Director Of Marketing / Vp Marketing
Current
Currently Seeking New Challenge
2024 - Present
~2 yrs 4 mos
AeroLeads people directory · profile
Kevin Blacker Email & Phone Number
Senior Director / VP Marketing | Head of Marketing | Product Marketing Strategy | Retail Marketing Strategy | Go-To-Market Strategy | Omni-Channel Marketing
at
Currently Seeking New Challenge
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✓ Verified May 2026
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Profile completeness 86%
Current company
Currently Seeking New Challenge
Role
Senior Director / VP Marketing | Head of Marketing | Product Marketing Strategy | Retail Marketing Strategy | Go-To-Market Strategy | Omni-Channel Marketing
Location
Greater Harrisburg Area, United States, United States
Who is Kevin Blacker? Overview
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Kevin Blacker is listed as Senior Director / VP Marketing | Head of Marketing | Product Marketing Strategy | Retail Marketing Strategy | Go-To-Market Strategy | Omni-Channel Marketing at Currently Seeking New Challenge, based in Greater Harrisburg Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Kevin Blacker.
Kevin Blacker previously worked as Director of Marketing / VP Marketing at Currently Seeking New Challenge and Senior Director of Marketing (Head of Marketing) at Knouse Foods. Kevin Blacker studied at Ohio University.
Profile bio
About Kevin Blacker
As a senior leader of marketing for multiple brands spanning B2C and B2B markets, my leadership has been cited as integral to amplifying brand awareness and driving retail marketing success. My history of advance has been sparked by driving innovation across marketing, product marketing, and go-to-market strategies that have fostered strong customer engagement and sales growth, leveraging my expertise in omni-channel marketing to enhance presence across diverse platforms.With experience ranging from brand management and product development, my role often involves collaborating closely with agencies to overachieve business objectives. Our work has resulted in profitable, successful product launches, product redirections, and market share expansions, all while maintaining a steadfast commitment to understanding consumer behavior trends and optimizing market research to inform our strategies.HIGHLIGHTSWhile advancing marketing and product marketing strategies, I've worked on co-branding and partner marketing and promotional strategies with clients and partners from NASCAR, Major League Soccer and Minor League Baseball, to Walgreens, ExxonMobil, BJ's, Dollar General and Dollar Tree.I've also repeatedly taken brands to #1 in their category.Knouse Foods – Advanced through 4 roles to senior director of marketing. New World Pasta – Promoted within 2yrs to flagship and launched 2 category “firsts”.Hershey – Fast-tracked through 5 roles at $5B publicly traded company (NYSE:HSY).Notable Awards – Gavel Award for Leadership of New Products Team. BJ’s Wholesale Club Vendor of the Year. 3X Hershey's Executive Awards of Excellence.
Current workplace
Kevin Blacker's current company
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Currently Seeking New Challenge
11 roles · 25 years
Kevin Blacker work experience
A career timeline built from the work history available for this profile.
Senior Director Of Marketing (Head Of Marketing)
- Define marketing vision and strategy for flagship brands – Musselman’s, Lucky Leaf – across 4 distinct businesses (Retail, Food Service, Industrial/Ingredient, Alternative/Specialty). Set annual marketing plans for.
- Guided agency on new brand plan that grew consumer reach while reducing costs.
- Launched 1st digital & social engagement programs – Fetch, Ibotta, Smart Commerce, C2C, Digital Coupons, and FB/IG sweepstakes – increased social followers up to 500% by platform.
- Lucky Leaf: #1 brand in category – grew market share 200% with new distributions, flavors, and aggressive promotions and advertising.
- Musselman’s Apple Butter #1 brand in category – grew to 50+% share by leading adoption of social and capitalizing on exploding “recipe” marketing.
- Brought Influencer / Blogger program in-house, achieving substantial cost savings plus tailored content with exclusive rights – this increased engagement and reach while building long-term relationships.
Nov 2023 - 2024
Director Of Marketing (Head Of Marketing)
- Managed team of 6-8 across 3 marketing channels (Consumer, Shopper, Trade) plus Category Management. Identified and leveraged our model of family farmers and grower-owners to differentiate our unique position. Headed.
- Credited with marketing campaigns that drastically increased brand awareness over 2yrs.
