• Leads DTC customer acquisition and retention for H-PROOF• Inc. 5000's, #53 fasting growing company in America, #6 in Consumer Products.

• Grew DTC revenue by 95% in 2021, with a projected 215% growth in 2022, by profitably scaling our yearly marketing budget from $600K to $3M+.• Led diverse internal team and external agencies.• Successfully scaled Meta Ads and Google Ads while achieving above-target ROAS.• Strategized with C-Suite and other departments to align and execute marketing strategies for a $300M+ leading health supplement brand.• Enhanced customer journey and increased loyalty through strategic optimizations across digital touchpoints, driving significant improvements in conversion rates and customer lifetime value.• Implemented key programs in review syndication, influencer marketing, and customer service automation, markedly boosting brand visibility, engagement, and repeat purchase rates.

• Leveraged Paid Social, Search, and Email to drive customer acquisition and retention, improving market share and customer loyalty for our clients.• Managed a team of social media managers, graphic designers, and video editors, producing over 250 pieces of content monthly for 8+ clients.• Created and implemented standard operating procedures that streamlined client engagement and improved operational efficiency.• Achieved a 45% rise in organic follower growth and a 25% increase in engagement through strategic market research and testing.• Implemented the company’s first project and social media management tools, enhancing team productivity and collaboration.

• Spearheaded the launch and growth of a lifestyle brand, achieving six-figure revenue with 36% average yearly growth.• Oversaw product development, e-commerce, and marketing, ensuring brand cohesiveness and operational efficiency.• Grew social media presence to 300,000+ followers and led successful marketing campaigns, including cross-brand collaborations, influencer marketing, and UGC, to generate a consistent content pipeline and significant brand engagement.• Managed paid social and search, alongside a targeted email campaign, to boost acquisition and retention.• Designed and optimized website through A/B Testing to achieve a 4.20% conversion rate.• Produced all content and copy for web pages and marketing channels.