Kevin Park Email and Phone Number
Kevin Park work email
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Kevin Park personal email
I’m a senior digital marketing professional with a recent background in the tier-1 consumer electronics category and agency experiences in consumer retail, wireless and internet communications, retail finance, travel, and print media. I have a deep technical knowledge of all major digital marketing tactics such as SEO/SEM, online marketplaces, programmatic display, email, and web/app experience optimization. Combined, they translate to a versatile leadership style that’s ideal to lead a multi-faceted team with different technical backgrounds. I’m also comfortable being in a start-up team that needs to move fast within a large organization and I’ve successfully worked on various transformational projects most recently at HP and a few years ago working directly with the founders of Faire, a company valued at US 12.4 billion dollars as of November 2021.As Head of Digital Marketing in Canada, I led the only team at HP that managed projects on both the customer acquisition side and the online shopping experience on the retail side. I learned from this experience the value of marketing and product operating under the same umbrella to allow marketing insights to influence customer experience design. I worked closely with our key retail partners, online marketplaces, and multidisciplinary HP teams to drive national marketing strategies, shared learnings and best practices with other HP markets, and developed long-term plans to gain market share in the digital ecosystem. My key projects include the migration of account ownership from agencies to in-house, partnership management between HP and retail coop partners, and driving new strategies and custom tech solutions based on big data collected from our web properties and various HP devices.Before joining HP, I worked as Independent Digital Marketing Consultant. I primarily served clients who needed a complete roadmap and integrated marketing services to ramp up their digital marketing from zero. Some notable clients that I’ve done work for are Octapharma (pharmaceutical), Skyscanner (travel search engine), and Faire (B2B marketplace) and I continue to work in a consulting capacity for some clients that I’ve known for 5+ years.
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Global Marketing And Business Development DirectorPablo AirToronto, On, Ca
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Global Marketing & Business Development DirectorPablo Air Co.,Ltd. Jul 2024 - PresentIncheon, Kr
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Marketing ConsultantToptal Mar 2024 - PresentWork From Anywhere, Remote, Oo• Independent digital and brand marketing consultant for Dermalogica Canada, a Unilever company; responsible for optimizing the Amazon product catalogue, creating and managing PPC campaigns, and building internal knowledgebase to accelerate B2C e-commerce growth• Lead cross-functional initiatives involving fulfilment, customer service, creative, and compliance to expand strategic SKUs, act as the primary point of interaction with Canadian customers, and follow rigorous brand guidelines in re-designing the Dermalogica brand store and preparing engaging marketing communications -
Digital Marketing ConsultantSelf-Employed Aug 2015 - Jul 2024Ca• Co-owner and Marketing Director of www.tollaa.com, a Shopify-powered e-commerce website with $400k annual revenue selling hydroponics (vertical farming) products; optimize key selling channels in D2C, online marketplaces, and FBA using real-time product demand, seasonality modeling, competitor pricing, and a self-developed P&L formula that focuses on profit• Created the first digital marketing frameworks and account structures for Faire, a B2B marketplace valued at US $13B as of June 2022; worked directly with the founders for campaign setup, conversion tracking, online customer segmentations, and website optimization• Notable client list includes Octapharma (pharmaceutical), Skyscanner (travel booking), Regus (co-working & serviced office provider), Catelli (CPG), and Spier & Mackay (menswear) -
Director Of Digital Marketing & E-CommerceVolatus Aerospace May 2023 - May 2024Oro-Medonte, On, Ca• Re-branded the Canadian drone equipment business from OmniView Tech to Volatus Drones Canada, unifying the digital experience for all North American customers and significantly improving the efficiency of managing key sales channels, marketing campaigns, and software onboarding• Consolidated marketing activities and subscriptions to focus on revenue-driving tactics, achieving 55% YoY cost reduction in fiscal year 2023 while still generating 60% incremental online revenue from paid search campaigns on Google and Bing• Lead the development of new ad account structures, CRM databases, e-commerce store design, and other key marketing systems, streamlining online user experience, generating increasing returns from always-on campaigns, and introducing more efficient ways for the sales team to interact with customers, such as online chat and automated phone systems -
