Founder
Developed and coordinated all branding, marketing and sales activities. Formulated strategic partnerships and negotiated all contracts within the local supply chain. Developed and managed the training of all field personnel including: tour-guides, tour-promoters, and messaging. Identified and established add-on “premium” pay services in addition to normal tour pricing to maximize revenue and ROI. Developed key pricing strategies keeping a keen focus on maintaining exceptional customer value. Conducted weekly meetings to ensure sale targets were being met and exceeded. Increased brand awareness (locally) through cold-calling hotels within Prague. Prospected, sold, and facilitated large corporate outings. Conducted interviews and oversaw the onboarding process of new hires. Accountable for content management and implemented strategic SEO programs through targeted customer focused keywords via White Hat content management. Established and maintained frugal advertising budgets by meticulously managing Google Ad Words reporting. Wrote and produced all Social Media posts, blog posts, and press releases. Managed public relations including tracking customer reviews and complaints, appropriating action plans where necessary to maintain brand loyalty.European Luxury Travel Guide Finalist – 2017; 100% 5-Star review rating – Trip Advisor; Secured Medtronic & First Financial (London) group outing;SEO – page 10 to page 1 within 1-year; Tripled organic interaction rate while lowering overall click cost; Achieved 100,000+ Google+ page views; quadrupled bookings from 2015 to 2016