Team Lead in market research and analysis efforts of 13,000 properties to support business planning and decision-making for the Senior House division of House Analytics. • Provided key insights into the senior housing market for data visibility and understanding.• Developed onboarding processes including call scripts, product walk throughs and demonstrations.• Supervised team of 10 researchers with goal to scale the team to 19.• Worked with application developers to improve product for back-end users and improved client experience.• Engaged in the Q/A process helping to improve data collection efficiency.• Researched state and local licensing to improve property validation

Promoted initiatives taken by Asset Living through the use of latest social media platforms. Facilitated opportunities for external candidates/clients to engage in conversations about collaborating with Asset Living.• Enhanced brand reach and visibility in the market by creating innovative posts on LinkedIn.

Conducted student and multi-family housing market research to strengthen decision-making processes and provide excellent services to clients. Ensured quality and accuracy of data by maintaining the Quickbase database of student housing competitors as well as University enrollment, housing, and tuition fees. Supplied leasing statistics on a weekly basis to support strategic sales/leasing efforts.• Played instrumental role in the aggregation of 1M+ housing beds in over 250 student housing markets through analysis, interpretation, and reporting of market data from internal/external sources.• Formulated upwards of 300 market reports for clients. • Designed and developed database to track University enrollment, housing, and tuition rates.

Coordinated full spectrum of day-to-day project management operations for diverse research projects, including the performing of rental comparisons and monitoring enforcement of best practices. Defined business reporting needs by proactively interacting with the business, conducting internal/external customer surveys, and executing market research. Communicated key analytics to the global and regional CEO and executive teams. Liaised with vendors to design solutions for streamlined business processes. Uncovered and resolved any inefficiencies in reporting, research, and system operations to ensure optimal performance and productivity. Developed dashboard displaying key metrics for reporting.• Introduced a tiered rate structure to effectively manage annual rental revenue of $70M, while successfully exceeding the CPI each year.• Facilitated transition to a real-time reporting process from prevailing days-old reporting, thus enabling real-time decision-making and providing prompt resolutions to all reported issues. • Improved in-house training and documentation, thus minimizing employee turnover rates.• Oversaw global deployment of a new resident management system, StarRez Web, in addition to familiarizing staff with the system by drafting training policies and delivering continuous mentorship and guidance.• Promoted through multiple positions to Assistant Vice President of Business Intelligence, which involved greater scope and responsibilities, due to exemplary business and management acumen.

Integrated the corporate marketing plan to drive revenue through sales, by designing sales and marketing campaigns, and tracking key analytics to inform the business, while ensuring community and corporate brand compliance. Managed and grew revenue, in addition to adjusting rental rates based on supply and demand. Administered regional vendor contracts for marketing across all media channels. Evaluated market trends and proposed strategies to adhere to budget constraints while surpassing revenue expectations. Contributed to projects related to special sales promotions, including designing and printing campaigns, and managing online PPC and Google AdWords. Coached and led teams of web managers and graphic designers during business expansion. Delivered educational presentations on various topics at the General Manager and Leasing Director Conference.• Controlled large-scale combined community marketing budgets of $1.7M and minimized expenses with low return on investment (ROI). Employed various tools to track ROI on marketing expenditures.• Oversaw annual corporate marketing budget of $500K. • Generated additional $40K in annual ancillary income by promoting third-party services, while also enhancing student services at no extra cost.• Orchestrated effective advertising campaigns that brought in significant revenue for the company. Subsequently, company offered a $10K scholarship for university tuition to give back to the community. • Served as a crucial member of the Regional Executive Team, assuming a pivotal role in making important business decisions.• Facilitated the maximization of student satisfaction by implementing surveys to determine levels of satisfaction and build improvement solutions.

Mentored over 10 communities on creating, designing, and strengthening marketing initiatives. Networked with vendors to interpret media advertising needs. Provided training at the annual Marketing Director Conference.• Slashed marketing print expenses by 30% ($50K/year) by effectively coordinating print orders. • Secured cost savings of over $25K in promotional product related items and curtailed marketing expenses by analyzing usage/historical print volume and optimizing ordering timing.• On-boarded General Managers and Marketing Staff on implementing marketing campaigns for maximum effectiveness and efficiency.

In charge of coordination and design of local marketing campaigns, assisting with delivery and working with management to deliver timely occupancy and revenue. • Manage end to end delivery of marketing materials for 30 communities.• Design individual marketing campaigns to maximize sales efforts• Work with vendors to identify appropriate printing needs.• Report weekly occupancy to management.• Promoted to Regional Director of Marketing.