Kevin Grass Email & Phone Number

Wenatchee, Wa, Us

Semios is one of the largest ag data companies in the world with over 100 million acres under management. We monitor, connect and streamline crop data to help growers run a more profitable business. I lead marketing & communications strategy, as well as sales support, for ApRecs, Semios' proprietary record keeping software, which eases the burden of complicated record keeping tasks on tree fruit growers and helps organize data--and allows growers to maintain sovereignty over that data--from the farm across the supply chain.

Lake Chelan, Wa/Remote

Lived at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Led charge to define the company’s growth plan, coordinated and executed growth programs, and utilized digital tools to optimize revenue funnels.

Remote

Set and execute strategies to improve the organic rankings and search trafficOn-site optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenanceKeyword research to identify and discover new targeting keywords and explore content strategyMonitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessaryManage & report SEO performance and optimization efforts on an ongoing and ad-hoc basisWork with a team to develop and execute site migration, content, and redirect strategies for large and complex websitesSkilled in competitive analysis and identifying strategies to facilitate our clients in reaching the top of their industryCollaborate with different teams, such as website management, writers, tactical analysts, president, vice presidentProvide SEO analysis and recommendations on the structure of websites and web pages

Wenatchee, Washington, United States

Develops creative advertising concepts and brand messaging for B2B andB2C clients on a freelance basis. Duties include brainstorming visual andcopy ideas for products/services, uncovering client’s core message, brandpersonality and target audience, and producing persuasive copy rangingfrom radio and TV ads to print, digital and social communications.

Irvine, California/Remote

For more than 30 years, Dad's Adventure has provided on-the-ground new parent coaching for new dads and new moms in hospitals around the United States. However, due to the Covid-19 pandemic, in-person coaching was no longer plausible. My role with DA has been to provide support in the form of writing, editing, content and general marketing strategy for transitioning their content and messaging from in-person to a virtual learning platform. This consisted of concepting a transition strategy, recommendation of digital tools, website suggestions and updates, writing/editing of an e-book, and social media direction.

Springfield, Missouri/Remote

Part of a senior team leading brand marketing campaigns specifically in the Residential and Commercial Home and Building Industry, Spearheaded messaging strategy and creative brand concepting on a variety of initiatives including digital, print, audio/video promos and scripts.

Founder and trade show manager of multiple large outdoor-related trade shows throughout the Mid-South. Responsible for leading charge on all aspects of marketing and budgeting, advertising, copywriting, social media strategy, sales, fundraising, promotion to media outlets, print and digital ad buys, scheduling and coordination of entertainment, volunteer staff and vendors.

Laramie, Wyoming, United States

Assisted concepting and build out of highly technical government RFPs for Wyoming's largest environmental engineering firm.

Little Rock, Ar/Dallas, Tx

Creative copywriter for large digital advertising agency focused on tourism. Accounts included Arkansas Department of Parks and Tourism, Elvis Presley Enterprises, Kentucky Department of Tourism, Huntington Beach California CVB, Mississippi Delta Tourism Association and Riverside, California CVB. Excelled in website messaging, email marketing, SEO writing, and writing focused feature articles to promote tourism to destinations. Also assisted heavily on proposal marketing and writing for new business development.