Kevin Mongold Email and Phone Number
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Strategic Leader | Customer Centric | Marketing | Ecommerce | Operations | Product Development | Personalization | Communications
Park National Bank
View- Website:
- parknationalbank.com
- Employees:
- 1248
-
Senior Digital Marketing Specialist And AvpPark National BankColumbus, Oh, Us -
Senior Digital Marketing Specialist / AvpPark National Bank Sep 2024 - PresentNewark, Ohio, UsCreate and manage comprehensive digital marketing strategies in alignment with Bank goals.Analyze market trends, stay apprised of new media and advance the Bank’s digital marketing discipline. Stay updated on industry best practices and emerging digital marketing trends to continually improve the organization’s online presence and performance.Use data to develop target audiences for marketing efforts.Oversee and tactically execute major digital marketing projects, including marketing automation, third-party data and website enhancements.Measure and report performance on major marketing initiatives via dashboards, reports, and more.Work in partnership with marketing team members, vendors, agencies and internal bank team members to promote and advance digital initiatives. -
Innovation Leader / AvpPark National Bank May 2022 - PresentNewark, Ohio, UsWork directly with senior leadership to understand business objectives and develop engagement plans to meet those needs.De-risk major initiatives by identifying key hypotheses and developing testing plans to resolve.Produce minimally viable prototypes to validate and refine the design of products and experiences.Make data-driven recommendations to determine which initiatives to continue pursuing and which to end, adjust, or table.Oversee the transition of successful initiatives from design, to development, to pilot and to full implementation.Proactively source opportunities for future innovation that align with the Bank's strategic plan.Maintain strong awareness of industry developments and communicate with senior management as appropriate.Maintain awareness of and adherence to the Bank’s compliance requirements and risk management concepts, expectations, policies and procedures and apply them to daily tasks. -
Manager Of Digital Strategy & Communications PlanningAmerican Signature Inc. Feb 2018 - May 2022Columbus, Ohio, UsManage ecommerce operations including offer systems, SEO, reviews, recommendations, personalization and acquisition.Provide the strategic framework integrating customer journey, profile identification, consumer behavior and segmentation with business objectives and performance analytics.Manage behaviorally triggered & segmented communication programs.Provide the strategic roadmap for personalized communications across all paid, earned and owned properties for key marketing initiatives and segments.Vendor management for ecommerce, email, marketing, personalization, product reviews and SEO.Provide strategic direction for acquisition, referral and loyalty programs.Oversee program and campaign performance analysis. -
Manager Of Communications PlanningAmerican Signature Inc. Mar 2017 - Feb 2018Columbus, Ohio, UsProvides the strategic framework aligning business objectives, product marketing, consumer behavior and performance analytics into an integrated communication plan across all paid, earned and owned properties for key initiatives and segments.Owner of the customer journey and customer-centric communication strategy.Provides strategic direction of grassroots, PR and local market initiatives. -
Senior Web & Digital StrategistAmerican Signature Inc. Mar 2015 - Mar 2017Columbus, Ohio, UsPrimary lead for digital strategy and creative content development, collaborating with internal marketing teams and external agencies for the execution of website content, site redesigns and future platforms.Oversee and monitor integrated digital communication strategies aligning websites, email, social media, websites, and external digital efforts.Direct strategic planning and content development, collaborating with internal media and marketing teams and external agencies for the development of digital display, mobile, rich media, dynamic shells, high impact units, paid social and native content. -
Senior Web CreativeAmerican Signature Inc. Feb 2010 - Mar 2015Columbus, Ohio, UsProvide strategic roadmap and executional guidance for digital creative and content teams focused on web, email and digital.
Kevin Mongold Skills
Kevin Mongold Education Details
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Bowling Green State UniversityGraphic Design
Frequently Asked Questions about Kevin Mongold
What company does Kevin Mongold work for?
Kevin Mongold works for Park National Bank
What is Kevin Mongold's role at the current company?
Kevin Mongold's current role is Senior Digital Marketing Specialist and AVP.
What is Kevin Mongold's email address?
Kevin Mongold's email address is ke****@****vcf.com
What is Kevin Mongold's direct phone number?
Kevin Mongold's direct phone number is (888) 751*****
What schools did Kevin Mongold attend?
Kevin Mongold attended Bowling Green State University.
What skills is Kevin Mongold known for?
Kevin Mongold has skills like Customer Experience, Social Media Marketing, One To One Marketing, Customer Journey Mapping, Vendor Management, Integrated Marketing, Program Development, Program Management, Digital Strategy, Digital Marketing, Web Analytics, Test Planning.
Who are Kevin Mongold's colleagues?
Kevin Mongold's colleagues are Neil Hanks, Berk Tuggle, Scott Bennett, April Dusthimer, Lacie Priest, Brady Waltz, Sarah Curtis.
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