Defined architecture roadmap and best practices for enterprise architecture organization, focusing on collaboration and continuous improvement● Designed and implemented Jira and PowerBI custom solution for enterprise debt tracking, improving data entry efficiency by 90%. Executed change management, resulting in a 75% increase in adoption across the ITG organization● Product Owner for enterprise-level SaaS platform with 1800+ applications, driving product vision, roadmap development, and user-centric enhancements. Led product transformation initiatives to define cloud migration business case and technical strategy● Developed a comprehensive curriculum for the Architect Learning Academy, resulting in over 125 architects graduating and improving cross-team collaboration

Portfolio architect owner for marketing sales and sales. Partner with marketing owners to define multi-channel product ownership and global portfolio of enterprise initiatives enabling multi-channel strategy development.● Defined and delivered customer segmentation product, integrating sales and analytics data with the CRM platform, leading to a 40% increase in engagement across four key segments ● Designed and implemented "write once, use many" content model for digital marketing channels, reducing time-to-market by 25% and increasing content reuse across web and social channels ● Owned product roadmap for marketing and sales products, including Adobe AEM, Workfront, and Salesforce connectors

Owned the product roadmap for sales and marketing technologies, driving stakeholder alignment and delivering solutions that met internal customer needs.● Developed business case for content marketing, content management, and data platforms, resulting in digital transformation and a 20% increase in engagement and website traffic ● Led product delivery for internal and external consumers, overseeing digital experiences for Europe and Asia, with a 60% increase in social media traffic ● Accountable for change management relating to people, process and technology impacted by new product and product lifecycle● Implemented A/B testing and UX enhancements across multiple platforms, leading to a 35% increase in user engagement and 25% increase in customer satisfaction metrics.

Created experience management discipline, managing a team of 10 full-time and 5 offshore resources to transform digital experiences across 33 properties.● Led digital transformation initiatives, improving internal and external user engagement across 9 US-based and 24 international digital properties.● Lead digital strategy transformation sessions with marketing and marketing communications to create, refine and understand gaps in digital experiences.● Owned and matured Adobe Experience Manager (AEM) toolkit of 120 templates and components used to deliver digital experiences.

Managed multi-million-dollar accounts and developed direct-to-consumer strategies● Increased SEM / SEO presence by 80% for State Farm through landing page and user flower optimizations resulting in insurance leads increases throughout Southern CA region● Defined search / shopping, shopping cart and checkout experience for Harrah’s digital asset marketing portal, resulting in over 1000 assets being made available for on-demand download by all Harrah’s properties. ● Responding to mobile growth trend among college students, created strategy and execution plan for mobile marketing sweepstakes within Los Angeles (UCLA / USC) for State Farm● Redesigned mobile and desktop site experience for Loma Lind University Medical Center, with focus on proton therapy site (protons.com).