Working directly with the head of product development, I lead the design process for all new products from initial renderings, through the sampling and final production process.I oversee marketing efforts, managing external agencies in the planning of earned and owned media programs.Manage the planning and production of social media content across multiple channels, while contributing to the design, photography, animation, and editing of all organic content.Engaged an external agency in the migration our DTC eComm store to a new platform, allowing administrative efforts to be distributed to teams more equitably, vastly reducing overhead.

While seeking my next full time position, I’m working solo or integrating seamlessly into brand and agency teams. I draw from every aspect of my creative agency experience to solve challenges and identify opportunities that move projects forward and drive successful outcomes. Here's some of what I do:Develop branding & identity, social content, and other media for all digital marketing channels.Concept, design, and present finished work to internal or external key stakeholdersLead, inspire, and mentor designers and writers in their work.

In my time at Amp I assisted in the growth of the agency from a small local startup focused on “youth marketing” to a national agency servicing multi-million dollar digital AOR accounts. From my years as a junior designer to a leading member of the senior creative team, I helped navigate changes in the agency’s focus by evolving creative expertise while mentoring and managing a team of talented creatives.Led creative teams on Amp’s largest AOR digital advertising client accounts. Concepted and developed large scale monthly scheduled and ad hoc social media and digital media partner campaigns inclusive of original video, audio, and photography.Led conceptual thinking to unearth big campaign ideas for client challenges. Refined and built out presentations of work to bring each idea to life. Successfully presented and sold in ideas to clients and key in-house decision makers.Successfully worked with stakeholders in strategy, media, and account services to improve processes and creative output, maintain client relationships and grow client business. Mentored creatives at all levels, keeping teams inspired and motivated to create their best work, leveraging their skillsets to result in the most favorable outcomes.Always hands-on, I never stopped creating work in Photoshop, Illustrator, After Effects, Premier, XD, Figma, Sketch, InDesign, etc. for web, digital video, social media, branding, apps, out-of-home, direct mail, experiential, print, and every end of the funnel.

Led small teams in monthly content creation for social and digital media campaigns, as well as larger campaign based initiatives.Participated in and led visual development for new business pitches resulting in agency wins and continued growth of the department and agency.Mentored and managed freelancers and junior to mid-level designers, using my experience to become known as a trusted problem solver and intermediary between Creative and other agency departments.

Developed conceptual approaches to design solutions across multiple clients, working solo or managing junior team members to bring projects and campaigns to life.Built an in-house photo studio for the production of photo and video content, enabling production at the pace required by social media calendars. Developed and maintained brand guidelines and templates for agency and client-side use.Created designs and assets for various print, experiential, branding, and digital projects and campaigns.Managed internal hardware and software technology assets and created systems for more efficient company wide tracking and usage.Continued to study new software and design skills and share finding with the creative group to expand our department’s capabilities and offerings.

I enthusiastically accepted the opportunity to return to my alma mater to teach a semester of typography to students early in their design education. It was an honor to show students that letterforms are art forms, how to geek out about two-story 'g's, how to get mad at every restaurant menu they will ever see, and the immense importance of caring deeply about the treatment of type in everything they design, from first draft to completion.Developed a semester plan of lectures and projects designed to introduce new designers to the principles of typography.Led critiques and class discussions. Guided design students through projects. Provided design and conceptual inspiration. Shared accumulated typography knowledge.Analyzed work and assigned grades. Evaluated students and shared findings with tenured professors.