· A top performer who led design in two high-profile product initiatives. Namely, an initiative that increased user engagement with the Family History recommendation ecosystem and a bundle of advanced features named Pro Tools. · Collaborate effectively with cross-functional teams to align design vision with business objectives and user needs.· Balanced qualitative and quantitative feedback to creatively connect users to more meaningful stories about their families.· Drove the discovery, wireframing, research, interaction design and handoff processes while coordinating with a UX support team

Met regularly with various Junior/Mid-Level Designers via video calls to provide career advice and design feedback during timeboxed UX projects.

· Led the redesign of a highly customizable book purchase and management platform for academic libraries. · Collaborated with prominent book publishers to develop a sophisticated tool for sales data reporting and analytics.· Guided the overhaul of a customizable content management platform, enhancing its usability for academic institutions. · Conducted comprehensive user research and engagement to inform UX strategy, ensuring alignment with stakeholder objectives and team collaboration.

· Led the the BitTorrent Android app redesign, BitTorrent filesharing platform and SoShare, a web-based file transfer service. · Facilitate clear communication among stakeholders to translate complex design challenges into accessible and impactful user experiences.· Conducted and analyzed live user interviews and A/B testing data. · Created high-fidelity designs, personas and user stories.