• Manage a team in charge of enhancing the current business' growing needs. • Provide consumer and business insight led strategic direction and advice at both the management and working level• Tracking and reporting retail and export business and financial performance and providing management with solutions to either bridge gaps or maximize gains based on performance trends.• Support cross-functional leadership with insights generation and strategy development to grow our different… Show more • Manage a team in charge of enhancing the current business' growing needs. • Provide consumer and business insight led strategic direction and advice at both the management and working level• Tracking and reporting retail and export business and financial performance and providing management with solutions to either bridge gaps or maximize gains based on performance trends.• Support cross-functional leadership with insights generation and strategy development to grow our different business units in all areas of the 5Ps • Lead mid-to-long-term business planning process and orchestrated the presentations and showcases to the management team Show less

Established in 2005, Leong Guan is a renowned food manufacturer that produces an array of fresh noodles and beancurd products under their flagship “lg” brand. A Tasty Singapore Ambassador, the brand is distributed to international markets, local food service industry and retail channels such as supermarkets and e-commerce platforms.I look after new business segments in the company from marketing, retail & export sales, IT and new product development. During my time in the role, I… Show more Established in 2005, Leong Guan is a renowned food manufacturer that produces an array of fresh noodles and beancurd products under their flagship “lg” brand. A Tasty Singapore Ambassador, the brand is distributed to international markets, local food service industry and retail channels such as supermarkets and e-commerce platforms.I look after new business segments in the company from marketing, retail & export sales, IT and new product development. During my time in the role, I achieve a sizable increase in export and retail sales by expanding the market and optimising POS. In the IT department, new technologies were put in place to reduce costs by increasing efficiency. Brand salience was improved through islandwide marketing campaigns that helped increase brand visibility or recognition. Show less