Performance Marketing Specialist
CurrentJob Responsibilities:- Managing Paid Ads: Oversee and optimize campaigns for both conversion and brand awareness across platforms such as Google, Meta, and TikTok Ads.- Vendor Collaboration: Work closely with third-party vendors, including Ad Networks, DSPs, OEMs, and Programmatic partners, to enhance campaign performance and reach.- Acquisition Strategy: Continuously search for new acquisition sources and channels to drive traffic and growth.Key Responsibilities:-Generate High-LTV Customers: Focus on acquiring customers with high lifetime value to maximize ROI.-Optimize Cost Efficiency: Reduce overall cost per acquisition (CPA) through strategic targeting, budgeting, and bidding.-Troubleshoot and Resolve Issues: Address and solve technical challenges related to paid ads and social media campaigns.-Data-Driven Analysis: Analyze, test, and identify the most effective campaigns, creatives, and messaging strategies.-Stay Current: Keep up with the latest industry trends and updates to maintain a competitive edge.