Kevin Mcclellan Email & Phone Number

Farmington Hills, MI 48334

Accomplished Professional with 32 years of demonstrated leadership in managing people and executing high-profile automotive corporate events, including auto shows, press conferences, national sales conventions, golf events, executive meetings and experiential ride & drive events.

Greater Detroit Area

• Offered consulting services for manufacturers/clients during Show Conventions and Events
• Aids in Account Representation for Trade Show Conventions and Events mainly but not limited to Automotive Manufacturers.
• Acted as an on-site liaison between the Client and the Venue.
• Communicated, translates and prioritizes the client’s goals, objectives, scopes of work and budgets to the various organizations involved in bringing the specific Convention/Show/Event together with labor.
• Maintained daily communication with Client.
• Prepares photographic and video documentation of the Event and competitive presence within the Event.

Greater Detroit Area

• Contributed to the growth of the account through successfully managing and exceeding client expectations while building trust and providing leadership for a variety of marketing events, practices and procedures.
• Led the Chevrolet Account as it transitioned from GM Creative Services to the George P. Johnson Company.
• Collaborated with Auto Show Manager and Gail & Rice Productions to maximize investment in Chevrolet, Cadillac and Hummer Exhibits.
• Responsible for the management and expansion of the GM accounts within the United States.
• Built trust and deepened client relationships at all levels of the account.
• Worked with the client to establish goals based on budgets, needs and expectations.

Wixom, MI

• Talented and focused display/auto show professional promoted three times with increasing responsibility by being committed, driven, with the will to win and the desire to succeed. This proven leadership was recognized.
• Developed and executed successful auto show strategies with brand teams which resulted in regaining the #1 sales position and top of mind recognition. Chevrolet launched 18 new vehicles in two years; all of which were.
• Successfully directed logistics for 65 shows for Chevrolet, Cadillac and Hummer divisions while managing approximately 12 different auto shows in different parts of the country at the same time.
• Controlled variable issues and expenditures of multi-million-dollar budgets by keeping projects on-time and under budget.
• Effectively managed a team of 30 people including designers, engineers, site services personnel, craftsmen and field supervisors to deliver on the client’s expectations. Led team to write proposals, execute site.
• Partnered with Auto Show Manager to develop and execute a strategic marketing program to elevate Chevrolet’s appearance through innovative auto show design. This resulted in being awarded 28 Best of Show Awards by show.

Greater Detroit Area

• Primary liaison with Greg Norman’s Production Company on Franklin Templeton Shootout golf tournament and GM Creative Services. Effectively partnered with the Production Company, sponsors, media and high-profile guests.
• Worked directly with GM Management to coordinate and manage special events and special accounts.
• Specifically, responsible for OnStar, Fleet and Commercial Exhibits, GM Powertrain, National Sales Conventions, Major Auto Shows, Trade Shows, New Build Projects and overall Budgets.

Greater Detroit Area

• Coordinated and directed efforts with suppliers and vendors to procure the necessary materials to construct auto show properties.

Greater Detroit Area

• Functioned as a liaison between clients and service providers.
• Organized displays for all GM Auto Show’s nationally.
• Constructed exhibits and supervised the set up and dismantle of auto show and GM Press Conferences.