Kevin Hancock Email & Phone Number

St. Simons Island, Ga

Leveraging my 40+ years in retail and media, I am now providing consulting, media and negotiation services to retailer and media organizations of all sizes. Please contact me at hancockkjh@gmail.com.

National Retail AccountsManage 6 sales people and portfolio of over 250 retail accounts, comprising the largest category list at The Post. Achieved at least 98% of sales goals for the category for the last three years, exceeded budget by over 2% last two years. Leading staff in strategic selling of multiple print and on-line products.Recommended establishment of, and leading three strategic committees at The Post:Business to Business Marketing Team - charged with developing a brand management approach to communicating with advertisers of The PostPreprint Committee - cross-functional group examining the short and long-term plans and strategy to deliver a more effective in-paper and in-mail program at The Post. These plans include development of more effective value proposition, creation of supporting research and materials, and a conversion to a dollar-based pricing model.Sub-Zip Development Committee - led cross-functional group creating a forward-looking system to allow advertisers to utilize microzoning for in-paper and in-mail distribution of The Post products.

Washington D.C. Metro Area

-Managed department with $52M budget and staff of 77 including four direct reports. -Grew overall market share to 48%.- Developed and launched several high profile, successful marketing programs including Branding & Décor Project, Bonus Card Loyalty Program and award-winning ad campaigns.-Spearheaded marketing effort of Giant's expansion into the Philadelphia market. - Converted print advertising from ROP newspaper pages to preprinted inserts. Results: Increased sales; lowered printing costs, produced higher quality advertisements.- Managed cross-functional team in development and roll-out of Bonus Card Loyalty Program Results: 5% year-to-year increase in sales. Sign-up of 3 million customers in 3 months, and exceeded performance of national norm and reached mature performance in numbers of identified transactions and dollars spent using the card. - Led and developed synergistic plan with Ahold operating companies on the East Coast to contract with a single provider to print all weekly advertising inserts.Results: Multi-level negotiations, internal and external, led to outcome of 15-20MM inserts printed weekly and $35MM savings achieved over three-year period. This was the only project that all operating company Marketing VPs worked on which was adopted and produced significant positive outcomes. Overhauled Marketing department, separating pure marketing functions from support & business functions.Results: Reduced staff and costs, creating a more efficient organization that was key to meeting the strategic objectives of the corporation.Created consumer research department.Results: Developed consumer-centric approach to marketing, utilizing focus groups, consumer boards, monthly consumer tracking, and loyalty card reporting. Effectively managed a research budget that increased from $50K to $2MM in three years, and became the basis for developing a successful strategy.

B.A, Journalism

B.A, Journalism/Advertising

Leadership Institute (one year program), Boston University. 2002 Ahold Leadership Program. The Ahold Retail Academy (a two week world.