With more than 15 years of experience in building and scaling products in startups, I am a seasoned executive growth leader and a Reforge alumni. I am passionate about solving tough business problems and disrupting traditional industries via tech.As the Chief Growth Officer at Palta, a multi-product tech platform developing a number of mobile apps focused on the health space, I run the centralized growth function, overseeing the growth of 9 apps. I lead the growth through acquisition, activation, and retention, as well as driving customer lifetime value. I also identify new monetization opportunities through in-app purchases, subscriptions, upsells, and bundles. Additionally, I advise startups (pre/post PMF) on growth and product strategies, frameworks and processes, team structuring, and hiring for the key roles. My specialties include growth leadership, executive management, team building, B2C & B2B product management, growth frameworks, growth loops, business strategy, user acquisition, engagement, monetization, product-led growth, retention, A/B testing, AARRR funnel optimization, quantitative & qualitative data analytics, segmentation & personalization, and user journey.