Responsible for marketing strategic direction for industrial wireless automation and control solutions provider. Responsible for developing and implementing marketing plans, business programs and new products for assigned product categories. Coordinate sales objectives, strategies and tactics from development through execution. Evaluates the marketing plan and recommends adjustments to meet changing competitive conditions. Key contributions:• Develop and manage short-range and long-range product planning strategy to achieve marketing mix objectives.• Manage projects and expenses to achieve strategic and financial objectives.• Oversee product management activities including sales forecasting, inventory management, and customer service.• Manage marketing department initiative for value-added product modifications and improvements based on market research and feedback from sales.• Work with R&D to develop new, unique products with competitive points of difference.

Provide marketing, communications, and creative strategy leadership for large and influential oil and gas vertical.Strategic marketer with responsibility for developing enhancing brand recognition, increasing stakeholder engagement through digital and traditional marketing communication channels, and developing platforms to better deliver customer needs. Lead strategy for marketing mix elements to support product launches, product lifecycle goals, brand building initiatives and sales support for global Surface Technology business segment. Develop and execute initiatives to align brand strategy with business goals, and oversee segment public relations efforts and advertising placement strategy in support of ongoing brand awareness. Key contributions:• Led the charge to overhaul marketing and sales approach, achieving instant revenue of $100M+ in a market that had not seen sales in five years, and putting in place a sustained growth platform for four straight years.• Part of the integrated team for implementing a new brand and brand strategy for the company.• Personally led weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.• Lead and oversee marketing and communications staff across regions and business units within Surface Technologies segment.• Develop strategy and execute trade shows, trade association events, and other customer-facing events.

Directed regional and international marketing efforts, managing creative output from concept to production. Delivered compelling marketing material for internal and customer-facing stakeholders across the organization, both as a hands-on contributor and resource manager. Deliverables included copy and creative marketing and demand generation materials, as well as collateral across multiple media (printed collateral, PowerPoint, digital, website, video, signage). Key contributions:• Spearheaded company’s first creative services team for global projects as a shared service, reducing overall costs for projects by more than $1M and providing pivotal branding alignment across all Geomarkets.• Built the highly successful creative team, leveraging internal bench strength from around the world with unique design backgrounds and experience.• Garnered new partnerships and relationships with both internal and external businesses leading to expanded training for team and new technologies being used for marketing efforts.• Mentored management teams and coordinated workflow for 10+ staff globally, including goal setting, mentoring, career coaching, performance management.• Presented design/creative concepts and content to executives and clients, including promotions and advertising.

Provided strategic and creative ideation for the development of optimized print and digital marketing collateral and initiative elements to support marketing programs across all SIS segment channels. Managed engaged and collaborative creative and project management teams to deliver marketing program assets in support of the annual business line objectives. Developed tactical plans by specifying goals, strategy, scope, scheduling, quality, identification of risks, contingency plans, and allocation of available resources including personnel. Key contributions:• Fully managed three flagship supercenter launches from inception to completion.• Recommended new technologies and visual standards, leading to new, lucrative contracts.• Leveraged analytics tools to identify trends related to actual sales, allowing us to offer an integrated solution that cut overall costs to the customer by 33%.

Directed product and regional marketing operations, trade shows, digital, and R&D product launches while streamlining and generating interest for new customer-facing products. Trained coworkers globally on best practices, operational standards, and brand management to achieve consistency in outputs. Worked with executive leadership and sales teams on large tenders and customer presentations and pitches.Key contributions: - Lead a team to support six winning sales tenders worth $15-20M each for the North Sea. - Recognized with a Corporate Tony Award for salesmanship. - Introduced new technologies and programs along with visual standards, leading to new, lucrative contracts. - Instrumental in driving new hires in the department and a lift in interest in our marketing approach.

Supported various clients with Design, 3D renderings and digital assets to support sales and marketing objectives.Developed and maintained relationships with clients in Scotland, London, Dubai, and elsewhere. Worked with and created concept diagrams, planning permission images, full renders, montage images, and competition bids under tight deadlines. Project types included master plan sites, landscapes, arts buildings, civic centers, and outdoor swimming pools.

Previous positions as Designer at Joe Marino General Contractors, 3D Consultant and Visualisation Specialist at 7N Architects, 3D Artist/Designer at Comprehensive Architects and Ian Springford Architects, and Concept Designer at NCR Financial Solutions Group.