Kevin Stanley Email and Phone Number

I was responsible for developing the paid media strategy for all Google Ads campaign types for a variety of clients. Responsibilities include: Built out account structure by performing keyword research, conducting competitor analyses, and writing ad copy. Determined budgets, monitored and optimized performance, created and delivered weekly and monthly reports. I also Identified service expansion opportunities, and collaborated with the Social Media team on cross channel strategies.

Managed the US branch of the company's Google Search campaigns (over 400). Worked directly with the head of marketing based in Florence, Italy. The company is based in Italy and wanted to break into the US market. I worked closely with my sales representatives to provide materials needed to win new accounts. I managed existing accounts and launched new ones every week, up to 30 per week. I provided client reporting on campaign performance. During my year with the company, internal revenue and client sales doubled.

Researched, created, optimized and managed paid search accounts on Google, Bing and other search partners. Advertisers included: Verizon Wireless, Home Depot, Lowe's, AT&T, SheIn, Gap and many more across various industries. I started with smaller accounts, then over the years became the most senior analyst and was responsible for 51% of profit and 70% of revenue for the company from paid search. Other responsibilities included: Setup and management of rebate offers, fielding customer service inquiries, determining payouts and coordinating with our accounting and sales teams. This was done through Wufoo, WordPress, Affiliate Networks and internal spreadsheets.One of my biggest challenges and accomplishments came during 2020 at the onset of the pandemic. Clients were slashing commission and budgets due to the uncertainty surrounding the virus. I was able to balance new objectives from clients while increasing sales for them and profits for the company. The biggest increases were Home Depot and Lowe's by about 200%, given the rise in household needs forced by staying home. The Gap brands (Old Navy, Banana Republic & Athleta) saw increases over 200% as well over the year.

Managed client accounts on Google Adwords as well as Paid Facebook Accounts. Managed over $91,000 on AdWords and over $20,000 on Facebook for over 15 clients per month. Helped client Pandit Law Firm give hundreds of thousands of dollars back to flood victims of the August 2016 unnamed storm that hit west Louisiana, while generating over one million dollars in revenue for the firm.

Managed Facebook, Twitter, YouTube, Google+, and LinkedIn profiles for all clients including Velocity Agency and its subsidiaries. Conducted multiple Facebook giveaways which helped to successfully increase brand awareness and tap into new markets. Increased the number of page likes for clients, in some cases the amount of page likes doubled. Created business profiles as well as personal profiles for clients and their owners. Worked with clients as well as in-house designers to create and promote original social content.

Coordinated with all departments to ensure timely project completion. Researched, wrote, and optimized articles for client sites – including multiple blogs for a nationwide class action lawsuit regarding Essure, a female contraceptive. Set up/broke down sets and managed studio schedule for filming.