Chief Executive Officer
Glasses Direct/Myoptique
I led the MyOptique Group - Europe's largest online optical business, with over $100m in retail sales. Having been brought in by venture capitalists Index Ventures and Highland Capital Partners following their Series A investment, I grew the business 20x from $5m of sales into the leading player across Europe with operations in the UK, Germany and Scandinavia. In September 2016 I successfully led the sale of Myoptique to Essilor International, the world's leading optical company, voted by Forbes as one the "World's 100 Most Innovative Companies", to enable their expansion into the European online marketIn the $30bn European optical market, the MyOptique Group is now selling a new pair of eyewear or optical product online every 15 seconds across www.glassesdirect.com, www.sunglassesshop.com, www.eyewearbrands.com, www.lenson.com and www.lensbest.de. Recruited a great executive team to build the business and have overseen expansion of our end-to-end retail team from manufacturing, warehouse, marketing and tech to over 250 staffSuccessfully led the acquisition of the UK’s leading online sunglasses retailer (Sunglasses Shop) and the leading Nordic and German online contact lens sellers (LensOn and 4Care), including all elements of negotiation, securing of debt and equity financing and integration of the businesses. Expanded the investor based to include Acton Capital Partners, Beringea, Korys and Cipio Partners.Overseen significant international expansion, selling into 10 European markets and the United States in local languages and local currencies. International (non-UK) now represents 70%+ of salesIntroduced market-leading innovation like GD’s Free Home Trial, vertically integrated manufacturing and the launching of five high-margin house brands from scratch