Kevin Bobowski
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Kevin Bobowski Email & Phone Number

VP, Integrated Marketing at Mimecast
Location: United States, United States, United States 15 work roles 2 schools
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Current company
Role
VP, Integrated Marketing
Location
United States, United States, United States
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Who is Kevin Bobowski? Overview

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Kevin Bobowski is listed as VP, Integrated Marketing at Mimecast, a company with 2491 employees, based in United States, United States, United States. AeroLeads shows a matched LinkedIn profile for Kevin Bobowski.

Kevin Bobowski previously worked as Chief Marketing Officer at Aware (Now Part Of Mimecast) and Advisor & Investor at Various Companies. Kevin Bobowski holds Ba, Accounting from Michigan State University.

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Mimecast

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Profile bio

About Kevin Bobowski

Hey there! I'm Kevin, I am a software executive with over 25 years of experience in software. And loving every minute of it! Scaling, building, restructuring, occasionally stumbling, and ultimately winning – and always learning. First the fun facts section……I always find time for travel, baseball, wine, music, reading and triathlon training.You might find us in Oregon Wine Country or watching or coaching baseball. As a family we’ve been to 18 of the 30 MLB stadiums. Our goal is to hit the next 12 before our son graduates from high school. Triathlon training is a blast. Still mastering the Olympic distance which is keeping me busy! And more about my professional experience...... As CMO, I've had the privilege of working with so many innovative companies to grow, evolve, and ultimately achieve market leadership. Along the way, I've picked up an diverse set of experiences and perspectives working for private equity, growth equity, VC-backed companies through IPO's and multiple exits. I've had some great wins, some stumbles but also learning and evolving. Aware is backed by Goldman Sachs, a cutting-edge AI data platform tackling cybersecurity threats within workplace collaboration platforms like Slack and Teams. It's an amazing product at the intersection of Data and AI, built by an insanely talented team. Prior to Aware, I had the privilege of serving as CMO at Siteimprove, based in Copenhagen. I led a pivotal shift in the company's direction, transitioning from a focus on accessibility software to a cutting-edge marketing platform.In the private equity world, I led marketing for over a dozen portfolio companies in ESW's portfolio. I built the team and the playbook to run marketing across each portfolio co. It was during that time I coded the process to scale and standardize operations across multiple businesses that sold products across different buyers in different segments at different price points all while delivering efficient revenue growth.I also held leadership roles at notable companies such as BrightEdge, Salesforce, and ExactTarget and an active advisor and investor to several innovative SaaS companies. I even took the plunge and launched my own software company during the pandemic – a passion project that was incredibly rewarding. But we'll save that story for another day

Listed skills include Email Marketing, Product Marketing, Demand Generation, Social Media, and 6 others.

Current workplace

Kevin Bobowski's current company

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Mimecast
Mimecast
VP, Integrated Marketing
United States
Website
Employees
2491
AeroLeads page
15 roles

Kevin Bobowski work experience

A career timeline built from the work history available for this profile.

Vp, Integrated Marketing

United States

Chief Marketing Officer

Current

Columbus, Ohio, US

Backed by Goldman Sachs, Aware’s AI Data Platform is purpose-built to tackle cybersecurity threats found in workplace collaboration platforms such as Slack, Teams, Zoom, Google, Microsoft, Reddit, and other data sources.Defend Data (Sensitive Data Loss)Protect the Business (Compliance)Protect People (Human Risk and Insider Threat)Having a blast working.

Jan 2023 - Present

Advisor & Investor

Current

Greenwich, CT, US

Investor and advisor to several innovative SaaS businesses including Revlitix, Inflection.io, Sendoso, Duda and others.

Jan 2017 - Present

Chief Marketing Officer

Bloomington, Minnesota, US

Transform Content into RevenueSpearheaded a major shift at Siteimprove, evolving the company from a focus on accessibility software to the creation of a cutting-edge marketing platform. By addressing the challenges marketers face in creating high-performing digital experiences, we delivered a unique solution that not only addressed accessibility but also.

Oct 2021 - Dec 2022

Svp, Marketing

Austin, Texas, US

At Aurea, we’re building the ‘Netflix of Business Software,' enabling businesses to accelerate digital transformation with one simple subscription to our Unlimited software library. It gives enterprises unlimited access to all the products they need — spanning sales, marketing, operations, collaboration, HR, infrastructure, and vertical industries. With.

