Hey there! I'm Kevin, I am a software executive with over 25 years of experience in software. And loving every minute of it! Scaling, building, restructuring, occasionally stumbling, and ultimately winning – and always learning. First the fun facts section……I always find time for travel, baseball, wine, music, reading and triathlon training.You might find us in Oregon Wine Country or watching or coaching baseball. As a family we’ve been to 18 of the 30 MLB stadiums. Our goal is to hit the next 12 before our son graduates from high school. Triathlon training is a blast. Still mastering the Olympic distance which is keeping me busy! And more about my professional experience...... As CMO, I've had the privilege of working with so many innovative companies to grow, evolve, and ultimately achieve market leadership. Along the way, I've picked up an diverse set of experiences and perspectives working for private equity, growth equity, VC-backed companies through IPO's and multiple exits. I've had some great wins, some stumbles but also learning and evolving. Aware is backed by Goldman Sachs, a cutting-edge AI data platform tackling cybersecurity threats within workplace collaboration platforms like Slack and Teams. It's an amazing product at the intersection of Data and AI, built by an insanely talented team. Prior to Aware, I had the privilege of serving as CMO at Siteimprove, based in Copenhagen. I led a pivotal shift in the company's direction, transitioning from a focus on accessibility software to a cutting-edge marketing platform.In the private equity world, I led marketing for over a dozen portfolio companies in ESW's portfolio. I built the team and the playbook to run marketing across each portfolio co. It was during that time I coded the process to scale and standardize operations across multiple businesses that sold products across different buyers in different segments at different price points all while delivering efficient revenue growth.I also held leadership roles at notable companies such as BrightEdge, Salesforce, and ExactTarget and an active advisor and investor to several innovative SaaS companies. I even took the plunge and launched my own software company during the pandemic – a passion project that was incredibly rewarding. But we'll save that story for another day
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Vp, Integrated MarketingMimecastUnited States
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Chief Marketing OfficerAware (Now Part Of Mimecast) Jan 2023 - PresentColumbus, Ohio, UsBacked by Goldman Sachs, Aware’s AI Data Platform is purpose-built to tackle cybersecurity threats found in workplace collaboration platforms such as Slack, Teams, Zoom, Google, Microsoft, Reddit, and other data sources.Defend Data (Sensitive Data Loss)Protect the Business (Compliance)Protect People (Human Risk and Insider Threat)Having a blast working with an insanely brilliant team that is beating the world’s top LLM's with our library of targeted language models that are less expensive to run, more accurate and built on trusted, traceable data. -
Advisor & InvestorVarious Companies Jan 2017 - PresentGreenwich, Ct, UsInvestor and advisor to several innovative SaaS businesses including Revlitix, Inflection.io, Sendoso, Duda and others. -
Chief Marketing OfficerSiteimprove Oct 2021 - Dec 2022Bloomington, Minnesota, UsTransform Content into RevenueSpearheaded a major shift at Siteimprove, evolving the company from a focus on accessibility software to the creation of a cutting-edge marketing platform. By addressing the challenges marketers face in creating high-performing digital experiences, we delivered a unique solution that not only addressed accessibility but also helped marketing teams deliver better digital experiences that drove more efficient revenue growth.Over 7,500 companies use Siteimprove to transform their content into revenue—and the experts have taken notice. We’ve been named a Leader in the Forrester SEO Wave Report and are regularly recognized as a G2 leader. We also work with leading accessibility groups, such as the International Association of Accessibility Professionals (IAAP), the W3C, and the European Commission’s Horizon 2020 Program. -
Svp, MarketingAurea Software Aug 2018 - Oct 2021Austin, Texas, UsAt Aurea, we’re building the ‘Netflix of Business Software,' enabling businesses to accelerate digital transformation with one simple subscription to our Unlimited software library. It gives enterprises unlimited access to all the products they need — spanning sales, marketing, operations, collaboration, HR, infrastructure, and vertical industries. With over 3,000 customers, 2,000 employees, and 25+ acquisitions, we’re one of the largest privately held software companies in the world.Our team is building a world-class customer acquisition model that scales across dozens of software companies within our portfolio. We are literally rewriting the marketing playbook and building sophisticated marketing models that deliver new revenue growth at levels of efficiencies better than the best-performing SaaS companies out there today. Not just once but dozens of times. And for every type of go-to-market. Enterprise and ABM, mid-market and high-volume, self-service transactional models. -
Svp, MarketingBrightedge Nov 2016 - Aug 2018Foster City, Ca, UsBrightEdge, the global leader in enterprise SEO and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 1,500+ customers include global brands such as 3M, Microsoft and Nike, as well as 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California. Visit http://www.brightedge.com for more information. -
AdvisorBizible Sep 2014 - Jul 2018Seattle, Wa, UsAcquired by Marketo -
Chief Marketing OfficerAct-On Software, Inc. Jan 2016 - Oct 2016Portland, Oregon, UsAs Act-On's Chief Marketing Officer, I led our go-to-market strategy and a growing team responsible for building our brand in the market, driving demand, and expanding customer relationships. Specific areas include demand generation, marketing operations, content, digital, field, and partner marketing. I also lead our analyst relations, influencer relations, internal communications, public relations, research, and thought leadership. Here are a few of the accolades that Act-On has received over the years. * #11 on the PwC List of Fastest Growing Cloud Companies - 2016* Inc 500 List of America's Fastest Growing Private Companies - 2013, 2014, 2015* Deloitte Technology Fast 500 - 2013, 2014, 2015, 2016* Forrester Wave: Leader - 2014, 2016* Forbes List of America's Most Promising Companies - 2013 -
Vice President, Demand GenerationAct-On Software, Inc. Mar 2015 - Dec 2015Portland, Oregon, UsLed teams across demand generation, marketing automation, content marketing and digital. Also, led a globally distributed team of +35 SDR’s. Focused on optimizing our sale pipeline mix and driving more efficiencies across all marketing channels.
