Kevin Binu Email & Phone Number

I spearhed the efforts to enhance user experiences and optimize communication strategies across Dynamic Next's top-ranking games. My role involves a strategic blend of store optimization, in-game language development, notification enhancement, and ad assets conceptualization.Responsibilities Include:Develop and refine in-app and store language & assets specific to game genres to elevate user experience.Optimize notifications for better user interaction and retention.Collaborate with art teams to conceptualize and create compelling ad assets.Conduct A/B testing and utilize analytics to improve the app store presence and performance.Ensure consistency and effectiveness of game-specific messaging across all platforms.Develop and implement strategies for store optimization, including keyword research and visual enhancements.Deploy crisis communications measures to address any potential issues.

At the helm of leading the Digital Communications charge for some of the highest ranking games across app stores, I oversee Social Media, Community Engagement & Content Creation for all of DynamicNext's offerings. Responsibilities Include:Develop genre-specific In-App and Store Language to improve user experienceLiaise with Art teams to create and curate digital content for all our offerings across platformsAssist the advertising effort through dedicated content creation and content optimisation Enhance the app store experience through AB testing and an analytics-based approachCollect & curate user feedback to improve in-game experiences Ensure game-specific messaging stays uniform across distribution networks Oversee & develop crisis communications roadmaps

As an advocate for the use of digital communications in Healthcare, I worked towards developing corporate positioning and building brand equity while working with internal & external public relations at the corporate level shaping how employees and the general public perceive the organization.Responsibilities Included:Writing and Distributing communications for the Office of the Managing DirectorServing as a Brand Reputation Management Advisor Advising in Crisis CommunicationEnsuring Brand Compliance across the divisionTechnical Editor to Muthoot Healthcare's Medical Journal - Journal Of Muthoot Healthcare

India

Developed the niche for a Corporate Communications Division wherein, I oversaw public relations, created communication strategies, and served as a media contact spokesperson for the organization and its leadership. Responsibilities included: Overseeing digital & physical media content development & distributionCreator and Curator of the Muthoot Healthcare newsletter - Flash Overseeing Internal Communication to ensure compliance with the organizational Mission & VisionLiaising with Internal and External creative agencies to ensure compliant content generation

India

I oversaw the process of creating transparency in healthcare for the masses via social media. Overseeing the social media effort for the Hospital, Diagnostics and Education wing through expanding the brand reach by using social media platforms. I developed a market presence for the brand to tap into a potentially untapped customer base helping in new business opportunities and customer retention by enabling ease of access to products and services.Responsibilities Included:Creating a tangible digital media presence for the division Designing social media strategies to achieve marketing targetsAdministering all company social media accounts to ensure up-to-date contentMonitor user engagement and suggest content optimizationTrain internal teams to integrate and maintain a cohesive social media strategy

Mumbai Area, India

As the Digital Communications advisor for an Ed-tech startup, I specialize in enhancing an organization's online presence across a variety of social media platforms. Some of my key areas of focus include customer engagement, brand management, and organizational communications. My role involves assisting the team with the development of brand awareness campaigns, content management, advertising strategy and overseeing competitive and audience research.I also oversaw the creation of relevant, original, high-quality content and identified and improved organizational development aspects that would improve the content.

Dubai

Management of volunteers logistics as well as conducting recruitment drives for volunteers and assigning them tasks and schedules to help manage the expansive 7 locations the festival was simultaneously conducted at.