Kevin Gregory Email & Phone Number

• Team Lead in market research and analysis efforts of 13,000 properties to support business planning and decision-making for the Senior House division of House Analytics.
• Provided key insights into the senior housing market for data visibility and understanding.
• Developed onboarding processes including call scripts, product walk throughs and demonstrations.
• Supervised team of 10 researchers with goal to scale the team to 19.
• Worked with application developers to improve product for back-end users and improved client experience.
• Engaged in the Q/A process helping to improve data collection efficiency.

Houston, Texas, United States

• Promoted initiatives taken by Asset Living through the use of latest social media platforms. Facilitated opportunities for external candidates/clients to engage in conversations about collaborating with Asset Living.
• Enhanced brand reach and visibility in the market by creating innovative posts on LinkedIn.

Houston, Texas, United States

• Conducted student and multi-family housing market research to strengthen decision-making processes and provide excellent services to clients. Ensured quality and accuracy of data by maintaining the Quickbase database.
• Played instrumental role in the aggregation of 1M+ housing beds in over 250 student housing markets through analysis, interpretation, and reporting of market data from internal/external sources.
• Formulated upwards of 300 market reports for clients.
• Designed and developed database to track University enrollment, housing, and tuition rates.

Houston, Texas

• Coordinated full spectrum of day-to-day project management operations for diverse research projects, including the performing of rental comparisons and monitoring enforcement of best practices. Defined business.
• Introduced a tiered rate structure to effectively manage annual rental revenue of $70M, while successfully exceeding the CPI each year.
• Facilitated transition to a real-time reporting process from prevailing days-old reporting, thus enabling real-time decision-making and providing prompt resolutions to all reported issues.
• Improved in-house training and documentation, thus minimizing employee turnover rates.
• Oversaw global deployment of a new resident management system, StarRez Web, in addition to familiarizing staff with the system by drafting training policies and delivering continuous mentorship and guidance.
• Promoted through multiple positions to Assistant Vice President of Business Intelligence, which involved greater scope and responsibilities, due to exemplary business and management acumen.

Houston, Texas, United States

• Integrated the corporate marketing plan to drive revenue through sales, by designing sales and marketing campaigns, and tracking key analytics to inform the business, while ensuring community and corporate brand.
• Controlled large-scale combined community marketing budgets of $1.7M and minimized expenses with low return on investment (ROI). Employed various tools to track ROI on marketing expenditures.
• Oversaw annual corporate marketing budget of $500K.
• Generated additional $40K in annual ancillary income by promoting third-party services, while also enhancing student services at no extra cost.
• Orchestrated effective advertising campaigns that brought in significant revenue for the company. Subsequently, company offered a $10K scholarship for university tuition to give back to the community.
• Served as a crucial member of the Regional Executive Team, assuming a pivotal role in making important business decisions.

Houston, Texas, United States

• Mentored over 10 communities on creating, designing, and strengthening marketing initiatives. Networked with vendors to interpret media advertising needs. Provided training at the annual Marketing Director Conference.
• Slashed marketing print expenses by 30% ($50K/year) by effectively coordinating print orders.
• Secured cost savings of over $25K in promotional product related items and curtailed marketing expenses by analyzing usage/historical print volume and optimizing ordering timing.
• On-boarded General Managers and Marketing Staff on implementing marketing campaigns for maximum effectiveness and efficiency.

Houston, Texas, United States

• In charge of coordination and design of local marketing campaigns, assisting with delivery and working with management to deliver timely occupancy and revenue.
• Manage end to end delivery of marketing materials for 30 communities.
• Design individual marketing campaigns to maximize sales efforts
• Work with vendors to identify appropriate printing needs.
• Report weekly occupancy to management.
• Promoted to Regional Director of Marketing.