Kevin Egan Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Responsible for developing and executing winning channel strategies for the Oreck and Hoover Commercial brands, specifically delivering sales and profit growth for these brands. I led the development of strategies that leveraged the unrealized potential of e-commerce sales for Oreck and the development of the ONEPWR cordless technology for our Hoover Commercial brand. Through my tenure, we shifted our channel strategy and sales resources to a more end user and direct consumer focus, removing complexity and cost from our go to market model which drove profitability improvements, doubling our EBiT contribution to the overall TTI Floorcare Business

Sydney, Australia

Promoted to business leader for the Lifestyle Entertainment business unit. Full P&L responsibility for ANZ business. Led small team to develop and execute sales & marketing strategy for Philips audio & entertainment across ANZ region. Drove competitive advantage through category management for direct customers, distribution partners and new customers in retail and B2B channels. Collaborated with global leadership to deliver profitable and sustainable investments in the territory. Translated Philips audio global product roadmap into local channel strategy by developing local customer relationships and compelling promotion and placement campaigns.Key achievements included managing the divestment of the Philips ANZ audio business following an acquisition of the Philips Lifestyle Entertainment business by Gibson brands. I project managed a cross functional team to deliver all disentanglement activities. Critical activities included securing office premises & IT infrastructure, setting up new Australian business entity and renewing all customer contracts. I delivered a seamless transition to new the entity. All orders and shipments completed on schedule with zero disruption to our sales turnover. Additionally I implemented new inventory planning disciplines with key accounts which reduced overstocks, improved serviceability levels, reduced clearance promotional activity and improved price stability resulting in margin improvements of $1.2m / 4% annually.

Sydney, Australia

Recruited to manage sales and marketing activity for the Philips headphones and accessories business across Australia and New Zealand. Managed distributor and direct account portfolio. Accountable for sales and margin, promotion creation and spend. Negotiated annual budget plans with local and global management teams.Key achievements included renegotiating trading terms with largest national account which delivered 5% increase in ranged SKU’s & 7% increase in sales turnover. Implemented quarterly review of distributors marketing activity which delivered an improved promotion calendar driving headphone market share increase of 3% in 2011. Through networking within a key account I developed an opportunity to supply a commoditized product category directly to a national retailer delivering repeatable annual sales of >$250k.

Kingston Upon Thames, Uk

Responsible for P&L and growth performance for the Nikon compact camera category. Pro-actively lead the European product team to develop and launch new products & innovations. In collaboration with leadership team agreed annual financial performance commitments for the category. Managed media budgets to deliver growth and sales targets. Co-ordinated and led go-to-market activities with marketing, brand and sales teams.Established and led a cross functional team to create and execute the ‘Consumer Product Strategy & Communications Plan’. This plan was used as the blueprint for all marketing activity undertaken in 2009~2010. Additionally I improved European leadership team understanding of UK business with quarterly business review meeting. Thanks to these improved relationships a broader range was made available for sale in the UK giving us access to different price points and feature sets which supported higher sales delivering a 2% market share increase in 2010.

London, Uk

UK product champion. Generated and communicated UK market insights to global product team. Developed 'best in class' UK product range in collaboration with global product team. Worked with agency, brand and marketing teams to develop advertising, POP, packaging and online collateral to support product launches. Created and executed UK promotional strategy in collaboration with UK sales and marketing team.Managed product innovation with global product team and UK sales team delivering more than 15 unique promotional products for UK market in 2008. These promotional products delivered >25% of total sales revenue and increased market share + 5% in 2008 across all UK retail accounts. Initiated an in-store display project with the N#1 UK retail account, collaborating with stakeholders at the retailer, POS agency, TomTom UK & TomTom global brand teams to deliver project. Result: >150 display units installed drove record sales in the account & delivered a total market share of >70%.

Amsterdam Area, Netherlands

Strategic lead for European accessories product category. Drove product innovation pipeline. Created strategic and tactical plans for accessories range in each European sales territory. Collaborated with marketing & brand teams on product positioning and go to market strategy.I spearheaded the development of accessories to support the booming PND category. Category expansion through device cases and mounting solutions. Resulting in accessories sales revenue growing 225% in 2007 vs prior year. I established formal quarterly product roadmap review process with European sales leaders to secure "share of voice" for accessories ranging opportunities. Insights gained during these reviews was used to improve product packaging which delivered attachment rate growth of 35% vs prior year.

London, United Kingdom

Managed pricing, distribution, production forecasting, marketing spend and sales budgeting for the cordless phones range across UK and Scandinavia.Developed an improved relationship with category leading retailer. Introduced a new pricing structure focused on accounts promotional calendar. Resulting in 20% market share growth in year 1 and deeper core ranging in year 2 delivering annual sales growth of 32% in 2006.