o Creating and implementing an annual marketing and communications strategic plan.o Creating and coordinating campaign schedules, including direct mailing, paid digital and social ads.o Seeking and establishing community partnerships to promote the Campaigns o Implementing social media strategy – planning and executing social media campaigns based on a content calendar.o Updating social media strategy on an ongoing basis, using analytics and audience preferences to guide strategy.oDeveloping and delivering SEO , PPC campaigns (Google & Bing Ads), and other digital campaigns involving email marketing and robust social media activities.