• Responsible for over 40 different Consumer Laptop/Desktop/Tablet product lines, finished goods inventory management, new product launch, and sales readiness for Consumer and Small Business segments for the Canadian market• Review monthly performance metrics (Revenue, Units, Margin, Inventory) and action any problematic areas accordingly• Implementation and development of marketing activities related to online and offline marketing communications, merchandising, and pricing• Ensured proper site merchandising and ongoing quality assurance checks for dell.ca consumer systems including system pricing, correct imagery, system taxonomy, positioning statements, and validating product content to drive positive customer experience• Worked cross-functionally across various teams including Sales, Sales Operations, Marketing, Product Line Managers, Fulfillment, Demand Planning, and Supply Chain to ensure adoption and validation of finished goods inventory for dell.ca• Coordinated with the product teams in the USA to manage technology transitions by platform and/or product line - including major products from Intel, Microsoft, NVIDIA, and AMD• Manage aging inventory and take action to impact run rates via price reductions and/or other demand-driving activities as necessary• Transitioned Canada from full configure-to-order model to Build-to-Stock inventory model developing intricate knowledge of the end to end process• Assisted with executive escalation with order fulfillment challenges in order to maximize customer experience and improve Dell Canada’s Net Promoter Scores for customer loyalty

• Managed 15 different desktop product lines• Responsible for the merchandising of consumer desktop products in various marketing vehicles (print ads, free-standing inserts, product catalogues, online, email, online advertising, affiliates)• Merchandising lead for desktop product launches in Canada consumer segment including sales force readiness - aligned internal sales tools and external web stores to enable seamless and accurate product quoting, pricing and order entry, SKU regionalization for Canadian market, product briefing, media/press releases, and co-ordinating with Supply & Demand teams• Executed desktop pricing strategies in marketing vehicles to align to achieve financial goals and targets• Assisted with product demonstrations and training sessions for sales teams, media and public relations events

• Managed store locations in Greater Toronto Area: Vaughan Mills and Square One shopping malls• Maintained awareness of market dynamics and competitor products and pricing• Trained all new employees and responsible for onboarding• Develop and motivate effective sales team through coaching, hiring and continued support• Responsible for performance management of team members and assisting low performers through additional training or sales support.• Establish and execute plan to meet or exceed all sales/business objectives including warranty attach, accessories attach, and lease pen/financing• Product merchandising and marketing of the Dell brand and partner products• Ensured orders were efficiently completed by following up with post-sales support team, allowing for timely delivery of merchandise and maximization of customer experience and satisfaction

Evaluated clients’ computing and budgetary requirements and provided Dell customsolutions through expert product knowledge and awareness of market trends and competitivepositioning

• Responsible for delivering high levels of customer service, maintaining strong product knowledge, and assessing specific needs of customers• Contributed to the overall success of the store by maximizing sales, gross margin, SonyCare, and performance while delivering on personal monthly and annual targets• Conducted in-store Interactive Learning Seminars to educate customers on current Sony products and technology, as well as correct product usage• Coordinated with Distribution Centre, Parts Department, and third-party vendors to acquire and expedite delivery of necessary stock to clients• Prepared work orders for products and maintained customer back-order logs and stock transfer requests