In my current role, I enhance significant sales growth by overseeing hybrid outside and inside sales teams. I focus on driving prospecting, pipeline management, and performance improvement in a high-energy, quota-driven environment. My responsibilities include providing direct leadership in recruiting, training, coaching, and mentoring sales personnel. I develop and execute comprehensive go-to-market and strategic sales plans, expanding our customer base and meeting SaaS and Digital sales targets. By establishing individual and team sales objectives and prioritizing client satisfaction, I effectively manage churn expectations while maintaining product usage. Additionally, I serve as the primary point of contact for client communications, adeptly handling and resolving product issues and service complaints.Achievements from this role:• Exceeded individual sales objectives through effective prospecting via cold calling, networking, and social media engagement• Achieved 138% of SaaS Sales Objective and 154% of SaaS Sales Revenue Objective, earning the 2022 President's Club Travel Award for Top Performing Sales Team.• Drove community awareness and maintained high visibility by generating leads, closing sales, and representing company through networking and chamber memberships.

As a pivotal figure during the launch of a new SaaS platform, played a crucial role in the transition from a traditional yellow pages company to a MarTech organization. Responsibilities included spearheading the development and execution of regional go-to-market sales plans, enhancing product launch strategies and training programs. Successfully recruited, hired, and mentored sales representatives and leaders, while monitoring sales calls to foster individual accountability and drive performance.A small selection of highlights from this role:• Attained $48M in print, digital, and platform revenues by overseeing all sales and operations as Regional Director for Vivial’s Greensboro/High Point NC Region, encompassing 11 states, 50 sales representatives, and 8 sales managers.• Recognized as 2020 and 2021 President's Club Travel Award Winner for leading the top-performing sales team, driving exceptional performance in competitive market.

In this role, I led a team of business analysts and orchestrated daily collaboration between sales and production teams to deliver significant organizational results. I facilitated timely and accurate market delivery by coordinating schedules and enhancing data modeling and reporting with cross-functional teams. My efforts improved performance through the rigorous enforcement of sales policies and the utilization of analytics to uncover opportunities for policy refinement.The values delivered in this role were:• Succeeded in rebranding and launch of the Puerto Rico Axesa Brand, SuperPagesPR.com, as project lead during four-month tenure in Puerto Rico.• Enabled seamless transition of operations by delivering comprehensive support and analytics during closure of the Charlotte, NC office and establishment of a Sales Center of Excellence in High Point, NC.

Primary focus is driving sales results in the Southeast Region.Supervise, manage, coach and drive sales performance for a team of inside and outside 1st Level Sales ManagersResponsible for campaign/market guidance and activities•Weekly analysis of campaigns to identify gaps and opportunities.•Provide daily guidance to 1st Level Sales Mangers on how to overcome opportunities and the development of strategic and contingency plans.•Define canvass planning expectations and assessment.•Create canvass schedules and set campaign and sales manager benchmark key dates.•Forecast markets based off weekly assignment reviews with sales teams.Telco Relationships•Serve as point person/liaison for Telco questions and resolutions.•Provide on boarding training to Telco personnel on processes and procedures in all aspects to the directory cycle.

•Complete responsibility for managing the daily operation and driving results in Berry’s $63M Northeast Region•Successfully achieved Net Operating Income Objectives for the division 3 out of 3 years•Developed strategy to insure that divisions operations support corporate goals for financial objectives, advertiser base growth, customer satisfaction and employee development.•Developed annual division business plan for key initiatives, schedules and manpower allocations for all directories in the division.•Developed strategies and tactics to grow print revenues, internet revenues and new product revenues. •Developed strategies and tactics to insure that productivity is maintained throughout canvass to insure that work flow meets appropriate schedules. •Canvass management included continually evaluating trends toward meeting overall goals and making necessary mid course corrections to insure objectives were met. •Developed and managed programs designed to meet advertiser satisfaction goals and goals for reducing adjusted revenues. •Responsible for division sales representative developmental activities. •Managed region recruiting and insured that the region was adequately staffed. •Developed and implemented plans aimed to address issues raised in ‘Our People Survey” and/or feedback sessions.