Kettler Thomas Email & Phone Number

Park City, Utah, United States

• Increased revenue $500k+ per year through developing and launching new international package experiences• Created marketing, collateral, and sales strategy for all new and existing products and services• Managed full season sales, reservations, and marketing operations of ~1,600 heli-skiers per year• Designed and implemented all marketing creative, collateral, and assets• Collaborated with President and VP of Sales to restructure and re-organize the sales and marketing roles, resulting in reduced operational costs and streamlining processes through cross-functional collaboration and ensuring alignment• Improved strategic relationships with outside sales networks and vendors through department restructure• Created merchandise pipeline by developing and negotiating sourcing and printing vendor relationships, coordinated between them for efficient and high-quality merchandise production• Owned client experience while on-site in addition to directing pilots, flight manifests, and operational capacities• Expert knowledge of heli-skiing operations and execution for client experiences• Orchestrated and managed dynamic photoshoots in fast-paced outdoor environments, coordinating with talent, creatives, riders, guides, and pilots to capture compelling visuals• Collaborated with external creative agencies to craft impactful brand strategies and campaigns, while also overseeing the design of merchandise assets

• Owned social media strategy, presence, content creation, posting and management for entire operation• Increased revenue and drove results through continuous marketing campaign optimization while maintaining budget• Designed, built, and maintained a new website and integrated digital invoicing and booking management systems to improve client experience, retention, and engagement• Collaborated directly with CTO, CMO, and other executives to build alignment on values, goals, and operations• Created marketing campaigns specifically for filling small capacity gaps, ensuring max capacity on operational days• Boosted overall sales through developing relationships with 3rd party sales networks including high-end hotels, travel agents, and online marketplaces• Educated Powderbird on heli-ski business operations, market, and sales as compared to ski resorts• Implemented and maintained SEO strategy for the website and its content, images, and videos• Orchestrated and managed dynamic photo shoots in fast-paced outdoor environments, coordinating with talent, creatives, riders, guides, and pilots to capture compelling visuals• Collaborated with external creative agencies to craft impactful brand strategies and campaigns, while also overseeing the design of merchandise assets• Built several effective marketing campaigns for prospecting, retargeting, and conquesting strategies• Reduced 0 revenue days by developing a strong and long-lasting relationship with neighboring ski resort• Implemented and designed CRM with additional automation for client and marketing communications• Developed marketing strategy and campaigns year-over-year, adapting to market and customer trends• Cultivated strategic partnerships with social media influencers, created and coordinated contractual agreements• Managed marketing budget and consistently came in under or on budget• Ran sponsorship programs and relationships with companies such as Lincoln, Redbull, Northface, and Smith Optic

• Managed full sales lifecycle with high-end clientele from initial communication through closing and booking• Streamlined operations and reduced cost by implementing a digital invoicing and booking management system• Executed effective daily operations of building flight manifests, ensuring flight weight capacities are safe, coordinating 32+ people’s purchased packages, and high-end concierge services• Assisted with aviation operations to ensure compliance with FAA regulations• Improved client relations by eliminating potential for overbooking heli-ski days• Performing training for entire staff on digital invoicing and booking management system• Coordinated and collaborated with 3rd party IT company to ensure high uptime of technology operations• Maintained ownership of responsibilities and functions of Marketing Intern