Kevin L. Email & Phone Number

Subang Jaya, My

Petaling Jaya, Selangor, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Malaysia

Cheras, Selangor, Malaysia

• Lead marketing department with responsibility for developing and implementing a marketing strategy for multiple projects concurrently. Managing in-house performance team and other departments to meet strategic goals and business objectives within the budget given.• Direct marketing efforts with the most effective methods and tools.• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, and lead-generation forms for both B2B and B2C corporate entities.• Ensure ad hoc queries are being handled professionally for existing and prospective clients.• Keep abreast of emerging trends and share best practices knowledge and insights.• Track and evaluate the ROI/KPI in relation to marketing initiatives.• Generate reports with suggestions for improvements and new ideas.• Implemented and managed international media plans in multiple foreign languages and countries. (Singapore, Thailand, Vietnam, Indonesia, and Australia).• Increased a Curtain Industry Leader’s Facebook page followers by 133% (from 320k to 748k) and implemented marketing automation to increase efficiency by reducing manual data entry and hiring.• Increased sign-up rate by 172% by adopting a lead generation landing page instead of a direct Facebook message lead generation form.• Won and ranked Top 1 Performing Agency in a competition against 10 different agencies for achieving the highest ticket sales and conversion for webinar sign-ups, for 6 months in a row.

Malaysia

• Ensured efficiency in the production of campaigns, oversee the advertising or marketing campaign for client; coordinating projects, briefing the creative teams, managing the project budget and conducting performance evaluations.• Built an effective strategy to ensure consistency of knowledge about a company's products or services; including conducting market research and analysis to understand the consumer’s behavior and their purchasing decisions. • Generated and pitched ideas to clients, creating competitive reviews, identifying challenges and opportunities, creating a brand architecture and leading brainstorm sessions with other team members.

Selangor, Malaysia

• Specialized in all kinds of offset corrugated carton boxes and customized gift box packaging for client’s (i.e. AIA, Great Eastern, Top Glove, Mama Kim, Morgan Field, Malaysia Airline Academy, etc.). • Sponsored for Charity Event (i.e. United Voice).

Kuala Lumpur, Malaysia

eveloped and implemented comprehensive social media strategies in order to increase brand awareness and website traffic.• Expanded client communities, established and grew FB/IG pages and produced daily content, ensuring that the company’s high standards were met.• Collaborated with colleagues and worked closely with the Chief Marketing Officer; pro-actively participated team meetings with Marketing Manager.• Worked with project management, account and tech development to ensure initiatives are developed and deployed in alignment with strategy.• Tested, measured and optimized creative assets to deliver against goals.• Supported managers’ strategy development as needed.

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

• Duties and responsibilities include managing events and supervising staffs to ensure all client’s requirements are fulfilled, ensuring the event runs smoothly to client’s satisfaction. • Coordinated more than 90 events managed including Mah Sing Properties Launch, Mazda’s opening of new office (July 2012), BMW’s Annual Dinner (August 2012), BMW’s Shorties, etc.

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Diploma In Hospitality & Tourism, Hospitality Administration/Management

Form 4 & 5

Form 1 - 3