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To see my featured content, please visit https://kevin-downs.comTop skills:• Building and scaling Product Marketing and Go-To-Market functions to drive revenue and growth.• Establishing strong relationships with sales, product, marketing, and executive teams to achieve GTM goals.• Leveraging deep technical understanding to develop content assets aligned with messaging and personas using data-driven insights.Read more to understand how my product marketing work, speaking engagements, and partnerships have directly led to over $100 million in sales.With over two decades of experience in enterprise SaaS, cloud computing, DevOps, and observability, I bring a unique blend of technical expertise and strategic insight to product marketing. I have successfully driven sales growth and expanded market presence through innovative go-to-market strategies, effective positioning and messaging, and by building strong partnerships with industry giants like Microsoft Azure and Amazon Web Services (AWS).My leadership has been instrumental in launching impactful marketing campaigns, such as the New Relic Cloud Adoption Framework, which facilitated smooth cloud transitions and generated significant revenue.As a cross-functional, collaborative, and results-driven professional, I am passionate about mentoring teams through team leadership and fostering a culture of learning and innovation. My ability to leverage market trends, customer feedback, and thorough research has consistently improved product features and messaging, achieving impressive sales targets and growth.I thrive in dynamic environments and am eager to contribute to the success of organizations in roles such as Head of Product Marketing, Senior Director of Product Marketing, or Principal Product Marketing Manager.
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Head Of MarketingSevallaWinter Garden, Fl, Us -
Cloud Product Marketing LeaderSymbio Apr 2024 - PresentOwn the creation of Joint Positioning and Messaging, Solution Briefs, and First-CallDecks between customers and cloud vendors. -
Head Of Product MarketingHydrolix Inc. Jul 2023 - Dec 2023Portland, Oregon, Us• As the first marketing employee, I created the company’s positioning and messaging, competitive whitepapers, sales deck, product demo videos, security and privacy one-sheet, press release, and supported sales, channel marketing, and worldwide events.• Instrumental in hiring Senior Documentation Engineer, Head of Demand Generation, and VP of Marketing. -
Director, Product Marketing Manager - Solutions Strategy DirectorNew Relic, Inc. Apr 2017 - Apr 2023San Francisco, Ca, UsAn innovative and customer-focused leader who drove over $100M in sales, having established strategic partnerships, implemented effective marketing strategies, and fostered solid customer relationships.• Managed the team that conceived, developed, and launched the innovative New Relic Cloud Adoption Framework, which filled a market gap by facilitating smooth cloud transitions for customers and partners and generating significant revenue.• Played a pivotal role in the re-design and successful launching of an updated New Relic infrastructure monitoring user interface, which saw an impressive 80% customer adoption within 30 days, boosting sales.• Leveraged market trends, customer feedback, and thorough research to improve product features and develop highly effective messaging, positioning, and product roadmaps in conjunction with Product Management, field sales, and key executives.• Orchestrated and executed a targeted marketing strategy that significantly increased infrastructure monitoring usage amongst the identified customer base.• Cultivated strategic partnerships with Microsoft Azure and Amazon Web Services, driving over $20M in new and converted sales, contributing to achieving overall sales targets.• Developed and delivered engaging presentations on cloud migration and infrastructure operations globally, including the AWS re:Invent conference, setting the direction for New Relic’s go-to-market cloud strategy.• Amplified product visibility and customer engagement through speaking engagements at prominent industry events, including AWS re:Invent and AWS Summits worldwide, driving substantial sales.• Mentored new hires through their onboarding and initial product launches, fostering a culture of learning and collaboration within the organization. -
Saas Solution ArchitectHewlett Packard Enterprise 2014 - 2016Houston, Texas, UsResponsible for supporting Sales Reps, Solution Architects, and partners throughout the SaaS sales cycle, including requirements, ROI, value, standard/non-standard needs, security concerns, data integration/migration, and legal requirements.• Achieved 102% of FY2016 target for SaaS sales resulting in $4.9M bookings• Helped drive 50% YOY growth in Americas FY2015 SaaS deals resulting in $47M bookings• Solutions: ITSM Service Anywhere, Project & Portfolio Management, APM and Application Lifecycle Management ALM• Primary territory responsibilities: Central United States, SLED & Public Sector• Secondary: West/East United States, Latin America & Canada• Developed internal Visual Studios Visual Basic for Applications VBA application to facilitate moving existing RFx responses into Big Data Knowledge base, allowing quicker and consistent answers to worldwide sales teams during sales calls and future responses -
Solution Architect - Americas Itom ExpertHp 2007 - 2014Palo Alto, Ca, UsResponsible for expert level customer presentations, demonstrations, RFx responses, knowledge and training for Canada, United States and Latin America.• Carried quota ranging from $5M to $1.2B achieving average of 85%• Utilized Amazon Web Services AWS for integrated solution demonstrations and presentations -
