Kevin Gale Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Responsible for putting data, insight & performance at the heart of consumer-centric solutions for our clients’ business challenges; experience includes:Supporting local & global clients with their experience & behaviour-led digital transformation. Creating & embedding data & CX/UX behavioural change principles into short, medium & longer-term roadmapsResponsible for our analytic & performance marketing offering ensuring agency & client activities are grown, optimised & evaluated against robust measurement frameworks to prove commercial & societal impactCollaborating across the agency’s global client roster to provide data-driven foundations for brand, UX/CX, editorial and creative deliveriesSupporting on pitches & new business opportunitiesWorking with the global Chief Data Officer to support the development of new services & approaches for the core business & within our consulting practice

International

International role providing strategic, digital consultancy to support pre-sales & client success teams with a focus on how a blend of people and DMP/broadcast technology can help improve marketing capabilityLeveraging knowledge and experience to help clients understand where they are today, what they can do to improve and what good looks like; key deliveries include:> Supporting sales & client success colleagues in client engagements; project managing specific client deliveries> co-Authoring digital maturity matricies for Email, Social, Mobile & programatic Web Marketing that provide clients with tangible, incremental improvement steps> Developing an ROI calculator for sales teams to add commercial benefits to client engagements> Providing training to partners to enable them to successfully re-sell our solutions to their clients> Producing sector and channel value propositions examining trends and challenges to highlight opportunities> co-defining team solutions including campaign performance reviews and customer journey mapping> Representing the business by attending and presenting at conferences

London, United Kingdom

Leading a team of 13 decision scientists with responsibility for the planning, delivery and analysis of the banks’ direct communications through all channels; Key achievements include:Driving increased use of campaign automation to aid efficiency - delivering a 400% increase in 1 yearRationalising the the CRM next-best action program to increase customer centricity by 50% and seeing a 30% increase in usageLeadership of a range of individuals both in the UK and India. Overseeing five promotions of members of my teamSupporting the design and delivery of implementing systems and technology to enable always-on marketing capability while ensuring BAU activity remained effective and unaffected

Norwich | York | Eastleigh | London

Senior Delivery & Effectiveness Manager: Leading a team of 18 data planners, analysts & campaign delivery experts to manage the business’ end to end direct communications programGlobal Marketing Strategy Manager: Responsible for the delivery of the global marketing plan with oversight of £320m budgets and the build, delivery and maintenance of a new global performance dashboard for the CMOSenior Data Planner: Account responsibility for large parts of the business; overseeing all aspects of planning, delivery, reporting and the implementation of technical improvements such as Test & Learn, modelling & data enrichment. Led a multi-discipline team to investigate, design & implement changes to the UK Insurance renewals process to improve decisioning and improve retention ratesData Planner: Chosen to work with external data planners to set up new capability with account responsibility for several product lines across the core businessSelections Executive: Running data extracts to produce communication files on-time and on-brief; exceeding remit by regularly recommending positive improvements

Norwich, United Kingdom

Brought in to support the redesign of customer service processes for a buildings maintenance company who handled repair work for Aviva customers in the East Anglia region following insurance claims

Lowestoft

Sales and Marketing Executive for a small telemarketing company with clients such as The Royal British Legion, Reader’s Digest Association, Hoseasons Holidays and Honda Bikes working on new business pitches, the creation of a 3-year strategic marketing plan and the implementation of an internal communications department

Potters Bar

List broking for company who also managed 17 lists Inc. Men’s Health subscribers. Clients included larger direct marketing agencies and mail order companies

Diploma, Direct & Interactive Marketing

Ba (Hons), Business Studies