Kevin Lorenz Email & Phone Number

Costa Mesa, CA, US

Costa Mesa, CA, US

Los Angeles, CA, US

• Defined architecture roadmap and best practices for enterprise architecture organization, focusing on collaboration and continuous improvement
• Designed and implemented Jira and PowerBI custom solution for enterprise debt tracking, improving data entry efficiency by 90%. Executed change management, resulting in a 75% increase in adoption across the ITG.
• Product Owner for enterprise-level SaaS platform with 1800+ applications, driving product vision, roadmap development, and user-centric enhancements. Led product transformation initiatives to define cloud migration.
• Developed a comprehensive curriculum for the Architect Learning Academy, resulting in over 125 architects graduating and improving cross-team collaboration

Los Angeles, CA, US

• Portfolio architect owner for marketing sales and sales. Partner with marketing owners to define multi-channel product ownership and global portfolio of enterprise initiatives enabling multi-channel strategy development.
• Defined and delivered customer segmentation product, integrating sales and analytics data with the CRM platform, leading to a 40% increase in engagement across four key segments
• Designed and implemented "write once, use many" content model for digital marketing channels, reducing time-to-market by 25% and increasing content reuse across web and social channels
• Owned product roadmap for marketing and sales products, including Adobe AEM, Workfront, and Salesforce connectors

Los Angeles, CA, US

• Owned the product roadmap for sales and marketing technologies, driving stakeholder alignment and delivering solutions that met internal customer needs.
• Developed business case for content marketing, content management, and data platforms, resulting in digital transformation and a 20% increase in engagement and website traffic
• Led product delivery for internal and external consumers, overseeing digital experiences for Europe and Asia, with a 60% increase in social media traffic
• Accountable for change management relating to people, process and technology impacted by new product and product lifecycle
• Implemented A/B testing and UX enhancements across multiple platforms, leading to a 35% increase in user engagement and 25% increase in customer satisfaction metrics.

Los Angeles, CA, US

• Created experience management discipline, managing a team of 10 full-time and 5 offshore resources to transform digital experiences across 33 properties.
• Led digital transformation initiatives, improving internal and external user engagement across 9 US-based and 24 international digital properties.
• Lead digital strategy transformation sessions with marketing and marketing communications to create, refine and understand gaps in digital experiences.
• Owned and matured Adobe Experience Manager (AEM) toolkit of 120 templates and components used to deliver digital experiences.

Los Angeles, CA, US

• Managed multi-million-dollar accounts and developed direct-to-consumer strategies
• Increased SEM / SEO presence by 80% for State Farm through landing page and user flower optimizations resulting in insurance leads increases throughout Southern CA region
• Defined search / shopping, shopping cart and checkout experience for Harrah’s digital asset marketing portal, resulting in over 1000 assets being made available for on-demand download by all Harrah’s properties.
• Responding to mobile growth trend among college students, created strategy and execution plan for mobile marketing sweepstakes within Los Angeles (UCLA / USC) for State Farm
• Redesigned mobile and desktop site experience for Loma Lind University Medical Center, with focus on proton therapy site (protons.com).

Master Of Business Administration - Mba

Bachelor Of Arts, Economics