Advisor and consultant specializing in Marketing, Marketing Strategy, and Marketing Operations. Key collaborator and partner with c-suite Marketing Executives to advise on the marketing continuum, operational processes, and overall marketing leadership.• Advise clients on effective marketing strategies, create comprehensive plans, and oversee execution to drive business growth.• Gather and analyze market data to identify trends and opportunities, informing client strategies and decision-making.• Create comprehensive marketing plans tailored to client needs, including campaign development, budgeting, and performance tracking.

Led the promotion of products and solutions developed by the Clinical Business Segments, and core Quest brand, service, and value proposition promotions to HCPs and Consumers. • Acted as the primary marketing business partner to the Clinical Business Segment General Managers and Enterprise Operations leadership, consulting on the development of marketing insights and strategic marketing plans to fulfill business objectives and strategic priorities.• Leader and participant of multiple cross enterprise efforts to drive efficiency and effectiviness.

Leader in maximizing the commercial impact of brand by significantly improving the effectiveness of marketing through the development of brand awareness and brand engagement strategies ranging from positioning, architecture, branding and visual identity, creative platforms and brand experience principles.• Led the development of brand strategy and guidelines across all B2C and B2B efforts to maximize customer and consumer acquisition and revenue growth • Accountable for translating brand measurement, valuation, and research insights into action• Oversaw execution of brand strategy for all customers and channels• Led the development of brand positioning, naming and branding of all products and services, existing and new• Accountable for the evolution / redesign of the visual identity across all touchpoints, channels, products and services• Influencer of corporate, consumer and product-level creative strategy and overall excellence in creative execution across the company • Led the definition of requirements for more effective and consistent brand experience through owned digital channels and operator channels / portals• Accountable for establishing and driving brand advocacy efforts through partnerships, ambassadors, and events • Responsible for ‘responsible gaming’ platform and unbranded educational efforts

Senior leader and Head of the Enterprise Marketing and Marketing Operations organizations which integrate, build and execute across franchise businesses and service functions to develop strategies to drive portfolio adoption within specific market / customer segments and channels. Accountable for driving all digital marketing and marketing analytics programs for the business. Oversaw and was responsible for the implementation of marketing processes and best practices ensuring marketing excellence for the organization. • Established clear vision, strategies, and goals to inspire teams in creating marketing plans and maintaining accountability within a newly formed organization, contributing to a 6% organizational organic growth.• Developed individual contributors and leaders, established candidate pipeline for future open positions, and cultivated a world-class team, demonstrating an overall satisfaction score of 76% (six points above target goal) within six months.• Spearheaded launch of first-ever customer segmentation strategy enabling sophisticated approach to selling and target marketing.• Accountable for cross portfolio line of business, delivering over $60M in revenue contribution.

Responsible for driving enterprise transformation efforts across the Commercial, Medical, and Government Affairs organization. Lead for various priority areas as an extension of the Office of the CEO and US Leadership Team. Acting as catalyst for change across various functions sparking activation of new operating model, principles, and behaviors. Appointed as Head of Marketing Transformation driving the adoption of a new operating model . • Launched and integrated new operating model, principles, and behaviors across marketing function (250 employees) by acting as an inspirational catalyst across Genentech’s commercial organization.• Served as work product owner, creating a roadmap of key activities and milestones, assembling an eight-member agile team, leading agile sprints, and championing adoption of agile practices by 25 brand teams within the marketing function. • Progressed organizational marketing maturity by driving efforts focused on integrated value proposition and customer experience.

Responsible for development of a centralized strategy and ongoing management of Patient and Provider Marketing programs. Oversaw a large organization focused on marketing process and execution, collaborating to deliver operational excellence and compliant outcomes. Accountable for setting the vision and roadmap for the department, including shaping and fostering a strong team culture and driving optimization of key processes while ensuring strong partnerships with key stakeholders across the enterprise.• Oversaw 30+ leaders and individual contributors, delivering operational excellence and compliant outcomes for patient and provider marketing programs. • Partnered with Disney Institute to elevate customer experience maturity and created roadmap to roll out customer-centric practices.• Enabled marketing partnerships and drove key patient and customer programs to increase revenue and market share. • Oversaw management of >$20M budget and exceeded 2017 financial targets within +/-1%.

