Creative Director
Boston, Massachusetts, Us
In my time at Amp I assisted in the growth of the agency from a small local startup focused on “youth marketing” to a national agency servicing multi-million dollar digital AOR accounts. From my years as a junior designer to a leading member of the senior creative team, I helped navigate changes in the agency’s focus by evolving creative expertise while mentoring and managing a team of talented creatives.Led creative teams on Amp’s largest AOR digital advertising client accounts. Concepted and developed large scale monthly scheduled and ad hoc social media and digital media partner campaigns inclusive of original video, audio, and photography.Led conceptual thinking to unearth big campaign ideas for client challenges. Refined and built out presentations of work to bring each idea to life. Successfully presented and sold in ideas to clients and key in-house decision makers.Successfully worked with stakeholders in strategy, media, and account services to improve processes and creative output, maintain client relationships and grow client business. Mentored creatives at all levels, keeping teams inspired and motivated to create their best work, leveraging their skillsets to result in the most favorable outcomes.Always hands-on, I never stopped creating work in Photoshop, Illustrator, After Effects, Premier, XD, Figma, Sketch, InDesign, etc. for web, digital video, social media, branding, apps, out-of-home, direct mail, experiential, print, and every end of the funnel.