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Vice President MarketingLytics Oct 2014 - Mar 2015Portland, Or, UsLytics is a Customer Data Platform built for marketers. I built the company's first go-to-market strategy (corporate messaging, positioning, pricing, packaging, sale enablement). My accomplishments at Lytics included:* Led the market launch of company's new platform, unveiled a new brand/website and crafted our corporate message. * Launched PR push for our product launch and Series A funding leading to Wall Street Journal placement “Lytics Raises $7 million to battle Salesforce, Adobe in Digital Marketing Retargeting”* Led analyst relations which led to coverage in multiple analyst reports. Selected as a “Gartner Cool Vendor" in 2015 -
Vice President MarketingOfferpop Sep 2013 - Oct 2014New York, Ny, UsOfferpop is a social media SaaS platform targeting leading B2C brands and was ranked #42 on the 2015 Deloitte Fast 500 list of fastest growing companies.I led all marketing efforts through Series C funding. Responsibilities included branding, product marketing, demand generation, public relations, social, and digital marketing. Unveiled a new Offerpop brand and corporate messaging/positioning which increased awareness and broader market recognition as we moved into the enterprise market. Established new demand generation coverage models and delivered an integrated go-to-market strategy that tripled bookings in 2 years. -
Vice President, Product & Marketing SolutionsExacttarget Feb 2009 - Aug 2013Indianapolis, In, UsI had an incredibly rewarding run at ExactTarget where I was part of the Marketing Core Team that helped propel the company from $50M in revenue to well over $400M, a successful IPO in 2012, and an acquisition by Salesforce for $2.7B in 2013. During the run, I held several marketing roles of increasing responsibility and scope.Vice-President of Product & Marketing Solutions Led the go-to-market strategy and product launches. The team developed highly integrated marketing campaigns across product, segment, and geography that have fueled our growth to become one of the fastest growing Saas software companies in the world. Senior Director, Global Demand GenerationResponsible for fueling sales growth and developing demand coverage model for North America, EMEA and APAC and across 7 product lines. Developed annual business case for marketing program and personnel budget for new customer acquisition. Led demand creation for new customer acquisition including inbound marketing programs for paid search, email, display advertising, field marketing, go-to-market campaigns and direct mail. He and his team have deployed a comprehensive closed-loop marketing program to measure and drive ROI from marketing programs.Sr. Director, Sales and Marketing, ExactTarget Social Media LabLed key post-acquisition integration efforts for Sales, Marketing, PR and Product Marketing after ExactTarget’s acquisition of CoTweet. Built out the sales and marketing team for SocialEngage, formerly CoTweet and SocialPages.Senior Director, Demand GenerationLed Interactive Marketing, Outbound Marketing (Field Marketing), Sales Development and all demand generation activities for ExactTarget.Director, New BusinessLed all New Business marketing programs for ExactTarget. -
Vice-PresidentStratigent, Llc. Apr 2007 - Dec 2008Chicago, Il, UsStratigent is a leading digital marketing consulting firm that helps clients improve their online and offline marketing performance. Led Client Services teams responsible for delivering CRM, web analytics and website optimization programs. -
Product Marketing ManagerWebtrends May 2004 - Apr 2007Portland, Or, UsLed successful product strategy, positioning and messaging, go-to-market plans and created sales enablement tools to achieve revenue objectives. Developed global pricing and packaging activities for hosted and on-premise software business lines. -
Marketing ManagerCommerce One Feb 2000 - May 2004UsLed account management activities and project team responsible for user experience, information architecture, and web analytics reporting and infrastructure for the United States Postal Service (USPS.com) website which was rated top Internet brand by Nielsen/NetRatings and recognized in 2004 InfoWorld 100.
Kevin Bobowski Skills
Kevin Bobowski Education Details
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Michigan State UniversityAccounting -
Wake Forest University School Of BusinessMaster Of Business Administration (Mba)
Frequently Asked Questions about Kevin Bobowski
What company does Kevin Bobowski work for?
Kevin Bobowski works for Mimecast
What is Kevin Bobowski's role at the current company?
Kevin Bobowski's current role is VP, Integrated Marketing.
What schools did Kevin Bobowski attend?
Kevin Bobowski attended Michigan State University, Wake Forest University School Of Business.
What skills is Kevin Bobowski known for?
Kevin Bobowski has skills like Email Marketing, Product Marketing, Demand Generation, Social Media, Web Analytics, Marketing Strategy, Digital Marketing, Lead Generation, Marketing Automation, Interactive Marketing.
Who are Kevin Bobowski's colleagues?
Kevin Bobowski's colleagues are Thabo Sebola, Grant Skinner, Sanele Mayeza, Adam W., Brandon Ternes, Monty Smith, Priya Leigh Singh.
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