Kevin Krieskov Email & Phone Number

Copenhagen, DK

København, Hovedstaden, Danmark

Ansvarlig for TDC NETs marketing automation platform (Agillic) og de data- og kommunikationsflows på tværs af e-mail, SMS, hjemmesiden, og paid media, der:- får slutbrugerne til at tilmelde sig fiberudrulning- holder dem opdateret under udrulning- og opfordrer dem til at aktivere deres tilslutning ved at købe et internetabonnement hos en udbydere

København, Hovedstaden, Danmark

- Responsible for end-to-end execution of twice-weekly e-Com newsletters to 28 markets across Europe and Asia in 23 languages- Grew subscriber base through on-site, in-store, and in-app permission collection activities in formats varying from pop ups to posters to Facebook ads- Developed automated flows to welcome, reward, convert, and reengage customers.

Greater New York City Area

- Responsible for projects, processes, controls, issues management, and branding for Retail Bank and Branded Cards existing customer email marketing communications- Shifted marketing email campaign edits and audits from external to internal resources by developing new trainings, execution documents, and processes, saving over $200,000 annually and.

Greater New York City Area

- Managed a team of four responsible for executing all Branded Cards email marketing campaigns- Supported my team’s professional development through weekly team meetings and regular one-on-one meetings- Designed and implemented email execution procedures, timelines, and documents as my team’s primary liaison with the Control organization

Greater New York City Area

- Produced monthly reporting on campaign performance metrics for email marketing to existing Branded Cards customers and worked with strategy owners to implement testing and creative changes to improve open, click, and unsubscribe rates for an email channel with over 100 million in annual volume- Executed twice-monthly sales growth and benefit.

Ithaca, New York Area

- Design, organize, and run experiments for Cornell's experimental economics laboratory- Recruit participants and maintain online study registration system using human subject pool management software

Richmond, Virginia Area

- Analyzed the accuracy and structure of the market intelligence utilized by the Direct Mail Balance Transfer Marketing Team and recommended improvements, at least three of which were implemented- Assessed the outcomes of creative testing using regression analysis to determine response rate drivers

Master Of Business Administration - Mba

Activities and Societies: Concentration in Digitalisation, Integrated Strategy Project with Novozymes, Advisory Board project with.

Bachelor'S Degree, Applied Economics And Management, Magna Cum Laude

Activities and Societies: Cornell Alternative Breaks, Laboratory for Experimental Economics and Decision Research

Economics

Activities and Societies: Cafe Zusammen volunteer