*Built and led strategic business plans for New Balance in collaboration with Fleet Feet Sportso Established full, mutual alignment on partnership goals/objectiveso Developed and maintains ongoing SWOT analysis for New Balance as it pertains to state of business at Fleet Feet Sportso Collaborated with New Balance and Fleet Feet marketing teams to slot specific promotional efforts, marketing objectives, and product launch dates*Monitored and measured sales results; identified growth opportunities based on learningso Analyzed sales data and provided feedback to New Balance with specific suggestions for growth opportunities and areas of operational improvemento Studied sell-in, sell-through, and other KPIs to guide actionable sales strategy*Responsible for managing and achieving New Balance sales growth objectives at Fleet Feet Sports, and for providing operational support to the Run Specialty Channelo Communicated regularly with Account Managers to maintain deep understanding of current market conditions at the store levelo Supported Run Specialty Area Managers to achieve sales and business goals for footwear, apparel and accessories; provided alignment with the marketing team to deliver measurable feedback on investments; assisted the Trackster team in using sell-through data to guide coverage planso Worked closely with the national sales manager and channel manager to execute the strategic plan for Fleet Feet Sports and the Run Specialty Channelo Built, executed, and managed operational budgets and programs for Fleet Feet Sports and the Run Specialty Channel, at-large*Facilitated ongoing collaboration between New Balance and franchisees to maximize mutual success

• Facilitates distribution of New Balance footwear, apparel, and accessories to running specialty accounts in the Mid-Atlantic territory.• Strengthens relationship between New Balance and running specialty accounts by providing enhanced, channel-specific focus and strategic planning.• Collaborates with internal teams to address challenges, opportunities, and needs in the field.• Understands and communicate business concepts including retail math, merchandising, management, and product life cycle.• Conducts regular business reviews with accounts to measure progress towards assortment, growth, and sell-thru goals.• Initiates thoughtful marketing and brand development efforts to increase market share, and to elevate brand awareness to key constituencies.

• Directed in-store educational blitzes, merchandising efforts, and innovative grassroots programs aimed at increasing product sell-thru on the retail level.• Tracked and reported effectiveness and ROI of in-store initiatives and sales strategies.• Represented New Balance at national and local running events and expos. • Identified new opportunities for market share growth and increased brand presence.• Built and maintained relationships with accounts to strengthen vendor-retailer partnerships.

• Supervised the daily operations of a fast-paced specialty shop.• Trained and managed staff to achieve sales goals while delivering first class customer service.• Promoted store to local interest groups, businesses, high schools, and other key populations.• Implemented various store events such as group runs, spike fittings, and medical nights.