Led a team of Regional and Customer Marketers responsible for the full marketing continuum of local market and customer focused strategies and tactics designed to maximize market opportunities and ultimately grow the business. Leader of the Consumer Marketing Group responsible for the full marketing continuum driving growth through patient requests and utilization of Quest Diagnostics, including a multi-million dollar sports marketing sponsorship. Commercial representative sitting on Operational Improvement Committee assisting in optimizing Marketing related operational processes.• Designed and launched a customer-centric marketing organization focused on consumers, healthcare professionals, health systems, and payers/health plans.• Championed a new vision for marketing function, contributing to turning company around from persistent declines and restoring company’s consistent growth to 2% per year. • Drove and launched new corporate branding and guided work to establish a unified brand value proposition and customer-specific strategies, leading to increased awareness scores, brand equity, and perception. • Led efforts to expand consumer testing within retail channel leading to >200k new patient engagements within 6 months.• Built long-standing relationships with health advocacy groups to execute 100+ local market events, including promotional efforts, on-site activation, and associated cause marketing efforts.• Responsible for efficiently managing and investing for a $10M+ annual marketing budget.• Contributed to development of new operational processes including agency management, review processes, and brand management guidelines in order to maximize marketing operations efficiency.

Oversaw marketing initiatives for Pfizer’s Western US region (16 states) with responsibility for the primary care portfolio which included Pfizer’s largest brands such as Lyrica, Celebrex, and Viagra. Responsible for establishing clear strategic marketing plans and leading team efforts to develop state-focused and customer-driven marketing campaigns that align with business drivers affecting portfolio.

Developed and directed marketing strategy for Western division encompassing 12 state markets and $2BB in annual revenue. Created long and short-term marketing initiatives and led team of senior marketing professionals to drive revenue. Command of $4MM marketing budget. Managed high-value revenue streams, serving as channel lead for high-importance regional customer (Medical Groups and Health Systems). Collaborated with cross-functional departments to streamline all marketing operations.

Led key marketing programs and activities of $500MM company brand, creating all advertising, packaging, promotions, and brand marketing initiatives. Developed comprehensive marketing plans and formed long-term paths to attain all objectives. Ensured continued product competitive advantage and regular market share increases. Evaluated marketing and business data to understand market position and develop effective strategic decisions. Oversaw all media operations, creating annual media strategies in collaboration with marketing team and external agency. Spearheaded projects to ensure strategy coordination between multiple company departments.

Directed consumer marketing initiatives for $800MM pharmaceutical brand. Developed strategies utilizing all marketing resources including branded television, print and digital advertising, multimedia, and consumer messaging. Created focused public relations initiatives. Oversaw and coordinated multiple advertising agencies. Effectively managed $100MM marketing budget. Oversaw Physician brand and product marketing strategies, driving effective brand promotion through differentiation, conference presence, and consolidated Physician brand message. Created and executed brand training for sales force. Partnered with Finance department to create targeted sales forecasting model driving increased competitive performance.

Leader of 6 Marketing Associates to efficiently distribute all marketing, sales, and promotional materials to all internal company clients. Organized all distribution operations and collaborated with multiple company divisions to integrate and streamline all operations. Sat on various leadership committees focused on improving operational processes for Marketing.

Developed and implemented physician marketing strategies for brand, coordinating with agencies and departments to oversee successful completion of all marketing programs. Supported both national and regional strategies. Created promotional product presentations and materials.

Delivered guidance and support for brand marketing initiatives. Executed inventory management, initiative support, and distribution of marketing materials.