Head Of Digital Marketing, Hp CanadaHp Jan 2020 - Aug 2022Palo Alto, Ca, Us• Design the framework for online customer profiles, content strategy, targeted promotions and marketplace brand protection, ensuring that all digital strategies work in unity to strengthen the HP brand and clear guidelines are followed by agencies, retail partners and the HP digital team• Lead the only HP team that manages search campaigns for all product categories (printers, ink & toner, and PC) on Google and Amazon. Previously managed digital marketing and strategic retail partnership programs in HP’s print division, a priority category responsible for 63% of HP global operating profit in FY 2019• Prioritize targeting, product assortment, and budgets based on HP’s global SEM objectives and Canadian market conditions to create measurable action items for agencies managing HP Canada’s SEM accounts -
Digital Business Development Manager (Country Online Lead)Hp Oct 2018 - Feb 2020Palo Alto, Ca, Us• Drive digital transformations by sharing internally-developed online customer experience strategies with Canadian retailers; offer custom solutions and implementation consulting as a subject matter expert to tier-1 partners• Engage with senior executives and digital decision makers with partner-focused plans to improve digital CX and ecommerce sales in the consumer tech category• Extract actionable insights from enterprise-grade intelligence tools to co-design digital solutions involving cross-company teams, improving traffic to retailer websites and increasing e-commerce revenue from HP products• Work within a matrixed organization including account, category, marketing and finance to efficiently allocate market development fund based on revenue potential by partner; create case studies and post-campaign reports to influence HP’s senior leaders for incremental budgets on revenue-driving projects
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Global Digital Marketing ManagerInsight Vacations Sep 2015 - Jan 2016St Peter Port, Guernsey, Gb• Led the SEO project for a new site of a high-end guided tour brand, Luxury Gold (www.insightluxurygold.com); worked closely with the web and graphic design team in creating site content and display ads consistent with the brand messaging• Acted as the point-of-contact for programmatic and attribution tracking vendors, ensuring that time-sensitive projects are completed on time, and new digital marketing techniques are tested and implemented -
Search Strategist For Rogers BrandsOmd Canada Oct 2014 - Sep 2015Toronto, Ontario, Ca• Managed paid search campaigns to drive customer acquisition during key seasonal and brand initiatives such as Rogers Ignite (Internet), back to school, Fido Pulse (mobile) and Rogers Platinum MasterCard (financial)• Launched an improved back-to-school campaign based on past 2-year performance and 2015 trends; the campaign achieved YoY 20% decrease in cost-per-click and 74% increase in click-through-rate• Responsible for managing a multi-million annual budget across various lines of business under RogersClient Vertical: telecommunications, financial services and ecommerce -
Digital Marketing AssistantCornerstone Group Of Companies (Acquired By Deloitte Canada) Sep 2013 - Oct 2014Worldwide, Oo• Prepared first drafts of integrated digital marketing strategies involving paid search and social media for manager review• Installed advanced tags in Google Tag Manager and created custom conversion actions in Google Analytics for Canon, Sobeys, and other clients to track event-based goals and to create custom customer segments; used the goals and segments in remarketing and to analyze channel performances• Handled day-to-day management of the accounts by reviewing performances and making budget adjustmentsClient Vertical: consumer retail, electronics, print & online media and construction -
Social Media Marketing InternPostbeyond Jul 2013 - Sep 2013Toronto, Ontario, Ca• Managed PostBeyond's social media accounts to engage with social media professionals, increasing inbound traffic to the PostBeyond site• Executed content curation strategy by going through high-quality content, writing preview snippets and scheduling the posts for optimized engagement• Set up and monitored Google Ads campaigns in search and display networks to increase awareness within a niche B2B market -
International Development Research InternPermanent Mission Of Costa Rica To The United Nations Jul 2012 - Aug 2012• Awarded the internship after presenting a research thesis "Coal Energy in China" to the United Nations Industrial Development Organization• Researched and analyzed economic issues in 90 middle-income countries and presented policyrecommendations as part of the Millennium Development Goals• Attended conferences organized by UNCITRAL, UNIDO and UNOOSA and reported summaries to the Ambassador and other diplomats
Kevin Park Education Details
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Northwestern UniversitySports Marketing -
University Of Illinois Urbana-ChampaignDigital Marketing
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Schulich School Of Business - York UniversityMarketing
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Wu (Vienna University Of Economics And Business)Exchange Program
Frequently Asked Questions about Kevin Park
What company does Kevin Park work for?
Kevin Park works for Pablo Air
What is Kevin Park's role at the current company?
Kevin Park's current role is Global Marketing and Business Development Director.
What is Kevin Park's email address?
Kevin Park's email address is ke****@****ace.com
What schools did Kevin Park attend?
Kevin Park attended Northwestern University, University Of Illinois Urbana-Champaign, Schulich School Of Business - York University, Wu (Vienna University Of Economics And Business).
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