Keuntae Park Email and Phone Number

● Leveraged Google Analytics and Brand Watch to analyze social buzz data, resulting in optimized media strategies tailored to specific product consumers● Collaborated cross-functionally with a research institution, utilizing statistical methods and multivariate analyses to assess competitors' strategies and subsequently emphasized brand differentiators to solidify our positioning● Led cross-divisional alignment with marketing and agency, leveraging Brand Watch, data visualization, and A/B testing for synchronized campaign execution

◎ Top Electronics Manufacturer's Virtual Experience: Web Enhancement & Data-Driven Marketing Strategy● Utilized Google Analytics and Unity Analytics to enhance the web service's architecture and functionalities of the web service● Thoroughly evaluated and benchmarked relevant case studies to shape a data-driven project strategy, concurrently orchestrating seamless communication among a diverse array of project stakeholders● Crafted data-driven communication strategies, utilizing heatmaps, and led the launch of virtual showrooms for a global leading electronics manufacturer’s HVAC division, resulting in a remarkable twofold surge in visitor traffic compared to the prior year◎ Leading Tech Company's ESG Donations: Strategic Market Analysis & Content Engagement Optimization● Employed data-driven methodologies, utilizing Excel ,to profile attendees of the prior ESG donation exhibition, conducting in-depth analyses of their behavior and preferences● Leveraged data from diverse sources, including Naver, DMC Report, and Euromonitor, to develop data-driven predictions● Accomplished a 10% surpassing of the expected visitor goal by employing data-driven content strategies, resulting in a notable increase in engagement for the ESG donations campaign◎ Data-Driven Social Media Strategy & User Engagement Optimization● Utilized data analytics for niche social media trends, guiding content creation in areas like 'N-Job Workers' and 'God-Life Routine'● Utilized quarterly traffic analytics and A/B testing to enhance social media events, achieving a substantial 30% growth in followers and an impressive 200% increase in engagement metrics● Integrated predictive analytics to enhance content calendars, driving collaborations with luxury fashion and automotive brands

● Facilitated film festival transition to online format through metadata integration and content creation, demonstrating digital versatility● Utilized Excel to manage participant data, organize regional events, and achieved a 10% CTR increase compared to the previous month through content optimization, while also conducting data-driven marketing trend analysis with brand benchmarking

● Be trained as a global innovator taking career development program with J-1 Visa sponsored by U.S. Department of State

● Leveraged Google Analytics for in-depth weekly performance assessments and implemented systematic content guidelines to ensure consistent output quality● Applied data-driven insights to curate YouTube playlists and implement content optimization strategies, resulting in a quarterly increase of 5,000 subscribers