Kevin Goodwin work email
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Kevin Goodwin personal email
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Marketing leader with deep expertise in both lifecycle/retention marketing and new customer acquisition. I help brands scale through marketing: I've helped scale multiple new brands to $100MM in annual revenue through paid media, and have helped enterprise retail brands revolutionize and scale their digital marketing and measurement strategies.
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Svp Of Strategy And GrowthNew EngenKirkland, Wa, Us -
Vp Of Digital Marketing & StrategyNew Engen, Inc. Oct 2022 - PresentSeattle, Washington, Us -
Senior Director, Media ServicesNew Engen, Inc. Jan 2022 - Oct 2022Seattle, Washington, Us
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Director, Enterprise Business DevelopmentNew Engen, Inc. Mar 2020 - Dec 2021Seattle, Washington, UsSales leader focused on building custom solutions and strategic growth plans for prospective clients.
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Director, Performance MarketingNew Engen, Inc. Sep 2016 - Mar 2020Seattle, Washington, Us• Lead client team of 12 performance marketers, managing over $75MM in annual media spend across Facebook, Google, Snapchat, Pinterest, YouTube and other paid channels• Developed company-wide playbook for best-in-class paid social management, and chaired internal council of Facebook experts responsible for training, R&D, advanced testing and channel partnerships.• Partnered with product and engineering team to shape product vision for internal Facebook, performance marketing technology.
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Customer Marketing ManagerZulily Mar 2016 - Aug 2016Salt Lake City, Ut, Us• Designed and launched comprehensive new customer onboarding experience, working cross-functionally with merchandising, product/engineering and marketing to create experiences intended to accelerate activation and improve LTV.• Launched lapsed customer reactivation program, focused primarily on reaching high-value lapsed customers through paid social. Brought program to profitability through agile creative testing within 60 days. -
Associate Channel Manager, RetentionZulily Dec 2014 - Mar 2016Salt Lake City, Ut, Us
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Marketing SpecialistZulily Jul 2013 - Dec 2014Salt Lake City, Ut, Us
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Development AssistantUsc Marshall School Of Business, Major Gifts Team Jan 2013 - May 2013Los Angeles, Ca, Us--Researched over 2000 donor prospects and developed system to highlight the top 10% of prospects based on potential capacity to give -
InternUbs Wealth Management Jan 2012 - Apr 2012Zurich, ChResearched, analyzed and provided daily investment recommendations to a Senior VP in UBS’s Wealth Management group covering a broad spectrum of asset classes and investments.• Created client-facing MS Excel templates to trace returns, risks, and costs based on security weights in global-equity & fixed income portfolios • Performed evaluation of 20 Closed-end Funds using Morningstar resources, identifying 10 new funds that provided a 10% increase in Sharpe Ratio and an increase in security diversification• Gained understanding of client tax reporting through quality-control efforts of more than 50 1099 Forms -
InternWells Fargo Advisors May 2011 - Aug 2011San Francisco, California, UsTeamed with four other interns to conduct market research and technical analysis, and provide recommendations for client portfolio management.• Learned and applied basics of point and figure technical analysis in managing $1000 portfolio invested in US equity, resulting in 2% return over first month• Developed buy/sell recommendations for portfolio manager’s consideration, to be implemented across client portfolios as appropriate• Developed 12 month cash flow plan for client, laying out specific dates and amounts for CD purchases and distributions to meet retirement objectives
Kevin Goodwin Skills
Kevin Goodwin Education Details
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University Of Southern California -
Usc Marshall School Of BusinessFinance
Frequently Asked Questions about Kevin Goodwin
What company does Kevin Goodwin work for?
Kevin Goodwin works for New Engen
What is Kevin Goodwin's role at the current company?
Kevin Goodwin's current role is SVP of Strategy and Growth.
What is Kevin Goodwin's email address?
Kevin Goodwin's email address is kg****@****usc.edu
What is Kevin Goodwin's direct phone number?
Kevin Goodwin's direct phone number is +120672*****
What schools did Kevin Goodwin attend?
Kevin Goodwin attended University Of Southern California, Usc Marshall School Of Business.
What skills is Kevin Goodwin known for?
Kevin Goodwin has skills like Investments, Financial Analysis, Valuation, Portfolio Management, Microsoft Excel, Market Research, Management, Wealth Management, Budget Forecasts, Equities.
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