO-guided blogs for clients and internal agency use.○ Managed client social media accounts and monthly content calendars based on client objectives and industry trends; utilized Canva platform to design engaging imagery.○ Analyzed clients’ social & website performance via Google Analytics; generate performance reports, and pivot as needed to meet client goals.Creative Brainstorming○ Fearless ideation, with the goal of turning client objectives into actionable, shareable, multi-pronged campaigns, through video, social, and digital distribution. Original lyric/script creation and associated concept-to-launch production assistance for promotional client and influencer videos.

Raleigh, Nc

Copywriter/editor for internal messaging and external client accounts (longform blogs, website copy, social media content, print collateral), in industries ranging from marketing to healthcare to clean energy to engineering.Unique attention to detail for QA & editing, serving as last set of eyes before internal creative assets leave the Walk West team - client websites, proposals, presentations and more.Social media management (creating and executing monthly content calendars based on client objectives and industry trends; light design work using Canva platform). Analyzing clients’ social & website performance, generating monthly and quarterly reports based on Google Analytics data, creating & pivoting client initiatives using those findings.Writing enticing meta descriptions for client websites, based on SEO team’s keyword research for target personas.Original lyric/script creation and associated concept-to-launch production assistance for promotional client videos: see media examples below. Creative ideating, with a knack for turning client goals into actionable, shareable, multi-pronged campaign ideas.Developed an employee culture program, including recruiting, retention and internship programs, in addition to maintaining a dynamic culture of open doors, open minds, personal investment, professional growth, operational transparency, collective enthusiasm and a ceaseless commitment to our valued partnerships.

Remote

● Coordinated sales initiatives for online event extension services (on-demand video and live-stream broadcasts).● Negotiated technical scopes of work for scalable video services at national conferences and events.● Tracked project deliverables with production team.● Maintained client relationships and communication for annual returns on event work.● Supervised staff of two administrative contractors.● Served as company liaison for trade shows, regional conferences and off-site events.

• Manage the full life cycle of Inside/Outside Saleso Research and develop sales leadso Conduct face-to-face, digital and telephone sales presentationso Post-sales account management and customer service tasks• Serve as company liaison/planner for special events, local conferences and seminars• Generate sales quotes for potential clients• Create, edit and/or proof-read marketing copy• Trainingo Assist with screening resumes, scheduling & conducting interviews and training new sales team• Technical Writingo Create fundamental CRM user guideso Edit & organize training manuals and materials, providing meaningful suggestions, ideas and input for improving training effectivenesso Review, edit and assist in processing all sales and training documents• System Administration/Quality Assurance• Website reviews• Compile and secure all passwords, usernames, logins • Basic CMS panel updates (MODx)• CRM testing, reviews and recommendations • As new staff is added, handle basic set-up functions, track, verify and administer reports, fees, commissions, override and bonuses

Branch Manager, Naperville, IL• Responsible for the hiring and training of 8 Personnel Consultants and 3 administrative employees • Designed and directed daily staff instructional meetings• Performed daily, weekly and monthly performance reviews of each Personnel Consultant in the office• Budgeted office spending for advertising, supplies and salaries• Maintained Personnel Consultant duties for the recruitment and placement of job applicants in client companiesSupervisor, Oak Brook, IL• Advised and regulated the activities of three Personnel Consultants under my direction• Hired and trained new Personnel Consultants• Served as liaison between the Branch Manager and Personnel Consultants• Assisted Branch Manager with operations reports detailing the personal and overall performance of the office• Designed and proof-read marketing materials for distribution to current and prospective client companies• Served as company liaison at job fairs and recruiting events.• Achieved the distinguished “President’s Club” award/status by placing applicants in positions totaling $1 million in salaries in a 24 month periodSr. Personnel Consultant, Oak Brook, IL• Marketed General Employment’s staffing service, via telephone and face-to-face presentations, to all levels of personnel within prospective client companies• Recruited, interviewed and counseled job applicants for positions within the Information Technology sector of client companies• Efficiently “sold” the qualifications and relevant technical skills of job applicants to client companies• Designed and directed in-house instructional meetings pertaining to the recruiting field, including information on current technical facts and products, sales techniques and personal/professional enhancement practices• Awarded “Employee of the Year 1998” for generating the most billing revenue through applicant placement and position closures.

B.A., Psychology

Activities and Societies: Peer Counselor, Peer Advocate, Student Council, Phi Omega Service & Social Organization

H.S., College Prep

Activities and Societies: Student Council (Secretary, Vice President), Dance Team (Captain), Student Representative - Board of Appeals.