- Secured and managed sponsorship activities with first-time partners - Major League Soccer (Philadelphia Union), NASCAR (Pro Motorsports), Minor League Baseball & Hockey, National Theme Parks, youth sports, etc.
Jan 2021 - Oct 2023
Assistant Director Of Marketing
- Promoted to drive product marketing / design / development for core brands – product innovation, advertising, brand-building, continuity programs, POS sales, and all promotional marketing programs and assets. Analyzed.
- Introduced $2.5M new line of products – Musselman’s BIG CUP – which also won new retailers.
- Led creative PR campaigns – EX: BIG CUP won Guinness World Record for “largest bowl of apple sauce”.
- Launched Musselman’s Honey Cinnamon – 1st flavor of its kind in category.
- Launched Lucky Leaf Limited Editions – so profitable they were later adopted as national items.
Aug 2013 - Jan 2021
New Product Marketing Manager
- Charged with developing product innovation pipeline for branded and private brand portfolios, serving as project manager across cross-functional teams.
- Developed and managed new product stage gate process that reduced risk by assessing business cases.
Aug 2010 - Aug 2013
Brand Manager – Core Brands
- Led product strategy innovation and new product launches for core brands: Ronzoni, Creamette, Prince, etc.
- Introduced category’s 1st shelf stable pouch pasta meal line – Ronzoni Bistro.
Nov 2009 - Jul 2010
Brand Manager Innovation
- Organized marketing innovative exploratory portfolio with international team and Celebrity Chef (frozen microwavable meals).
- Launched breakthrough Ronzoni 3-Minute Quick Cook Pasta as only product with “quick cook” claim.
Nov 2007 - Dec 2009
Brand Manager Innovation
- Organized marketing campaign with international team and Celebrity Chef (frozen microwavable meals.
- Launched breakthrough Ronzoni 3-Minute Quick Cook Pasta as only product with “quick cook” claim.
Nov 2007 - Dec 2009
Senior Associate Brand Manager – Refreshment
- Promoted to $320M Refreshment category (Ice Breakers, Breath Savers, Bubble Yum) leading product marketing, innovation, strategic planning, advertising campaign, and marketing executions.
- Grew Hershey mints business to #1 US share – 33+% growth in 2yrs.
- Launched Ice Breakers Ice Cubes Gum and Breath Savers 3 Hour Mints – breakthrough category disruptors.
- Launched Ice Breakers Sours – became #1 mint item and #1 fastest-growing mint in category.
- Managed celebrity endorsement with Hilary Duff and NASCAR’s Kevin Harvick.
Feb 2005 - Nov 2007
Associate Customer Marketing Business Manager – Drugstores
- Developed trade strategies, set promotional events, created exclusive items.
- Selected to manage trade marketing budgets for “Big 4 Drug” – CVS, Walgreens, Rite Aid, Eckerd.
2004 - 2005
~1 yr
Category Development Manager
- Provided Category Management and analytical support to National Customers – Walgreens, ExxonMobil, BJ's, Dollar General, and Dollar Tree.
- Rapidly promoted to corporate HQ from Regional Category Manager (Harrisburg) and Category Development Manager (Cincinnati).
2001 - 2003
~2 yrs
1 education record
Kevin Blacker education
-
Ohio University
FAQ
Frequently asked questions about Kevin Blacker
Quick answers generated from the profile data available on this page.
What company does Kevin Blacker work for?
Kevin Blacker works for Currently Seeking New Challenge.
What is Kevin Blacker's role at Currently Seeking New Challenge?
Kevin Blacker is listed as Senior Director / VP Marketing | Head of Marketing | Product Marketing Strategy | Retail Marketing Strategy | Go-To-Market Strategy | Omni-Channel Marketing at Currently Seeking New Challenge.
Where is Kevin Blacker based?
Kevin Blacker is based in Greater Harrisburg Area, United States, United States while working with Currently Seeking New Challenge.
What companies has Kevin Blacker worked for?
Kevin Blacker has worked for Currently Seeking New Challenge, Knouse Foods, New World Pasta, and The Hershey Company.
How can I contact Kevin Blacker?
You can use AeroLeads to view verified contact signals for Kevin Blacker at Currently Seeking New Challenge, including work email, phone, and LinkedIn data when available.
What schools did Kevin Blacker attend?
Kevin Blacker studied at Ohio University.
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