Aug 2018 - Oct 2021

Svp, Marketing

Foster City, CA, US

BrightEdge, the global leader in enterprise SEO and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across.

Nov 2016 - Aug 2018

Advisor

Seattle, WA, US

Acquired by Marketo

Sep 2014 - Jul 2018

Chief Marketing Officer

Portland, Oregon, US

As Act-On's Chief Marketing Officer, I led our go-to-market strategy and a growing team responsible for building our brand in the market, driving demand, and expanding customer relationships. Specific areas include demand generation, marketing operations, content, digital, field, and partner marketing. I also lead our analyst relations, influencer.

Jan 2016 - Oct 2016

Vice President, Demand Generation

Portland, Oregon, US

Led teams across demand generation, marketing automation, content marketing and digital. Also, led a globally distributed team of +35 SDR’s. Focused on optimizing our sale pipeline mix and driving more efficiencies across all marketing channels.

Mar 2015 - Dec 2015

Vice President Marketing

Portland, OR, US

Lytics is a Customer Data Platform built for marketers. I built the company's first go-to-market strategy (corporate messaging, positioning, pricing, packaging, sale enablement). My accomplishments at Lytics included:* Led the market launch of company's new platform, unveiled a new brand/website and crafted our corporate message. * Launched PR push for our.

Oct 2014 - Mar 2015

Vice President Marketing

New York, NY, US

Offerpop is a social media SaaS platform targeting leading B2C brands and was ranked #42 on the 2015 Deloitte Fast 500 list of fastest growing companies.I led all marketing efforts through Series C funding. Responsibilities included branding, product marketing, demand generation, public relations, social, and digital marketing. Unveiled a new Offerpop.

Sep 2013 - Oct 2014

Vice President, Product & Marketing Solutions

Indianapolis, IN, US

I had an incredibly rewarding run at ExactTarget where I was part of the Marketing Core Team that helped propel the company from $50M in revenue to well over $400M, a successful IPO in 2012, and an acquisition by Salesforce for $2.7B in 2013. During the run, I held several marketing roles of increasing responsibility and scope.Vice-President of Product &.

Feb 2009 - Aug 2013

Vice-President

Chicago, IL, US

Stratigent is a leading digital marketing consulting firm that helps clients improve their online and offline marketing performance. Led Client Services teams responsible for delivering CRM, web analytics and website optimization programs.

Apr 2007 - Dec 2008

Product Marketing Manager

Portland, OR, US

Led successful product strategy, positioning and messaging, go-to-market plans and created sales enablement tools to achieve revenue objectives. Developed global pricing and packaging activities for hosted and on-premise software business lines.

May 2004 - Apr 2007

Marketing Manager

US

Led account management activities and project team responsible for user experience, information architecture, and web analytics reporting and infrastructure for the United States Postal Service (USPS.com) website which was rated top Internet brand by Nielsen/NetRatings and recognized in 2004 InfoWorld 100.

Feb 2000 - May 2004
Team & coworkers

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2 education records

Kevin Bobowski education

Ba, Accounting

Michigan State University

Master Of Business Administration (Mba)

Wake Forest University School Of Business
FAQ

Frequently asked questions about Kevin Bobowski

Quick answers generated from the profile data available on this page.

What company does Kevin Bobowski work for?

Kevin Bobowski works for Mimecast.

What is Kevin Bobowski's role at Mimecast?

Kevin Bobowski is listed as VP, Integrated Marketing at Mimecast.

Where is Kevin Bobowski based?

Kevin Bobowski is based in United States, United States, United States while working with Mimecast.

What companies has Kevin Bobowski worked for?

Kevin Bobowski has worked for Mimecast, Aware (Now Part Of Mimecast), Various Companies, Siteimprove, and Aurea Software.

Who are Kevin Bobowski's colleagues at Mimecast?

Kevin Bobowski's colleagues at Mimecast include Neil Cotton, Avin Pereira, Trevor Highley, Basetsana Khunou, and Rodney Bovell.

How can I contact Kevin Bobowski?

You can use AeroLeads to view verified contact signals for Kevin Bobowski at Mimecast, including work email, phone, and LinkedIn data when available.

What schools did Kevin Bobowski attend?

Kevin Bobowski holds Ba, Accounting from Michigan State University.

What skills is Kevin Bobowski known for?

Kevin Bobowski is listed with skills including Email Marketing, Product Marketing, Demand Generation, Social Media, Web Analytics, Marketing Strategy, Digital Marketing, and Lead Generation.

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