Kevin Cabral Email & Phone Number

San Francisco, Us

Unity Ads

San Francisco, Us

Empowering data scientists to build scalable, well-governed data pipelines and APIs

Whippany, Nj, Us

Modernized analytics capabilities and culture at PE-owned health company:- Defined strategy, P&L and roadmaps for integrating data analytics across 4 acquisitions- Stood-up 15-person analytics team with product, data science and client insight capabilities- Upgraded data stack with Python, Spark, AWS and Looker- Hired first data scientists and shipped ML into production for 300+ pharmaceutical brands - Developed internal candidate to lead department ongoing after my relocation to Los Angeles

New York, New York, Us

- Product Line GM: responsibility for enterprise SaaS product line roadmap, revenue and go-to-market- Innovator: drove the radical transformation of AppNexus auction logic to transparent first-priced auctions. By 2019, the entire industry including Google had followed our lead and converted.- Strategist: developed video and native advertising strategy and tech roadmaps to shape board-level investment plans. In 2019, AT&T acquired AppNexus to integrate its video advertising capabilities.

New York, New York, Us

Lead team responsible for delivering 9-figure annual revenue growth for AppNexus clients through predictive analytics, scale operations, enterprise consulting and innovation in product, pricing & yield management.Examples:- Created revenue analytics system to identify & quantify revenue growth opportunities for AppNexus clients. Leveraging multi-terabyte scale datasets and a small team, identified hundreds-of-millions in opportunities & delivered on-demand insights comparable to commercialized, VC-funded product suites.- Founded enterprise yield consulting team to exceed expectations of our largest and most strategic customers globally. Won renewals from key reference clients against competition from public competitors and exceeded segment-level revenue growth forecasts.- Reduced client implementation cycle time defining standard process, org and tools to deliver critical best practices efficiently. Identified & collaborated with product to ship global product changes that increase profitability & decrease service costs.- Continuously improved team mandate, professional development and cross-functional partnerships in high-stakes period featuring industry consolidation, disruptive new technologies and company-level re-organizations.

New York, New York, Us

Lead advisory consulting services: devise winning strategies, scope initiatives & get buy-in to mobilize resources at AppNexus and our strategic clients to drive customer success and the development of new products, marketplaces & operational capabilities. Examples: Microsoft engagement: grew revenues and scope of influence exponentially at largest & most strategic customer of AppNexus. Transformed Microsoft ads business to over 50% programmatic in Nordics pilot program, leading to strategic partnership expansion (see attached media article).Cross-functional strategic execution: drove sales, service and product teams to deliver success in new markets (e.g. Europe, mobile) and new enterprise clients (e.g. Omnicom, Adobe).Business thought leadership: strategic consultant to executives at marketers, agencies, intermediaries, publishers & platforms. Nuanced understanding of business models, operational processes and best practices in both direct & programmatic advertising. Thoughtful student & analyst of industry challenges and opportunities.Technical expert: technical architect evaluating & integrating industry-leading ad servers, DSPs, DMPs, SSPs and other niches (e.g. ad verification, DCO, analytics). Define use cases, develop reference architectures and inform product roadmaps & specifications. Query & analyze marketplace data to develop data-driven recommendations.

New York, New York, Us

Leading projects to increase enterprise ROI on data. Representative projects: • Recommendation engines for consumer financial products • Enterprise Information Management and CRM strategy • Master Data Management (MDM) and Service-Oriented Architecture (SOA)

Developed predictive analytics models to enable marketing success: • Principal Component Analysis: brand <> audience psychological profile matching• Natural Language Processing: social media sentiment

Chicago, Illinois, Us

Concentrations in Economics, Marketing, Strategy and EntrepreneurshipGraduated with Honors (Top 20% of Class)

Seattle, Wa, Us

Developed strategy for serving new institutional customer segments through Amazon.com. Developed product selection, marketing, client service and technology roadmap.

New York, Ny, Us

(Management consulting firm focused on financial services marketing strategy)Led retail site planning and goal setting engagements for Top 5 Banks and assisted the firm’s directors in developing new retail practice area. Developed and managed BranchScape competitive intelligence database, which was licensed to Top 25 banks.

(Start-up online information service and databases for retail banking)Product manager of flagship online sales force management/CRM tool and data product line. Hands-on participant in all aspects of business including R&D, analysis, sales, technology, joint ventures and general management throughout entire company lifecycle.

(Social network for sports fanatics)Founded online community while in college and grew to 300,000 users and recognition from media such as ESPN. Acquired by Scout.com in Nov. 2002.

Mba, Economics, Marketing, Strategy, Entrepreneurship

Bachelor Of Arts, Economics

Bachelor Of Arts, History