Responsible for product adoption and sales funnel growth at MemSQL.Key areas of focus include:- Demand generation via Google AdWords, Facebook Ads, Twitter Ads- Build and optimize nurturing campaigns (Marketo)- Design and optimize landing pages with a focus on conversion- Build and monitor marketing and sales funnel dashboards

I managed the day to day marketing adoption and growth for Gigya including:- Building marketing campaigns triggered by context and behavior- Designing landing pages and optimizing to increase conversion- Leading content strategy to fuel inbound lead funnel

Responsibilities:Optimize PPC and affiliate advertising campaignsCreate and manage email campaigns Calibrate search engine optimization through link building, and on-page optimizationContribute in weekly meetings with management to discuss sales reports and projected goalsProvide proper training, supervision, and evaluation for Web Merchandising and Customer Service AssociatesKey Achievements:Managed many successful multi-level advertising campaigns with targeted CPA of $20 or lessMaintained high AdWords quality scores (7-10) with a high CTR Led team to 5% sales revenue increase in 2009Held a high sales conversion rate between 1.5% - 2% Developed strong relationships with leading brands in the surf industry