Kevin Lu Email and Phone Number

• Led the development and global launch of Color Shuttle, BenQ's first gaming monitor software• Developed growth strategy and product roadmap for MOBIUZ gaming monitors• Overhauled software developing SOPs and streamlined product development tools

Founded and managed educational gaming YouTube channel (@oxbbq), overseeing content strategy and production workflows, grew channel to over 10,000 subscribers and 2.5 million views in 6 months by producing 100+ fully-edited, dual-subtitled videos

• Directed a 6-person cross-functional product team to revitalize Nexon's classic shooters, including "Counter-Strike Online" and "Crazy Shooting Bubble Fighter," by managing live-ops, forming consumer insights, and building brand strategies• Redesigned live-ops strategy of "Counter-Strike Online" based on in-game data analyses and market trend reports, modified in-game reward system to enhance player engagement, refined monetization structure to improve overall conversion, increasing annual sales by $500K• Rebranded "Counter-Strike Online" to target GenZ gamers, in collaboration with engineers and external design agencies, oversaw the redesign of official website, campaign pages, and visuals across the game, boosting web-to-game conversion by 47% and monthly new players by 17%

• Collected firsthand player feedback; hosted several online and offline player meetups; gathered data and insights, and recommended solutions to developers, following implementation, player satisfaction rate improved from 54% to 69%• Created SOPs with server engineers and tracked abnormal online traffic, reducing critical cyber-attacks by 96%• Authored patch notes and supported QA for bi-weekly updates of "Counter-Strike Online," "Crazy Shooting Bubble Fighter," "KartRider," and "Maple Story"