Kevin Goodwin

Kevin Goodwin Email and Phone Number

SVP of Strategy and Growth @ New Engen
Kirkland, WA, US
Kevin Goodwin's Location
Seattle, Washington, United States, United States
Kevin Goodwin's Contact Details

Kevin Goodwin personal email

n/a
About Kevin Goodwin

Marketing leader with deep expertise in both lifecycle/retention marketing and new customer acquisition. I help brands scale through marketing: I've helped scale multiple new brands to $100MM in annual revenue through paid media, and have helped enterprise retail brands revolutionize and scale their digital marketing and measurement strategies.

Kevin Goodwin's Current Company Details
New Engen

New Engen

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SVP of Strategy and Growth
Kirkland, WA, US
Kevin Goodwin Work Experience Details
  • New Engen
    Svp Of Strategy And Growth
    New Engen
    Kirkland, Wa, Us
  • New Engen, Inc.
    Vp Of Digital Marketing & Strategy
    New Engen, Inc. Oct 2022 - Present
    Seattle, Washington, Us
  • New Engen, Inc.
    Senior Director, Media Services
    New Engen, Inc. Jan 2022 - Oct 2022
    Seattle, Washington, Us
  • New Engen, Inc.
    Director, Enterprise Business Development
    New Engen, Inc. Mar 2020 - Dec 2021
    Seattle, Washington, Us
    Sales leader focused on building custom solutions and strategic growth plans for prospective clients.
  • New Engen, Inc.
    Director, Performance Marketing
    New Engen, Inc. Sep 2016 - Mar 2020
    Seattle, Washington, Us
    • Lead client team of 12 performance marketers, managing over $75MM in annual media spend across Facebook, Google, Snapchat, Pinterest, YouTube and other paid channels• Developed company-wide playbook for best-in-class paid social management, and chaired internal council of Facebook experts responsible for training, R&D, advanced testing and channel partnerships.• Partnered with product and engineering team to shape product vision for internal Facebook, performance marketing technology.
  • Zulily
    Customer Marketing Manager
    Zulily Mar 2016 - Aug 2016
    Salt Lake City, Ut, Us
    • Designed and launched comprehensive new customer onboarding experience, working cross-functionally with merchandising, product/engineering and marketing to create experiences intended to accelerate activation and improve LTV.• Launched lapsed customer reactivation program, focused primarily on reaching high-value lapsed customers through paid social. Brought program to profitability through agile creative testing within 60 days.
  • Zulily
    Associate Channel Manager, Retention
    Zulily Dec 2014 - Mar 2016
    Salt Lake City, Ut, Us
  • Zulily
    Marketing Specialist
    Zulily Jul 2013 - Dec 2014
    Salt Lake City, Ut, Us
  • Usc Marshall School Of Business, Major Gifts Team
    Development Assistant
    Usc Marshall School Of Business, Major Gifts Team Jan 2013 - May 2013
    Los Angeles, Ca, Us
    --Researched over 2000 donor prospects and developed system to highlight the top 10% of prospects based on potential capacity to give
  • Ubs Wealth Management
    Intern
    Ubs Wealth Management Jan 2012 - Apr 2012
    Zurich, Ch
    Researched, analyzed and provided daily investment recommendations to a Senior VP in UBS’s Wealth Management group covering a broad spectrum of asset classes and investments.• Created client-facing MS Excel templates to trace returns, risks, and costs based on security weights in global-equity & fixed income portfolios • Performed evaluation of 20 Closed-end Funds using Morningstar resources, identifying 10 new funds that provided a 10% increase in Sharpe Ratio and an increase in security diversification• Gained understanding of client tax reporting through quality-control efforts of more than 50 1099 Forms
  • Wells Fargo Advisors
    Intern
    Wells Fargo Advisors May 2011 - Aug 2011
    San Francisco, California, Us
    Teamed with four other interns to conduct market research and technical analysis, and provide recommendations for client portfolio management.• Learned and applied basics of point and figure technical analysis in managing $1000 portfolio invested in US equity, resulting in 2% return over first month• Developed buy/sell recommendations for portfolio manager’s consideration, to be implemented across client portfolios as appropriate• Developed 12 month cash flow plan for client, laying out specific dates and amounts for CD purchases and distributions to meet retirement objectives

Kevin Goodwin Skills

Investments Financial Analysis Valuation Portfolio Management Microsoft Excel Market Research Management Wealth Management Budget Forecasts Equities

Kevin Goodwin Education Details

  • University Of Southern California
    University Of Southern California
  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Finance

Frequently Asked Questions about Kevin Goodwin

What company does Kevin Goodwin work for?

Kevin Goodwin works for New Engen

What is Kevin Goodwin's role at the current company?

Kevin Goodwin's current role is SVP of Strategy and Growth.

What is Kevin Goodwin's email address?

Kevin Goodwin's email address is kg****@****usc.edu

What is Kevin Goodwin's direct phone number?

Kevin Goodwin's direct phone number is +120672*****

What schools did Kevin Goodwin attend?

Kevin Goodwin attended University Of Southern California, Usc Marshall School Of Business.

What skills is Kevin Goodwin known for?

Kevin Goodwin has skills like Investments, Financial Analysis, Valuation, Portfolio Management, Microsoft Excel, Market Research, Management, Wealth Management, Budget Forecasts, Equities.

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