Solution ArchitectHp 2006 - 2007Palo Alto, Ca, Us• Responsible for supporting Territory Sales Managers and Partner Business Managers• Respond to RFP, RFIs and scope product solution• Create and perform demonstrations and presentations of the HP Software suite of tools -
Partner Solution ArchitectHp 2005 - 2006Palo Alto, Ca, UsPartner Solution Architect - September 2005-October 2006• Responsible for supporting HP Partners with training, information and customer presentations• Support both Territory Sales Managers and Partner Business Managers• Primary territory responsibility: Southeast - Secondary: Mid West and South Central• Primary Partner responsibilities: Pepperweed Consulting and Forsythe – Secondary: Agilysys and Maryville -
Solution ArchitectPepperweed Consulting 1999 - 2005Sewickley, Pennsylvania, UsSolution Architect - February 2002-August 2005• Responsible for process and technical support to the sales staff• Create proposals, respond to RFP and RFIs• Scope engagements for both duration and number of consultants to be assigned• Create and perform demonstrations and presentations of OpenView suite of tools to potential clientsSenior Enterprise Management Consultant - July 1999-February 2002Noted on-site work:Wal*Mart – Bentonville, Arkansas On-site six months•Responsible for setup, configuration, maintenance, deployment of Veritas NerveCenter, OpenView Network Node Manager, CiscoWorks and Optivity to monitor the Wal*Mart internal worldwide wide area network for fault.• Develop and customize NerveCenter behavior models.• Document NerveCenter, CiscoWorks, Optivity installations and customized NerveCenter behavior models.• Responsible for Capacity planning of network resources and Incident managementWebvan – San Mateo, California On-site two months• Team Lead responsible for setup, configuration, maintenance, deployment of OpenView IT/Operations management server and agents to monitor for system faults.• Responsible for Incident and Configuration management of network and server resources• Document IT/O server and agent installation and custom monitoring templates.Marconi – Warrendale, Philadelphia On-site five months• Team Lead responsible for setup, configuration, maintenance, deployment of Veritas NerveCenter and integration into Micromuse Netcool to monitor the Marconi internal wide area network for fault.• Develop, document and customize NerveCenter behavior models.• Part of the team responsible for Capacity planning of network resourcesiBasis – Burlington, Massachusetts On-site five months• Team Lead responsible for setup, configuration and maintenance of OpenView IT/Operationsmanagement servers and agents to monitor for system faults• Design and architect next generation network and systems management services. -
Network Tools SpecialistLucent Technologies 1997 - 1999• Responsible for architecture, setup, configuration, maintenance, deployment and upgrade of network applications that monitor the Lucent Technologies internal worldwide wide area network for availability and performance• Applications include: Hewlett Packard OpenView Network Node Manager, IT/Operations, NetMetrix, Concord Network Health, Seagate NerveCenter, CiscoWorks, Optivity & Visionael -
Senior Systems EngineerTeam Information Services (Now Dba Truefit) 1996 - 1997Long term on-site work:Lucent Technologies – Maitland, Florida On-site sixteen months• Team Leader - responsible for the four-member support team• Senior Microsoft Windows NT 4.0 server and workstation support analyst• Senior Microsoft Windows 95 support analyst• Maintain and support fourteen Microsoft Windows NT 4.0 servers - Including DC, DHCP, SQL, SMS, File, Print, FTP and WWW servers• Responsible for supporting over two-hundred computers, both desktops and laptops• Responsible for Lucent Global Networking Service Center support• Responsible for training new support employees on current technologies and processes• Designed documentation and procedural web pages for all server and desktop support
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Systems EngineerValcom Technology 1995 - 1996UsLong term on-site work:Quaker Oats – Chicago, Illinois - On-site ten months• Responsible for providing support for the corporate networking team• Build, maintain and support all servers, both local and remote• Responsible for the documentation of local and remote servers -
Lan Administrator & Pc TechnicianUps 1993 - 1995Atlanta, Ga, Us• Responsible for upgrades, maintenance, support, and setup of a two-hundred fifty user Token Ring network running Novell Netware 3.11• Maintain, setup and support one hundred seventy-five desktop, and seventy-five laptop PCs• Responsible for the training of new technicians -
Professional Baseball UmpireMajor League Baseball Jan 1992 - Oct 1992New York, New York, UsTop graduate of the Brinkman/Froemming Professional Baseball Umpire School and recommend to Minor League Baseball Umpire Development.Worked spring training assignments for professional baseball prospects.
Kevin Downs Skills
Kevin Downs Education Details
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Devry UniversityComputer Information Systems -
Oak Park & River Forest High School
Frequently Asked Questions about Kevin Downs
What company does Kevin Downs work for?
Kevin Downs works for Sevalla
What is Kevin Downs's role at the current company?
Kevin Downs's current role is Head of Marketing.
What is Kevin Downs's email address?
Kevin Downs's email address is kd****@****lic.com
What is Kevin Downs's direct phone number?
Kevin Downs's direct phone number is +165077*****
What schools did Kevin Downs attend?
Kevin Downs attended Devry University, Oak Park & River Forest High School.
What skills is Kevin Downs known for?
Kevin Downs has skills like Leadership, Product Marketing, Presentation Skills, Analyst Relations, Solution Selling, Positioning, Amazon Web Services, Public Speaking, Blog Creation, Product Differentiation, Itil, Marketing Analytics.
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