- Created an e-commerce website, www.hospitalitytradinghub.com, as a marketplace where hospitality professionals can efficiently buy and sell FF&E items to create tangible value and improve their bottom line- Utilized financial models to determine and refine pricing strategy and maximize revenue - Gauged customer preferences to guide the direction of the website- Directed and managed web designers in the overall structure, strategy, and functionality of the site- Created a marketing campaign using SEO, e-newsletters, and social networks to attract end users to the site and push the brand forward- Developed strategies to generate third-party advertising revenue

- Underwrote distressed commercial real estate whole loan portfolio for potential purchase and performed valuation for hotel developments; analyzed LTV’s, interest coverage, market health, documentation, and loan pricing- Performed due diligence and analyzed economic data and market statistics to draw business trends and make recommendations for potential investments- Created discounted cash flow models with NPV and IRR to analyze viability of investments- Periodically evaluated performance of properties through analysis of supply and demand, competitive landscape, industry metrics, property financials, on-site visits, and trend variances- Applied market analysis to support yield management and push rates to maximize profits- Identified and monitored operational metrics and benchmarks to improve performance and generate revenue - Monitored day to day accounting for several properties including reconciliations, accounts receivable, and accounts payable- Assisted in preparation of monthly budgets for a portfolio of properties and investigated variances- Identified operational inefficiencies and executed solutions to improve efficiency and increase revenue; increased revenue by 30% for a portfolio of properties

- Researched markets and reviewed lease terms to determine ideal location for restaurants- Used financial models to project cash flows, profit margins, and ROI