Lead the retail field marketing team to deliver retail sales and marketing goals for all of LG’s Home Appliance product lineup. The teams consist of multiple levels in operations, marketing, training and sales that cover retailers such as Lowe’s, Home Depot, Best Buy and regional accounts. • Created, enhanced and maintained business dashboards including sales, product introduction inventory compliance and field retail activities to drive performance and efficiency. • Managed retail mapping platform to review retailers and dealers to create geographic ranking to evaluate field coverage vs. performance to drive growth opportunities and profitability.• Developed and executed a virtual retail communication platform to grow adoption of new sales and training opportunities to expand retail reach to drive incremental sales focusing heavily on CRM

Senior Marketing Manager, Home Appliance 2014 - 2018 Delivered Channel / Trade strategies and Brand Activation solutions for the brand’s products and retailers partnering with sales and supply chain.• Developed and implemented the product channel communication strategy for big-box retail partners such as Best Buy, Lowes, and The Home Depot, including POS, Channel sales kits and product displays.• Optimized and retooled several successful marketing programs from the home entertainment group and successfully implemented them to increase visibility of product portfolio and drive sales.• Served as the project lead for the development, design, construction, and grand opening of the first stand-alone home-appliance showrooms for consumers and builders.• Established marketing plans for a new retail channel—selling directly to large-scale builders and developers—to enhance brand awareness and drive sales within a growing sector.Senior Marketing Manager, Home Entertainment 2010 - 2014 Created, executed, and managed channel-marketing strategies to strengthen relationships with retailors and increase sales.• Managed retail budget of $30M+ and 25K storefronts.• Launched first store-in-store initiatives and other unique solutions for select retailors, increasing sales by 15 percent and brand awareness by 25 percent.• Delivered strategic go-to-market plans and product launch activities and managed field- and dealer-based retail initiatives, driving channel sales.• Initiated shopper marketing studies to improve channel-specific marketing and merchandise toolkits

Develop marketing communications material to support the brand and product launches in North America by analyzing marketplace/share, competitive assessment, pricing and volume predictions

Accountable for Sony Ericsson marketing and success of the Deutsche Telekom account in Eastern and Western Europe

Managed and executed NAM Region rollout of new global brand identityDeveloped product merchandise materials for retail environments to increase product sell through

Developed and implemented sell-through marketing and promotional programs, supporting the retail sales team to increase volume and brand awarenessHandled marketing for national retail chains and indirect sales channels

Client management and development of strategy

Managed client relationships, including the development, coordination, and implementation of all client brand positioning, such as advertising, brand strategy development, identity development, and promotional programs