Kevin Mclaughlin

Kevin Mclaughlin Email and Phone Number

Chief Marketing Officer, Consumer Solutions @ TELUS
Canada
Kevin Mclaughlin's Location
Seattle, Washington, United States, United States
Kevin Mclaughlin's Contact Details

Kevin Mclaughlin personal email

Kevin Mclaughlin phone numbers

About Kevin Mclaughlin

I am a fearless senior marketing executive and leader. I’ve tackled negative brand perception, market stagnation, and intense competition. I’ve reinvented businesses in technology, telecommunications and consumer goods, where the brand & business strategies I crafted drove unprecedented revenue and customer growth.Examples of my successes include:► One of the architects of the T-Mobile Un-carrier movement that resulted in a 5 fold market cap increase. ► Chief Marketing Officer who led the reinventions of Metro by T-Mobile (formerly Metro PCS) and Mike's Hard Lemonade with radical innovation agendas. ► Translating my experience and successes across multiple industries including fast moving consumer goods, luxury brands, wireless and technology.A passionate builder and leader of high-performing teams, I cultivate customer-centered culture and introduce revolutionary marketing strategies across global organizations with hundreds of employees. I deliver industry firsts that include record-setting multi-category growth and customer acquisition, and I achieve these results by leveraging brand strategy to reinvent and redefine businesses.

Kevin Mclaughlin's Current Company Details
TELUS

Telus

View
Chief Marketing Officer, Consumer Solutions
Canada
Website:
telus.com
Employees:
35841
Kevin Mclaughlin Work Experience Details
  • Telus
    Chief Marketing Officer, Consumer Solutions
    Telus
    Canada
  • T-Mobile
    Cmo Consumer Group
    T-Mobile Oct 2021 - Sep 2023
    Bellevue, Wa, Us
  • Nordstrom
    Vp Customer Marketing
    Nordstrom Dec 2019 - Oct 2021
    Seattle, Washington, Us
    Support portfolio wide Loyalty (Nordy Club), CRM, Consumer Research, Gift Card, Production & Martech functions
  • Uber
    Head Of Marketing/Vp, Us & Canada
    Uber 2018 - 2019
    San Francisco, California, Us
    Transforming a regionally-driven business to a global brand, I led a 350-person marking organization across Brand Strategy, Performance Marketing, Media, CRM, Social, Go-to-Market, Production and Creative. Improved brand perception and reduced marketing spend ahead of the company’s IPO by introducing segmentation strategies to refocus. Launched the company’s first loyalty programs, reduced acquisition spend 30% without impacting revenue, and cultivated a culture of purpose and personal growth that improved morale.
  • T-Mobile
    Svp, Cmo Metro By T-Mobile
    T-Mobile 2017 - 2018
    Bellevue, Wa, Us
    Transformed MetroPCS from a regional wireless carrier into Metro by T-Mobile, the leading national value brand. Created a partnership with Amazon and Google to help with the repositioning. Led marketing, commercial offers and product strategy supported with a 250 person team. Metro by T-Mobile takes on ‘What’s Stupid’ in the wireless category and offers disruptive value & simplicity for the ‘Outsmarters’. Delivered record subscriber & EBITDA growth 4 years running which doubled the business.
  • T-Mobile
    Svp Marketing, Acquisition & Brand Tmus
    T-Mobile 2015 - 2017
    Bellevue, Wa, Us
    One of the architects of the Uncarrier revolution that has changed the wireless industry for good, driving customer acquisition and brand strategy for T-Mobile and MetroPCS as the leader of a 270-person marketing team relentlessly focused on the consumer. Delivering differentiation and meaningful solutions, we achieved post-paid and pre-paid growth for nine consecutive quarters, an industry first.
  • T-Mobile
    Vp, Head Of Marketing Metropcs
    T-Mobile 2013 - 2015
    Bellevue, Wa, Us
    I partnered on the most successful merger in the history of wireless, T-Mobile and MetroPCS, leading the integration of the marketing and product organizations. I built a 200-person marketing team to support national expansion through Brand, Growth, and Customer Marketing, achieving 20 consecutive quarters of record growth and market share.
  • T-Mobile
    Vp Marketing, Brand & Customer Acquisition
    T-Mobile 2010 - 2013
    Bellevue, Wa, Us
    As one of the strategic thought leaders who developed and launched the Uncarrier movement, I led marketing strategy, acquisition, and the development of the iconic Uncarrier Signature Move roadmap that set the company on a path of unrivaled customer growth and drive a five-fold increase in market cap.
  • T-Mobile
    Senior Marketing Director
    T-Mobile 2008 - 2010
    Bellevue, Wa, Us
    Reinventing Pre-Paid wireless with product and brand innovation, I doubled service revenue in 18 months by delivering a product that became the company’s lead growth engine.
  • Mike'S Hard Lemonade
    Chief Marketer
    Mike'S Hard Lemonade 2006 - 2008
    Chicago, Illinois, Us
    Creating accessible cocktails for “beer” occasions.To revitalize the brand, I repositioned Mike’s Hard Lemonade as an all-occasion alcoholic beverage and led the product roadmap and innovation to spur its rise from #3 to #1 in its category with 20% revenue growth.
  • Diageo
    Global Innovation Director/Brand Marketing Director/Director Of Regional Sales & Marketing
    Diageo 1998 - 2005
    London, Gb
    I led marketing and product strategy for multiple global brands, including Smirnoff, Captain Morgan, Guinness and Crown Royal.
  • Labatt Breweries Of Canada
    Marketing Manager/Research & Pricing Manager/Territory Manager
    Labatt Breweries Of Canada 1992 - 1998
    Toronto, Ontario, Ca

Kevin Mclaughlin Skills

Leadership Product Marketing On Line Marketing Brand Transformation Social Media Strategic Partnerships Web Marketing Consumer Goods Marketing Post Acquisition Integration Market Planning Mobile Marketing Telecommunications Business Analysis Strategy Product Innovation Customer Insight Global Cross Functional Team Leadership Marketing P&l Management Pricing Strategy Cross Functional Team Leadership Segmentation Go To Market Strategy Consumer Insights Business Strategy Product Development Brand Management Wireless Consumer Products Mergers And Acquisitions Marketing Research Brand Innovation

Kevin Mclaughlin Education Details

  • Simon Fraser University
    Simon Fraser University
    Marketing And Accounting

Frequently Asked Questions about Kevin Mclaughlin

What company does Kevin Mclaughlin work for?

Kevin Mclaughlin works for Telus

What is Kevin Mclaughlin's role at the current company?

Kevin Mclaughlin's current role is Chief Marketing Officer, Consumer Solutions.

What is Kevin Mclaughlin's email address?

Kevin Mclaughlin's email address is km****@****ber.com

What is Kevin Mclaughlin's direct phone number?

Kevin Mclaughlin's direct phone number is (973)-696*****

What schools did Kevin Mclaughlin attend?

Kevin Mclaughlin attended Simon Fraser University.

What skills is Kevin Mclaughlin known for?

Kevin Mclaughlin has skills like Leadership, Product Marketing, On Line Marketing, Brand Transformation, Social Media, Strategic Partnerships, Web Marketing, Consumer Goods Marketing, Post Acquisition Integration, Market Planning, Mobile Marketing, Telecommunications.

Who are Kevin Mclaughlin's colleagues?

Kevin Mclaughlin's colleagues are Melissa Chutskoff, Jason Rombough, Alexandre Pineault, Ricky Leung, P.eng, Jean Clavette, Errol Gordey, Xingxin Cheng.

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