Ketzirah Lesser

Ketzirah Lesser Email and Phone Number

Executive Director, Strategy and Insights @ VML
Washington, DC, US
Ketzirah Lesser's Location
Washington, District of Columbia, United States, United States
About Ketzirah Lesser

Leader, Mentor, Strategist, Geek, INTJ, Di, Virgo, E-5, Polymath, Kohenet (not necessarily in that order)Formerly known as: Carlen Lea and/or Carly“Profit is not the purpose of a business, but rather the test of its validity.” ~Peter Drucker

Ketzirah Lesser's Current Company Details
VML

Vml

View
Executive Director, Strategy and Insights
Washington, DC, US
Website:
vml.com
Employees:
33818
Ketzirah Lesser Work Experience Details
  • Vml
    Executive Director, Strategy And Insights
    Vml
    Washington, Dc, Us
  • Vml
    Executive Director, Strategy & Insights
    Vml Jun 2022 - Present
  • Vmly&R
    Group Director, Strategy & Insights (Vmly&R)
    Vmly&R Oct 2021 - Present
  • Vmly&R
    Office Lead, Vmly&R Dc
    Vmly&R Nov 2020 - Oct 2021
    Washington, District Of Columbia, United States
    Workplace, workforce, marketplace, and community development for VMLY&R DC
  • Vmly&R
    Group Strategy Director (Y&R)
    Vmly&R Dec 2016 - Oct 2021
    Washington, Dc
    Director of Campaign Strategy for the 2020 CensusLeading the development and execution of the strategy for the 2020 Census Integrated Communications Campaign from start to finish. This includes managing/coordinating a multi-cultural, multi-agency team of strategists, project managers, client services, creatives, public relations, partnership specialists, and others to create a campaign that will resonate with everyone who resides within the United States. The campaign must educate, motivate and inspire people to participate in the 2020 Census.
  • Bav Group
    Chief Of Staff
    Bav Group Oct 2021 - Present
  • Devotaj Sacred Arts
    Founder
    Devotaj Sacred Arts Oct 2016 - Present
    Jewishly-rooted making, mussar, and magick to connect past, present, and possible future(s).
  • Langdon Wood
    Syrup Baroness
    Langdon Wood 2011 - Sep 2020
    Washington D.C. Metro Area
    Co-founder of Langdon Wood: Barrel-Aged Maple Syrup. My husband Art Drauglis is the genius behind the idea, my role focuses on marketing and PR support - and official taste tester. I also get to do exciting things like help move boxes of syrup around.
  • Kobie Marketing
    Sr. Director, Engagement Strategy
    Kobie Marketing Feb 2016 - Dec 2016
  • Spectrum – Globalhealthpr Partner
    Svp, Digital, Insights & Specialty Services
    Spectrum – Globalhealthpr Partner Feb 2014 - Aug 2015
    Washington D.C. Metro Area
    Leading Spectrum's digital practice and overseeing our "Specialty Services" team of planners, strategists and creatives. I led agency marketing efforts including the re-branding and redesign of our GLOBALHealthPR network website (www.globalhealthpr.com) and the Spectrum website.
  • Rtc (Wpp | Y&R | Wunderman)
    Svp/Director - Insights & Innovation
    Rtc (Wpp | Y&R | Wunderman) Mar 2012 - Jan 2014
    Washington, Dc
    I merged the two different strategic teams into the Insights & Innovation team at RTC, a full service engagement agency in Washington, DC that is part of the WPP network. I&I is an integrated strategic planning team providing both actionable insights and insightful action that merges the best of Customer Insights, Digital Strategy, and Innovation Theory to create a whole new way to approach client marketing, communication, and digital needs.
  • Rtcrm (Wpp/Wunderman/Y&R)
    Vp/Director Digital Integration & Innovation
    Rtcrm (Wpp/Wunderman/Y&R) Oct 2010 - May 2012
    As of October 2010 the Interactive Strategy team became the "Digital Integration & Innovations" (Dii) team. With the new name comes a refined and expanded mission. The team was responsible for overseeing the integration of digital into RTCRM's programs and campaigns. The team focused on developing and applying digital behavior insights, information eco-systems, and tactical planning to ensure that all the pieces that drive digital behavior fit together seamlessly. The new Dii team acted as a voice of innovation for the agency providing leadership around new technology and new ways to use existing technology.
  • Rtcrm (Wpp/Wunderman/Y&R)
    Vp/Director, Interactive Strategy
    Rtcrm (Wpp/Wunderman/Y&R) Oct 2009 - Oct 2010
  • Rtcrm (Wpp/Wunderman/Y&R)
    Associate Director, Interactive Strategy
    Rtcrm (Wpp/Wunderman/Y&R) Aug 2007 - Oct 2009
    Brilliant Star Award, 4th Quarter 2008Leadership Award, March 2009
  • Cdg Interactive
    Sr. Interactive Analyst
    Cdg Interactive Feb 2004 - Aug 2007
  • Interstate Hotels And Resorts
    Web Marketing Manager
    Interstate Hotels And Resorts Sep 2003 - Feb 2004
    Managed the Web marketing for 40-ish hotels managed by IHR. Department was disbanded and job outsourced after 6 months on the job.
  • Allied Capital Corporation
    New Media Specialist
    Allied Capital Corporation Feb 2000 - Aug 2003
    Designed and managed websites, facilitated between IT and Marketing, assisted in developing marketing/web-marketing strategies for Allied Capital and select portfolio companies.
  • Purple Door Productions
    Proprietor
    Purple Door Productions Mar 2000 - Nov 2002
    Owner operator of the first technical theatre job website in the Metro DC area.
  • Various
    Freelance Stage Manager & Properties Artisan
    Various 1991 - 2000
    Worked a variety of theatres around the country including:Stage Door Manor (1992) Loch Sheldrake, NYWilliamstown Theatre Festival (1993) - Williamstown, MASummerfun Theatre (1994) - Bloomfield, NJPCPA Theatrefest (1995) - Santa Maria, CASeaside Music Theatre (1996) - Daytona Beach, FLOlney Theatre (1999) Olney, MDRound House Theatre (1999)Woolly Mammoth Theatre Company (1998) Washington, DCTheatre J (1998) Washington, DCLe Neon (1999-2000) Washington, DC
  • Shakespeare Theatre Company
    Prop Runner / Artisan
    Shakespeare Theatre Company Sep 1996 - May 1998
    Managed fake food, blood, weapons, special effect, snakes -- and more mundane props for the run of each show.Worked as a prop artisan between the run of each show.
  • Geva Theatre
    Assistant Stage Manager
    Geva Theatre Sep 1995 - May 1996
  • Williamstown Theatre Festival
    Assistant Stage Manager
    Williamstown Theatre Festival May 1993 - Aug 1993
    Worked on the second stage and free outdoor theatre. Productions included Therese Raquin directed by Michael Greif, The Waiting Room, and As You Like It.

