Responsible for IDT’s full portfolio of products, including custom oligonucleotide solutions across key application areas such as qPCR, CRISPR, Functional Genomics, Synthetic Biology and Next Generation Sequencing.

Manage the growth and development of Domestic and International sales team to exceed sales forecast through traditional sales channels and emerging markets.Plan and execute go to market strategy for an innovative line of products, including rep/distributor goal setting, incentive programs, partnerships and collaborations. Ideate and implements scalable processes and best practices.Balance market share growth, global sales expansion, and mission statement to retain brand integrity/authenticity.Create and follow through with all sales leads and new market opportunities for domestic sales team, international distributors and e-commerce. Cross-functional liaison between Sales, Marketing, Product Design, Operations and Customer Service

Quickly and efficiently understand the specific needs and obstacles experienced by clients to develop revenue impacting solutions.Provide strategic sales management and product planning insight with relation to retail, e-commerce and new customer acquisition. Responsible for management of paid marketing campaigns across wide spectrum of customer types/markets. This include all major social media platforms Facebook, Instagram, Twitter, and Web/Blog.Deliver metrics and analytics on successes/short-comings to develop brand’s future goals and strategies.

Pioneering of new sales verticals to achieve farther brand reach and successfully introduce product collection into a highly competitive market.Develop, implement and refine internal sales processes and operations across multiple departments.Create, launch and refine digital media marketing strategy including email, Facebook advertising, SEO, retargeting and key e-commerce accounts.Collaborate with marketing and PR departments to maximize sell through of product, while retaining brand integrity/authenticity.Serve as link between product development and sales team, directing trends and go to market potential for future product - working across multiple departments and keeping on course for achieving brand goals.Point person for all reports, analytics and projections across domestic sales (Ecommerce and Retail) and major marketing touch points.

Ranked in the top 3% of the national sales force for consecutive years and specialized in the launch of new to market product, while balancing with the continued growth of established brands. President's Club Winning Sales Territory (2 Consecutive Years).Diabetes Care Specialist for the Las Vegas West territory that covers a 60,000 square mile of area of Nevada, Northern Arizona, and Southern Utah. Background in laboratory based sciences has allowed for deep product knowledge and maximum customer impact for unparalleled sales results in territory, region and nation.

Managed a territory of over 150 primary care physicians and specialists. Balanced a 3-product portfolio, while tailoring sales for specific patient demographics and simultaneously. This was accomplished through organizing a concerted effort across a team of 8 sales representatives to leverage individual strengths and existing client relationships for future sales success.Responsible for the creation and maintenance of multiple weekly/monthly/quarterly sales/marketing trackers and business development strategies.Served as the Las Vegas Competitive Intelligence Champion (for competitor product pipelines) and Director's Council chair (Regional Manager's direct link to local business and regional feedback from the field).Organized routing schedule to meet needs of providers in an area encompassing 60,000 sq miles, while maintaining focus on business potential and allocation of efforts/time, and managing of annual field budget.Managed strict inventory of pharmaceutical samples with specific attention paid to varying lot numbers and expiration dates across a portfolio of temperature sensitive products. Organized sample orders and dictated their distribution depending on customer need and support.Proficiency in Microsoft Excel, Word, Outlook, PowerPoint, Cisco Communication/VPN Intranet Software, Adobe Photoshop and iPhoto.

Diabetes care representative for the Rocky Mountain region. Covered territories within the Tucson, AZ and Denver, CO districts. This required an adaptable and impacting sales approach to bolster sales and solidify relevant business relationships with customer base.

Investigated the kinetic properties and affinities of SMUG1, a DNA glycosylase repair enzyme, in restoring the functionality of deaminated base structures. This was accomplished through a methodic protocol using varying forms of SMUG1, created by using a step-wise mutation at different amino acid sites surrounding the enzymes active site.Experience in wide breadth of laboratory techniques: Polymerase chain reaction and cloning of PCR products, electroporation, gel electrophoresis (polyacrylamide and agarose gel beds - vertical and horizontal), gene knockout procedure, restriction enzyme digestion and ligation, column purification, standard titration and dilution technique, DNA sequencing, plasmid mapping, mass spectrometry, and plant tissue hybridization.Journal Publishing:“Insights from xanthine and uracil DNA glycosylase activities of bacterial and human SMUG1: switching SMUG1 to UDG, J Mol Biol, 385: 761-778.”