Kevin Mccann Email and Phone Number

Enterprise strategy officer responsible for:- Enterprise strategy - Strategy effectiveness measurement- Strategic planning process- Innovation- Venture & Strategic Partnerships- Strategic Intelligence - Primary research

Established and successfully integrated a customer experience strategy and new function at ERIE.- Established strategy enhancing ERIE's differentiated customer experience - Designed & implemented first notice of loss claims experience increasing efficiency along with Customer connectivity to Agent & ERIE, achieving improved satisfaction- Delivered new online account experience enabling greater ease / access and increasing satisfaction- Implemented new online quote capability elevating Customer access to Agents and yield- Developed new payment model better balancing long term outcomes, options, and costs across stakeholders - Introduced and matured an enterprise Voice of Customer program and "user group" engaging in regular cross-functional insights discussion- Successfully transitioned proven new function & capabilities into the organization for long-term operation

Work with senior leadership across enterprise to inform strategic issues and enable decision-making. Provide leadership to team members with direct and indirect authority to accomplish results. • Industry & strategic competitive assessments• Opportunity analysis• Strategic market research• Strategy development & planning

Work with Corporate Strategy officers and senior leadership across enterprise to inform strategic issues and enable decision-making. Partner to define problem, develop solution framework, execute relevant analyses and effectively communicate insights; provide leadership to team members with direct and indirect authority to accomplish results. • Perform industry assessment analyses related to enterprise portfolio review• Inform planning process and Board reports with industry and competitive perspectives• Lead market intelligence analyses: forecasts, trends, market share and benchmarking

Led team charged with delivery of integrated insights to Property & Casualty business unit. Team served as internal consultants for key customers; formulating problems, driving cross-functional analyses and partnering on application.• Partnered to design, implement & measure customer experience• Developed learning plan process to prioritize, focus resources and store knowledge • Improved Marketing efficiency through measurement and consultation• Provided well-rounded solutions integrating primary, secondary, and analytic findings• Partnered with senior-level clients on strategic development and tactical execution

Established new function designed to inform strategy across enterprise by grounding leaders in operating conditions and business implications. Informed enterprise regarding: economic scenarios, societal trends, competitor actions, and industry forecasts. • Monitored economic cycles, developed scenarios, assessed business impact• Summarized societal, economic and competitor developments for Board reports • Consulted with marketing and business unit leadership on trend strategic impact• Informed annual planning and participated in risk management scenario discussions

Supported Individual Investments business unit on qualitative and quantitative custom primary research initiatives. Responsibilities included: framing research questions, selecting appropriate methodology, budget & vendor management, result presentation and application consultation.• Established consistent research process for product concept development• Optimized Marketing materials through qualitative & quantitative refinement• Drove product improvements by providing quantitative decision framework • Collaborated with agency to fold research insights into messaging and campaigns

Created and executed marketing measurement plans for Retirement business units. Consulted on campaign development, created forecasts to test assumptions / ensure goal attainability, and built comprehensive metrics plan to track progress. • Subject-matter expert on campaign planning and measurement • Worked to establish a best practice campaign and sales process• Created plans, forecasts and comprehensive metrics for pilots and launches• Consulted on segmentation schemes to ensure actionability• Partnered to develop marketing plan and value proposition for new market entry

Consulted with business partners and provided analytical tools to improve competitiveness and drive sales growth with clear, concise, and action-oriented findings.• Helped Sales hit targets by partnering to define simplified and consistent sales process• Led project to build a Marketing data mart infrastructure • Worked on a cross-functional team to develop and track Sales campaigns• Developed analytic framework to track success of e-Delivery initiative• Prepared consumer data for first ever attempt to segment consumers

Led multiple research engagements across broad industry set. Managed project strategic direction, time-line and deliverables. Leveraged qualitative and quantitative research methodologies, to deliver both custom and syndicated solutions.• Led data collection and analysis phases of engagements• Moderated focus group and one-on-one interviews • Managed clients and projects to ensure expectations and deadlines were met• Packaged and presented insights to clients