Ketzirah Lesser Skills

Digital Strategy Digital Marketing Integrated Marketing Interactive Marketing Social Media Marketing Marketing Marketing Communications Relationship Marketing Strategy Interactive Advertising Direct Marketing Social Networking Information Architecture Research Content Strategy Google Analytics User Experience Marketing Strategy Social Marketing Management Customer Experience Market Research Advertising Brand Development Crm Leadership Customer Experience Strategy Loyalty Marketing Social Intelligence Engagement Marketing Customer Experience Consulting Customer Experience Marketing Cx Strategy Executive Management Multicultural Marketing Communication Strategy Multicultural Strategy

Ketzirah Lesser Education Details

Frequently Asked Questions about Ketzirah Lesser

What company does Ketzirah Lesser work for?

Ketzirah Lesser works for Vml

What is Ketzirah Lesser's role at the current company?

Ketzirah Lesser's current role is Executive Director, Strategy and Insights.

What schools did Ketzirah Lesser attend?

Ketzirah Lesser attended University Of Miami, Kohenet.

What skills is Ketzirah Lesser known for?

Ketzirah Lesser has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Interactive Marketing, Social Media Marketing, Marketing, Marketing Communications, Relationship Marketing, Strategy, Interactive Advertising, Direct Marketing, Social Networking.

Who are Ketzirah Lesser's colleagues?

Ketzirah Lesser's colleagues are Justin O'connor, Kacper Rogowski, Devin Rote, Marlé Hanekom, June Kent, 汤业军, Sheena Lim.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.