Established the UX discipline at Passport and built a team taking it from zero to five members, established user research and product discovery processes, and developed user feedback survey loops to continuously improve our products.• Established and led a successful UX team, growing it from zero to five members, including multiple product designers and a content strategist• Mentored and developed team members, fostering a culture of continuous learning and innovation• Directed team capacity and ensured alignment with the product roadmap and agile development cycles• Developed and implemented UX strategies that significantly improved user experience and satisfaction across all products• Established a User Research practice along with metrics and KPIs to measure the impact of UX initiatives on overall business goals and user satisfaction• Oversaw the design and execution of user research, usability testing, and user feedback sessions to inform product improvements and product discovery• Advocated for user-centered design principles and best practices throughout the organization, influencing product development and strategy

Led UX Team defining UX agile processes and best UX practices at Sealed Air. Lead UX Designer for the Sealed Airʼs Intelligent Packaging Product. Lead UX Designer for Wells Fargo Online Banking COVID-19 response and Financial Health Checkup.Key Initiatives:• Created a UX Capacity plan for 2020 and defined UX team’s goals and UX individual contributor goals for 2020• Built a research plan and led the research effort to understand the top shipping pain points of our eCommerce customers• Coordinated and conducted interviews of customers, strategic partners and internal experts • Created personas and a user journey map based on information gathered during interviews• Co-facilitated an off-site Design Thinking Workshop to align the extended team, rally around the problem and kick-start our 3-month MVP

Led the UX practice supporting software development teams. Engaged with clients to define requirements and design solutions that meet their users’ needs. Developed software prototypes to encourage feedback and buy-in from clients before coding.• Led the UX prototyping of a commercial real estate debt management application and a trade-surveillance and commissions platform for a corporate investment banking customer• Built an end-to-end marketing strategy utilizing HubSpot CRM, MailChimp and Buffer• Refined the UX operating model to better support agile development • Organized a marketing effort to re-launch our company website with new content and a new design• Designed an import tool for lease data along with an interface allowing users to map the imported data to a database

Provide leadership and initiative management for BankofAmerica.com consumer and small business sales. Continuously engage and collaborate with lines of business to refine project scope and gain approval from stakeholders including legal, risk, and compliance. Present designs to executive leadership, cultivating feedback and buy-in.Key initiatives:• Manage a six-person UX team tasked with designing a digital mortgage purchase and refinance application within eight months• Led the first responsive redesign of the consumer banking site, which ultimately increased digital sales from 15% to 22% of overall sales• Designed an innovative auto buying experience allowing customers to shop for a car through an integrated third party vendor and apply for financing online• Led the data-driven redesign of the consumer credit card site responsible for a 15% increase in sales• Redesigned the deposits account opening application with a mobile-first approach, resulting in a 25% increase in sales• Represented UX within an agile development team, improving the relationship and communication between the two teams• Transitioned UX delivery to tech from a waterfall approach to a more efficient agile method, reducing sprint carryover of UX impacted stories• Assembled a design pattern library used to rapidly convert our auto loan, home equity and credit card applications to a responsive, mobile-first design• Developed high-fidelity prototypes for consumer testing, using the results to inform a customer centered design

Utilized persuasive architecture, competitive analysis, and site analytics to create compelling content for the Wells Fargo digital sites. Collaborated iteratively with designers, developers, information architects, interaction designers, accessibility experts, and usability engineers to create and deliver a user experience of the highest possible quality. Worked with subject matter experts and product owners to meet business requirements.Key initiatives:• Helped design a student loan application with a mobile first approach • Enhanced loan applications for ease of completion and compatibility with all devices

Key initiatives:• Enhanced the user interface of ally.com search, allowing users to find and view content more quickly and easily• Led UX in the redesign of the financial education site, corporate giving page, and the media, help, and security centers• Conducted a content inventory and partnered with multiple lines of business to reorganize and refresh the website help center• Trained teammates to use Axure to create and document content on projects• Helped create an online style guide documenting guidelines and best practices for content, information architecture, and design• Led a content team initiative to improve instructional copy and overall readability of existing FAQs• Improved the privacy preferences page for ease of comprehension while ensuring compliance with all applicable U.S. privacy laws• Created a new security enrollment flow to meet relevant federal regulations for online banking

• Edited reports in their final stages for clarity and to correct errors in grammar.• Designed the office’s newsletter for an audience of small business owners.