I manage external, internal and regional communications for the UAE’s original district energy company, Tabreed. Headquartered in Abu Dhabi, we provide essential and sustainable district cooling services to iconic developments such as the Burj Khalifa, Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, Ferrari World, Emirates Towers, Yas Island, Al Maryah Island, The Dubai Mall, Dubai Opera, Dubai Metro, Bahrain Financial Harbor and the Jabal Omar Development in the Holy City of Makkah. The… Show more I manage external, internal and regional communications for the UAE’s original district energy company, Tabreed. Headquartered in Abu Dhabi, we provide essential and sustainable district cooling services to iconic developments such as the Burj Khalifa, Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, Ferrari World, Emirates Towers, Yas Island, Al Maryah Island, The Dubai Mall, Dubai Opera, Dubai Metro, Bahrain Financial Harbor and the Jabal Omar Development in the Holy City of Makkah. The company owns and operates 91 plants in its portfolio across the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Egypt and India. Publicly listed on Dubai Financial Markets, Tabreed must abide by stringent rules when it comes to communications on all levels, at home and abroad. Show less

Acorn Strategy’s 'native' English writer and editor, I worked across multiple accounts including some of the UAE’s most influential and demanding organisations: the Department of Culture and Tourism – Abu Dhabi (MAKTABA, Sheikh Zayed Book Award and the Arabic Language Centre), National Central Cooling Company (Tabreed), TRANSCO, World Future Energy Summit, Murdoch University, Australian Pavilion at Expo 2020 Dubai, Rosewood Abu Dhabi, Reem Mall and many others. For these clients I met a… Show more Acorn Strategy’s 'native' English writer and editor, I worked across multiple accounts including some of the UAE’s most influential and demanding organisations: the Department of Culture and Tourism – Abu Dhabi (MAKTABA, Sheikh Zayed Book Award and the Arabic Language Centre), National Central Cooling Company (Tabreed), TRANSCO, World Future Energy Summit, Murdoch University, Australian Pavilion at Expo 2020 Dubai, Rosewood Abu Dhabi, Reem Mall and many others. For these clients I met a continuous demand for wide ranging editorial requirements, from press releases and op-eds to social media copy, speeches, internal communications and strategies. Show less

As Editor I oversaw all English language communication, both internal and external, for ADMAF – one of the Middle East's longest established and most respected cultural organisations, which also conceptualises and hosts the annual Abu Dhabi Festival. It is a foundation that works tirelessly to help young people, at home and abroad, to discover and nurture their talents, helping them to establish themselves as artists, musicians, filmmakers and performers.I produced and edited the… Show more As Editor I oversaw all English language communication, both internal and external, for ADMAF – one of the Middle East's longest established and most respected cultural organisations, which also conceptualises and hosts the annual Abu Dhabi Festival. It is a foundation that works tirelessly to help young people, at home and abroad, to discover and nurture their talents, helping them to establish themselves as artists, musicians, filmmakers and performers.I produced and edited the content for the Foundation's extensive portfolio of publications (books, brochures and programmes), wrote comprehensive reports, press releases, media alerts, op-eds, speeches and communications with dignitaries for the Founder, as well as advertising and marketing copy for print, online, social media and broadcast. In addition to these roles, I also conducted and moderated pre-performance talks and interviews with some of the world's leading artists. Show less

After an absence of nearly three years, I was approached by The National and asked to re-join, following its sale and subsequent restructuring. I accepted this role as it allowed me a great deal of flexibility when it came to subject matter – I covered lifestyle, wellness, luxury, food, technology, arts and motoring matters, writing approximately 10,000 words each week. I also acted as photo editor and readied everything for print and online publication, usually to extremely short and crucial… Show more After an absence of nearly three years, I was approached by The National and asked to re-join, following its sale and subsequent restructuring. I accepted this role as it allowed me a great deal of flexibility when it came to subject matter – I covered lifestyle, wellness, luxury, food, technology, arts and motoring matters, writing approximately 10,000 words each week. I also acted as photo editor and readied everything for print and online publication, usually to extremely short and crucial deadlines. Show less

I led the Account Management team at WSF Creative, a busy digital marketing agency in Dubai. Additionally, I was responsible for securing and developing new business, as well as running projects for a client base that included several luxury brands, a Saudi food manufacturer and entertainment/fitness companies. My extensive experience as a writer and editor also meant I was responsible for WSF's corporate copywriting and communications requirements.

WSF Creative is an extremely dynamic and talented team of digital marketing professionals based in the Middle East. I managed its content production on all levels - from websites created and run for discerning clients, to scripts for television shows, luxury magazine publishing and everything else in between. As direct contact for a number of blue chip corporate accounts (Richard Mille, Jaguar, Land Rover, Chopard, Emirates, Nissan, Huawei and others), I ensured the highest standards were… Show more WSF Creative is an extremely dynamic and talented team of digital marketing professionals based in the Middle East. I managed its content production on all levels - from websites created and run for discerning clients, to scripts for television shows, luxury magazine publishing and everything else in between. As direct contact for a number of blue chip corporate accounts (Richard Mille, Jaguar, Land Rover, Chopard, Emirates, Nissan, Huawei and others), I ensured the highest standards were employed at all times, particularly in regards to the running of social media accounts in both English and Arabic. Show less

Senior Features Writer and editor of the weekly Motoring section for the UAE's finest newspaper. Planning, budgeting, commissioning, editing, writing, travelling and driving the world's greatest cars.

RoadBook was a luxury car and gentleman's lifestyle publication launched in 2013 for Southeast Asia markets. A beautiful – and at the time, unique – print magazine, I planned, edited and wrote much of the content for, the first three issues. Even today it is used as a template by publishers around the world to show what a luxury publication can and should look and feel like, inspiring new titles to be better suited to the most discerning readership.

Freelance writer and editor contributing to dozens of national and international car magazines, newspapers, luxury lifestyle magazines, web sites and manufacturer titles.Between 2007 and 2011 I was the Motors editor at FHM, which was at the time the biggest selling mens magazine on the planet, and my work appeared in The Times, Sunday Times, Telegraph and other household name titles.